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Published By: BlueHornet     Published Date: Jun 06, 2008
Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: Bluewater Learning     Published Date: Aug 29, 2018
The focus on employee engagement as a driver of better business results has gotten so much traction it’s spawned an entire category of solutions within the HCM universe. But if you’re a SumTotal client, you already own a tool that has incredible — but often-overlooked — potential for creating an environment in which engagement can not only flourish, but actually be sustained. It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. To really shape your SumTotal LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect and have a great content strategy. Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results: • Mapping out a plan for engagement success • Understanding the negative effects when you don’t have a content strategy that makes strategic sense for your organization — on employees, leaders, LMS owners, and learning practitioners • Architecting content for engagement today — and for the road ahead • Building the framework for a rich content ecosystem where learners feel at home • Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement It’s all about being ridiculously happy with your SumTotal LMS.
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Bluewater Learning
Published By: BMC ASEAN     Published Date: Dec 18, 2018
Today’s IT environments are so dynamic and complex that traditional manual administration makes it virtually impossible to keep pace with changing business opportunities and challenges, such as scaling to support new applications and users. Manual administration is not just unsustainable—it’s dangerous. Delays in responding to security threats and compliance issues can have devastating effects: • Security breaches • Failed audits • Financial losses • Loss of customers and reputation • Other serious business consequences To sustain a high level of security and compliance, IT teams must implement a comprehensive, aggressive automation strategy that establishes and tracks key performance indicators. Automation helps to optimize resources, increase efficiencies, lower costs and improve quality of service. This white paper describes principles and best practices for implementing automation as a strategic asset in the ongoing effort to achieve security and compliance excellence in a dynamic
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BMC ASEAN
Published By: BMC ASEAN     Published Date: Dec 18, 2018
From the impact of disruptive technologies to the imperative of digital transformation, businesses today must find new ways to innovate or risk being left behind. While data flowing rapidly between the Internet of Things and multi-cloud computing environments brings tremendous opportunity, there’s also a great deal of complexity. Artificial intelligence (AI) and machine learning (ML) are part of the new wave of solutions capturing the minds of enterprise leaders to respond to these new opportunities and complexities. Digitally literate leaders who are highly cognizant of this wave, are jumping in headfirst and applying AI and ML to solve real business challenges—making enterprise goals of enabling cost savings via smarter operations and decision making come to fruition. BMC Cognitive Service Management (CSM) addresses the complexities of multi-cloud computing by applying intelligence, automation, and predictive capabilities. CSM employs a differentiated approach with a more holistic
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BMC ASEAN
Published By: BMC ESM     Published Date: Jul 17, 2009
Are you looking for new inspiration to move forward with ITIL in these tough economic times? Join us as we talk with Erin Casteel, Solutions Architect with BMC Software and draw on Erin's wealth of experience as an ITIL consultant for tips on leading change in the organization. Learn how you can avoid reinventing the wheel, what it really means to sell ITIL in the organization, and why it pays to find opportunities in crises.
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itil, bmc, tough times, economy, organization, software, iso, architecture
    
BMC ESM
Published By: BMC ESM     Published Date: Aug 20, 2009
IT executives are under intense pressure to cut costs, and that pressure is significantly increased by the current grim economic outlook.  So, how can your organization weather this economic storm? Surprisingly, a variety of opportunities for IT are hidden within today’s financial challenges.
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bsm, bmc, it executives, it costs, it management, process management, business management, workflows
    
BMC ESM
Published By: BMC Software     Published Date: Dec 21, 2011
This Executive Brief discusses IDC's perspective on how enterprise workload management requirements are changing and highlights the ways that workload automation solutions can address these emerging requirements
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consolidate, schedulers, infrastructure, enterprise, workloads, enterprise workload, mttr, unified solution
    
BMC Software
Published By: BMC Software     Published Date: Jan 31, 2014
Consumerization of IT forces enterprises to rethink their approach to IT service delivery. What does consumerization really mean and why does it matter? Understand the basics to accurately identify the practical implications and benefits for your organization. This guide explores the realities of IT Consumerization to define challenges and opportunities. Learn best practices and get actionable recommendations. Please download the whitepaper to learn more.
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bmc, cosumerized technology, cloud technology, mobile technology, social technology, customer-first, modernized work processes, social-enabled enterprise applications
    
