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Published By: The Economist Group     Published Date: Oct 07, 2019
Leaders of European businesses take improvement of the employee experience very seriously. It is a matter of senior management discussion at the vast majority of organisations surveyed by The Economist Intelligence Unit, and many ascribe it strategic importance. The reason: a growing understanding that, more than individual factors, it is the totality of an employee’s experience with the organisation, from recruitment to departure and even beyond, that influences their contribution to its success.
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The Economist Group
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: Simba by Magnitude     Published Date: Sep 20, 2019
In this Q&Asession, data industry veteran Tony Fisher shares his insights on how –and why –connectivity unleashes an enterprise’s greatest asset -its data.Learn:?What macro trends are driving how companies think about data today??Why has data connectivity shifted from being just a tactical tool to becoming a strategic business priority??Where are businesses falling short in their ability to access and connect to their data?
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Simba by Magnitude
Published By: ASG Software Solutions     Published Date: Aug 09, 2008
ITIL provides a framework of customizable best practice initiatives that help organizations consistently deliver high-quality IT services. Effective ITIL implementation adds value to the IT infrastructure and improves business and service delivery.
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asg, cmdb, bsm, itil, configuration management, metadata, metacmdb, lob
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 20, 2010
Application modernization is a powerful method for extending the life and improving the business value of a company's critical application assets. It provides an attractive and cost effective alternative to application development, enabling companies to defer investment in replacement initiatives without compromising business support.
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application modernization, forrester consulting, apo, asg, application portfolio optimization, application integration, application performance management, business activity monitoring
    
ASG Software Solutions
Published By: Nuance Communications     Published Date: Mar 16, 2010
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
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nuance, retail banking, fraud, identify, contact, theft, outbound, access control
    
