mobile consumer

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Published By: Oracle     Published Date: Sep 30, 2019
Today’s consumers are demanding: They have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy-to-use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.
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Oracle
Published By: Citrix Systems     Published Date: Jan 29, 2013
This white paper describes options for a mobile services-focused computing architecture that empowers productivity through work-shifting, consumerization and collaboration.
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ipad, android, tablet, mobility, byo, smartphone, citrix, knowledge management, data management, data center
    
Citrix Systems
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software, wireless phones, business intelligence, customer interaction service, customer relationship management, customer satisfaction
    
LivePerson
Published By: Equinix     Published Date: Oct 27, 2014
Enterprises grapple with a host of challenges that are spurring the creation of hybrid clouds: collections of computing infrastructure spread across multiple data centers and multiple cloud providers. This new concept often provokes uncertainty, which must be addressed head on. As more applications and computing resources move to the cloud, enterprises will become more dependent on cloud vendors, whether the issue is access, hosting, management, or any number of other services. Cloud consumers want to avoid vendor lock-in—having only one cloud provider. They want to know that they will have visibility into data and systems across multiple platforms and providers. They want to be able to move servers and storage around without a negative impact on application availability.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
What’s driving all of the current movement to the cloud? CIOs are charged with adapting quickly to a constantly changing business landscape—while increasing productivity and lowering costs. At the same time, multiple technological trends are coming together to produce an environment in which using cloud resources makes the most sense for many businesses.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
The businesses that thrive amid fluctuating technology demands are not only keeping a finger on the pulse of current trends, they have the infrastructure in place to handle whatever changes might come. And they’re doing so by treating their data centers as a strategic asset—a hub from which providers and performance can all stem. Are you ready for what’s next? According to analyst forecasts and IT executives, the five key trends affecting our state of technology are mobility, consumer technology, cloud services, hyperdigitization and globalization. In the following pages, you’ll learn how these bgtrends are affecting current networks, and why a strategic data center is key to not only surviving, but thriving, today and in the future.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
Connections are great. Having a network to connect to is even better. Humans have been connecting, in one form or another, throughout history. Our cities were born from the drive to move closer to each other so that we might connect. And while the need to connect hasn’t changed, the way we do it definitely has. Nowhere is this evolution more apparent than in business. In today’s landscape, business is more virtual, geographically dispersed and mobile than ever, with companies building new data centers and clustering servers in separate locations.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: MobileIron     Published Date: Apr 11, 2018
Consumer technology trends are clearly driving the evolution of modern work. As consumers (i.e. employees) become more mobile, they want their work lives to be just as flexible and responsive to their needs. They want to be able to use their own device — instead of a company-issued device — for all their personal and business-related responsibilities. As a result, consumer choice is now the driving force behind mobile enterprise decisions, and demand for the traditional locked-down enterprise device is rapidly decreasing.
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guide, unified, endpoint, management, consumers, business, device, enterprise
    
MobileIron
Published By: MuleSoft     Published Date: Apr 13, 2016
Today’s successful organization needs to be able to turn on a dime, changing its product or service direction as fast as its customers’ needs require. The successful business of the 21st century crosses all boundaries; can quickly meet and adapt to competition, whether it comes from another part of the world, another industry or a startup; or it can use its core competencies to extend itself in new ways. Welcome to the Composable Enterprise. This kind of company—powered by cloud, open APIs, data analytics, mobile and social, and connected to the Internet of Things—is redefining markets and raising consumer expectations. The composable enterprise casts away the hierarchical and hardwired systems and processes that defined its predecessors, and represents a radical rethinking of how technology can serve innovation and how innovation can serve customers.
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enterprise network, digital management, enterprise application, application management, data, data analytics, cloud management, enterprise applications, infrastructure, network architecture, application integration, analytical applications, business intelligence, configuration management, content integration, content management system
    
MuleSoft
Published By: MuleSoft     Published Date: Sep 08, 2016
The organization as we’ve known it is barely clinging to life support. Increasingly, the calcified, creaky business systems and processes that have been embedded in organizations for decades are being swept away by more agile digital disruptors. Online and app-based companies powered by cloud, open APIs, data analytics, mobile, social, and connected to the Internet of Things are redefining markets and raising consumer expectations.
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mulesoft, forbes, api, cloud, data analytics, business analytics, business intelligence, business management, business process management
    
MuleSoft
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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Reputation.com
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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Oracle OMC
Published By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat, mobile computing, smart phones, customer satisfaction, customer service
    
LogMeIn
Published By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat, mobile computing, smart phones, customer satisfaction, customer service, customer experience management
    
LogMeIn
Published By: Urban Airship     Published Date: Jul 24, 2017
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind. The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
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mobile wallet, mobile users, branding, customer engagement, mobile marketing
    
Urban Airship
Published By: Epicor     Published Date: Jan 16, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Check out this Epicor tipsheet and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: Epicor     Published Date: Nov 19, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Read out this Epicor eBook and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: CA Technologies     Published Date: Feb 13, 2015
Organizations are managing a rapidly escalating number of projects due in large part to the consumerization of IT. As a result, you face growing demands for mobile technology-based apps and services – on top of your backlog of already ongoing strategic initiatives. And when priorities keep changing, functioning effectively is difficult without Project and Portfolio Management (PPM) tools that support your need for additional oversight, better decision-making and more efficient use of resources.
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portfolio management, mobile technology, project management, consumerization, decision making
    
CA Technologies
Published By: Mitel     Published Date: Jun 27, 2016
Join Mitel and industry experts on this webcast and learn how Mitel is helping SMBs deliver a seamless experience for their mobile customers through cloud. Topics to be covered in this event: Why today’s technology fails to deliver the experience you want for your customers What you should expect and receive from your cloud communication provider now and in the future The impact of the mobile consumer on small and medium business customer engagement strategies How consumer expectations have changed the workforce
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cloud, telephony, mobile consumer, customization, smbs, seamless experience, enterprise applications
    
Mitel
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