BMC Software
Published By: BMC Software     Published Date: Aug 18, 2014
Consumerization of IT forces enterprises to rethink their approach to IT service delivery. What does consumerization really mean and why does it matter? Understand the basics to accurately identify the practical implications and benefits for your organization. This guide explores the realities of IT Consumerization to define challenges and opportunities. Learn best practices and get actionable recommendations.
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consumerization, enterprise, it service, best practices, it management
    
BMC Software
Published By: BMC Software     Published Date: Oct 23, 2014
In a first-of-its-kind study, IDC has docu­mented the costs of business risks cre­ated when business and IT teams fail to communicate effectively. Hear how enterprises are addressing the friction associated with IT needs and the gaps and opportunities that exist between business needs and IT service delivery models.
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costs and risks, communication, enterprises, it service delivery models, it management, enterprise applications
    
BMC Software
Published By: Box     Published Date: Jun 19, 2014
This AIIM Trendscape report has in-depth interviews of 50 senior end users and industry leaders, highlights expert recommendations to maximize mobile opportunities within the enterprise and offers a 7-point mobile action plan that organizations can execute in the next 12 months. Obtain access to data, expert opinions and a unique perspective on the impact of cloud and mobility in the enterprise, surfacing issues that are not readily apparent in existing coverage about mobile technologies.
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box, aiim, mobile opportunities, mobile first, mobile technologies, applications, it management, enterprise applications
    
Box
Published By: Box     Published Date: Jun 22, 2018
more people than ever before. Whether it's your employees, partners or customers, all your people use enterprise content. And that means content management is becoming increasingly top-of-mind — but companies find it difficult to get it right. In this newsletter, Gartner shares how cloud content management helps you build your content management strategy from the bottom up, enabling you to: o Improve company-wide collaboration and become more customer-centric o Scale your business and reduce cost o Provide security and stability for your entire organization • Download the full Gartner newsletter, Reshaping ECM: New Opportunities in the Cloud. You'll learn about the emerging requirements of top ECM vendors, as well as discover real-world use cases of Cloud Content Management.
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Box
Published By: Box     Published Date: Jun 22, 2018
• There are many opportunities for businesses to introduce the concept of paper-free or less intensive paper processes to their organizations. AIIM 2016 Industry Watch research found that “58% of respondents described their inbound handling of content as ad-hoc”. This is not surprising given paper is still fairly dominant in many businesses due to human desire to keep paper in hand for reading, note taking, and still today, signatures. • In this study we take a look the challenges businesses face in relation to: o Digital Transformation of their business operations o Capturing and managing multi-channel inbound content, including paper o Steps taken to automate the information capture process o Use of analytics to enhance the identification and classification of capture information o A look ahead at the next 5 years to understand where businesses are focusing their efforts and funding
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Box
Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
As buyers have become increasingly more savvy and better-educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well. This brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.
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sales mastery, b2b, b2b sales, salespeople, better selling, sales training
    
Brainshark
Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion
    
Brandwatch
Published By: Bright Horizons     Published Date: Dec 14, 2016
New research has found that being a Dream Company – one that shows it cares about employees, provides them with learning and growth opportunities, and promotes work/life balance – drives retention, engagement, and talent attraction.
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employee well-being, workforce productivity, retention, engagement, recruitment, child care, back-up child care, child care centers
    
Bright Horizons
Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video, software development, enterprise applications, customer interaction service, video conferencing
    
BrightCove
Published By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
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marketing, marketing message, markeing tools, engagement, customer engagement
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Welcome to Part 2 of our series where we explore the many opportunities yielded by integrating Recency, Frequency, Monetary(RFM) analysis into your email marketing program in order to lift your pivotal Key Performance Indicators (KPIs). Download Part 2 to learn more.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
The internet has opened up a shopper's paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe - from that authentic British trench coat to an Australian boomerang to wine straight from the California Coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad? To answer this question, we commissioned a consumer study, conducted by Ipsos Research in the US and Australia and Census wide in UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.
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Bronto
Published By: Bronto     Published Date: Jul 19, 2017
The Internet has opened up a shopper's paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe - from that authentic British trench coat to an Australian boomerang to wine straight from the California coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad? To answer this question, we commissioned a consumer study, in the US and Australia and Census wide in the UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.
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ecommerce, loyalty program, customer incentive, global sales, customer loyalty, commerce, cross border shopping, global ecommerce
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: • Their take on mobile strategy. • The channels and tools they’re focusing on to drive sales and profits. • The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto
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