Nuance Communications
Published By: ExpertVoice     Published Date: Sep 25, 2019
When Q4 rolls around, people start hanging Christmas lights, planning family gettogethers, stocking up on booze for said family get-togethers — and buying gifts. It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small businesses alike make or break their revenue goals, often making 20-30 percent of their annual sales, according to the National Retail Federation. With the average holiday shopper purchasing 16 gifts during the season, wintertime is salestime. We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday season — and keep customers coming back for more.
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ExpertVoice
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: AWS     Published Date: Oct 03, 2019
Christian Elsenhuber - AWS & Carsten Duch - SUSE Join our webinar and learn more about the SUSE Cloud Application Platform on Amazon Elastic Kubernetes Service (Amazon EKS). The webinar will show you how SUSE accelerates the use of applications in containers. With integrated automation and customization features, SUSE helps your DevOps teams deliver container applications, accelerate innovation, and improve the responsiveness of your IT.
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AWS
Published By: AWS     Published Date: Oct 07, 2019
Securing cloud environments is different from securing traditional data centers and endpoints. The dynamic nature of the cloud requires continuous assessment and automation to avoid misconfigurations, compromises, and breaches. It can also be difficult to gain complete visibility across dynamic and rapidly changing cloud environments — limiting your ability to enforce security at scale. On top of these challenges, cloud governance is critical to maintain compliance with regulatory requirements and security policies as they evolve. Because cloud deployments are not just implemented once and left untouched, organizations need to consider how to integrate security into their CI/CD pipeline and software development lifecycle. Implementing a security solution that addresses cloud challenges requires deep security and cloud expertise that organizations often do not have. Once in the cloud, organizations manage and create environments via automation, adapt their workloads to changes by automa
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AWS
Published By: AWS     Published Date: Oct 07, 2019
Imperva, an APN Security Competency Partner, can help protect your application workloads on AWS with the Imperva SaaS Web Application Security platform. The Imperva high-capacity network of globally distributed security services protects websites against all types of DDoS threats, including networklevel Layer 3 and Layer 4 volumetric attacks—such as synchronized (SYN) floods and User Datagram Protocol (UDP) floods—and Layer 7 application-level attacks (including the OWASP Top 10 threats) that attempt to compromise application resources. Harnessing real data about current threats from a global customer base, both the Web Application Firewall (WAF) and DDoS protection, incorporate an advanced client classification system that blocks malicious traffic without interfering with legitimate users. Enterprises can easily create custom security rules in the GUI to enforce their specific security policy. In addition, this versatile solution supports hybrid environments, allowing you to manage th
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Application owners and DevOps teams want to build in AWS without compromising security, but often lack the tools to keep sensitive data secure. During Pacific Dental’s move to Amazon Web Services (AWS), the company sought to enhance and operationalize its security measures to match the speed and scale of the cloud, using a cloud access security broker (CASB) to proactively address misconfiguration and risk to their data.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Organizations often struggle to protect business-critical applications from ever-increasing threats. Many organizations lack the security staff, and sometimes knowledge, to mitigate the seriousness—and scope—of the attacks they constantly face. APN Security Competency Partner Imperva provides automated security solutions that can help you defend against both known and zero-day attacks and increase visibility across your entire Amazon Web Services (AWS) environment, to rapidly stop attacks and quickly identify the real threats that need to be investigated. Join our upcoming webinar to learn how DigiCert has protected both their AWS and on-premises environments from DDoS attacks and other threats by using Imperva’s SaaS Web Application Security solution. This versatile security offering helps keep application workloads safe across cloud and on-premises environments and can be managed from a single pane of glass, enabling security teams to more effectively and efficiently secure business
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AWS
Published By: AWS     Published Date: Oct 09, 2019
When determining the best way to protect their applications and data on Amazon Web Services (AWS), organizations are often challenged by the high total cost of ownership and threat dwell times found in other security solutions. Armor can help your organization overcome these barriers and increase awareness of what is being deployed, and where, so you can better control your security policies. Attend our upcoming webinar to see how Armor helps customers reduce their time to market, accelerate development timeline, and gain quick, secure application access.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Poor visibility into cloud deployments makes it difficult for organizations to enforce security and compliance across their cloud environment. Check Point CloudGuard Dome9 on Amazon Web Services (AWS) can help you gain deeper visibility of your traffic and configurations with automated assessments that strengthen your security posture and help you fulfill your part of the Shared Responsibility Model. Join the upcoming webinar with Check Point, Veracode, and AWS. Learn how Veracode improved their security posture using Check Point CloudGuard Dome9 on AWS.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
As your business grows, so do your infrastructure needs. With their growing AWS infrastructure, it was important that Informatica simplify security, increase agility, and adopt a more DevOps-centric development model. Join our upcoming webinar to learn how Informatica leveraged RedLock, Palo Alto Networks’ security and compliance solution, to help build security earlier in the development process so vulnerabilities could be remediated faster. You will also learn how other businesses, like yours, can manage the security in your environment with greater ease and control.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
While digital transformation helps create many business opportunities, it can also expose your organization to new vulnerabilities and regulations which require new security solutions. Qualys Cloud Platform is intentionally built to give businesses comprehensive visibility and security of Amazon Web Services (AWS) workloads and hybrid environments while avoiding the cost and complexities that come with managing multiple security vendors. Qualys' offerings simplify security on AWS by integrating into workflows for streamlined deployment and use, while providing a complete view of the security and compliance posture of all your AWS assets across multiple accounts and regions from a centralized UI. Attend this upcoming webinar to learn more about the Qualys consolidated stack of security and compliance applications. Also learn how Ancestry.com, the largest for-profit genealogy company in the world, uses Qualys Cloud Platform on AWS to continuously assess their development and production e
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AWS
Published By: 123Together     Published Date: Mar 17, 2009
With the current state of the economy, IT executives are being asked to stretch their budgets in order to keep their businesses profitable. In 2008, Median IT spending per user fell to $6,667 from the previous year's $7,397, according to Computer Economics. This represents a 6.2% reduction, consistent with the fact that IT managers were supporting an increasing number of users without corresponding increases in IT spending. IT spend continued to decline in 2009 and uncertainty and caution is still prevalent in 2010.
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123together, it strategies, economy, stability, collaboration, green it, outsourcing, microsoft exchange
    
123Together
Published By: Vision Solutions     Published Date: Feb 26, 2010
Achieving effective and efficient high availability protection for larger IBM i environments requires careful thought and clear understanding of the technology options. This white paper describes what you need to know in order to make an informed decision about IBM i high availability strategies so that your business requirements for Recovery Time Objective (RTO) and Recovery Point Objective (RPO) are not compromised
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vision, high availability, ibm, cdp, aix, xsm, disaster recovery, policy based management
    
Vision Solutions
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents
    
Neolane, Inc.
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