mobile consumer

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Published By: Druva     Published Date: Mar 30, 2016
As information security continues to rise to the top of the enterprise priority list, what used to be an easy-to-control environment, with all data stored behind the corporate firewall, is no longer. Shadow IT, mobile computing, consumer IT, and cloud computing are all transforming enterprise IT. Workers using unsecured networks and devices without encryption are also a concern, as data breaches cost organizations millions of dollars in fines, data loss, investigations, and customer backlash.
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druva, data risks, consumer it, corporate firewall, shadow it, mobile computing, data breaches, security
    
Druva
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry
    
AdMob
Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
Citrix XenMobile and Citrix ShareFile meet the complex needs of your mobile workforce with a complete, integrated and secure enterprise mobility solution—with a consumer-like experience people love. Both products are included in XenMobile Enterprise.
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citrix, mobile, . mdm, secure, file sharing, email security, mobile workers, wireless communications
    
Citrix Systems, Inc.
Published By: Bronto     Published Date: Feb 01, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. What you'll learn: • Who’s buying via mobile. • How having children in the household affects mobile shopping. • Which customers are most likely to use their phones while shopping in-store.
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mobile shopping, mobile, consumer behavior, retail
    
Bronto
Published By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, advertising solutions, mobile consumers, personalized marketing channels
    
Quantcast
Published By: Citrix     Published Date: Jul 25, 2014
Mobile devices and applications are quickly becoming as important and widespread in the enterprise as PCs and traditional business apps. Thanks to the consumerization of IT and bring-your-own-device (BYOD) programs, the workplace has expanded beyond the office and even the home to wherever the user happens to be. Traveling executives and Millennials alike expect to communicate, collaborate and access their important work applications and data from anywhere on whatever device they choose.
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mobile, enterprise, application gap, pcs, byod, data, networking
    
Citrix
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels, mobile computing, mobile data systems
    
IBM
Published By: MobileBits Corporation     Published Date: Oct 15, 2013
General statistics for digital advertising point to relatively modest click through and conversion rates across the board. Its about scale in almost every case in order for any impact to be felt. And in mobile, traditionally it has been even harder to find relevance with a vast consumer base. Until now. There is a mobile app that has been pioneered in Europe and now launching in the US that is literally eclipsing typical performance measures.
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MobileBits Corporation
Published By: VMware AirWatch     Published Date: Mar 02, 2017
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration. Yet for all its promise, Office 365 poses a meaningful adoption and security challenges for the IT organization. This is where VMware Workspace™ ONE™ comes in — we’ve brought together the power of VMware AirWatch® and VMware Identity Manager™ to accelerate and secure Office 365 deployments.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
The pace of business is faster than ever before. Due to the rapid adoption of cloud and mobile computing, driven by consumerization, operational needs, and security requirements, ESG believes that Identity and Access Management (IAM) is undergoing a profound transition. Download this ESG whitepaper to learn why organizations should combine Identity and Access Management (IAM) and Enterprise Mobility Management (EMM) solutions to adapt to the influx of workforce mobility without interfering with user experience or compromising security.
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VMware AirWatch
Published By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
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mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking
    
Marketo
Published By: Oracle     Published Date: Oct 02, 2013
Once a popular topic in IT circles, cloud computing is now part of the business vernacular. It’s mentioned in the C-suite, it’s mentioned around the water cooler where employees discuss their latest mobile devices and it’s now a part of consumer advertising campaigns.
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oracle, marketing, saas, lob
    
Oracle
Published By: Oracle     Published Date: Mar 18, 2014
Dramatic shifts in workplace norms as a result of remote sales teams are now a reality, as field-based personnel perform so many vital selling and strategic account management business functions, more effectively armed with tablets than ever before. Aberdeen research conducted for Sales Performance Management 2012: How the Best-in-Class Optimize the Front Line to Grow the Bottom Line (December 2011), shows that 60% of companies’ sales team members are primarily remote workers. Indeed, in Aberdeen research for Mobile HCM: Workforce and Talent Management on the Move (June 2010), 57% of respondents who track the impact of their mobile recruiting efforts report improved quality and/or size of their talent pool as a result of their work. Does attracting and retaining a quality sales force thus require corporate technologies and processes that are influenced by consumer trends and cultural sea changes? Moreover, are there benefits to enterprises that enable their sales team to work remotely?
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oracle, data management, account management, sales performance management, remote workers, sales research, workplace shifts, sales strategy
    
Oracle
Published By: Bronto     Published Date: Dec 03, 2015
This report looks at how frequently online shoppers are making purchases.
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bronto, mobile device, consumer demand, research
    
Bronto
Published By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable
    
Oracle
Published By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : 
mobile advertising, personalized marketing channel, mobile solutions, mobile landscape
    
Quantcast
Published By: Absolute Software     Published Date: Dec 20, 2012
This IDC document presents highlights from the Adopting Mobility in the Enterprise Executive Roundtable held in New York City.
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security, mobile, cloud, tablet, consumerization
    
Absolute Software
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile
    
PKWARE
Published By: HP - Enterprise     Published Date: Jun 04, 2013
Using mobile applications is much more than a trend these days—it’s a way of life. Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
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performance testing, mobile applications, alm mobile, consumer applications, smartphones, hp application lifecycle management, mobile computing, mobile data systems
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Jun 05, 2013
Mobile applications have swept across geographic boundaries, cultures, and enterprises faster than any previous technology innovation. Consumers around the world use them to find their way when they travel by car and verify flight details when they travel by air. They check bank balances and sports scores, reserve theater tickets and dining reservations, shop online, pay bills, download entertainment, and participate in dozens of other everyday activities—using convenient portable devices like smart phones and tablets. The demand for this kind of convenience has spilled over into the world of work as well, and employees today expect to use their mobile devices to check email, participate in meetings, access files—even use enterprise applications, like ERP and CRM, that drive business processes.
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mobile application, mobile convenience, business opportunities, travel, mobile data systems, smart phones, wireless application software, wireless hardware
    
HP - Enterprise
Published By: Waymedia     Published Date: Oct 23, 2008
Millions of  handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.  People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:  If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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waymedia, mobile marketing, sms
    
Waymedia
Published By: Worklight     Published Date: Mar 23, 2011
Key priorities that companies should be aware of when embarking on a cross-platform application strategy
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mobile application platform, mobile app platform, mobile enterprise application platform, mobile consumer application platform, mobile app development, mobile computing, wireless application software
    
Worklight
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo
    
sweetiQ
Published By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
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personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
    
Adobe
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