mobile consumer

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Published By: Vivoom     Published Date: Apr 06, 2015
Free eBook – Brand Marketer’s Guide To Participatory Mobile Marketing. How video co-creation helps brands break through on mobile, expand campaign reach by 25%, drive conversion rates of 10% and grow campaign ROI.
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mobile, brand, video, roi, marketer, consumer participation, scale, media mix
    
Vivoom
Published By: Zebra Technologies     Published Date: May 02, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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warehouse, merchandise, delivery, demand, devices, computers
    
Zebra Technologies
Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
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native advertising, native ads, search ads
    
Oath
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: Epson     Published Date: May 10, 2018
This paper aims to: • Summarize recent developments in the current state of mobile transaction technology, with an emphasis on line busting as a part of mPOS systems • Highlight studies that point to mobile transaction’s projected significant short-term growth • Outline the business benefits of both mobile transactions and line busting • Provide in-depth guidance on how to evaluate mPOS systems for line-busting applications
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Epson
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: BMC Software     Published Date: Jan 31, 2014
Consumerization of IT forces enterprises to rethink their approach to IT service delivery. What does consumerization really mean and why does it matter? Understand the basics to accurately identify the practical implications and benefits for your organization. This guide explores the realities of IT Consumerization to define challenges and opportunities. Learn best practices and get actionable recommendations. Please download the whitepaper to learn more.
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bmc, cosumerized technology, cloud technology, mobile technology, social technology, customer-first, modernized work processes, social-enabled enterprise applications
    
BMC Software
Published By: BMC Software     Published Date: Jan 31, 2014
“Exploring Business and IT Friction: Myths and Realities,” outlines key issues that cause friction between business users and IT, such as: • Gaps in customer satisfaction and the perceived value of services • Inadequate IT support, which decreases productivity and revenue • Lack of communication and ownership in how business users and IT work together to identify service levels and technology needs See what 900 business and IT professionals had to say and get recommendations for change.
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bmc, cosumerized technology, cloud technology, mobile technology, social technology, customer-first, modernized work processes, social-enabled enterprise applications
    
BMC Software
Published By: MuleSoft     Published Date: Oct 13, 2015
This paper reviews the primary drivers for mobile initiatives, the challenges faced by CIOs trying to initiate or support a mobile strategy, and the transformation stories of three market leaders who enabled mobility via API-led connectivity.
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mobile applications, api-led connectivity, consumer experience, enterprise mobile strategy, enterprise applications
    
MuleSoft
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web and mobile, is exploding as consumers expect relevant and seamless omnichannel customer service. However, firms’ technology and staffing plans are not keeping up with consumer demand for digital customer service. This report outlines communication channel customer use and major gaps in contact center technology and operations. It also provides data that will help application development and delivery (AD&D) pros align operations with customer expectations to garner their satisfaction and long-term loyalty.
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oracle, service cloud, forrester report, contact centers, application integration, best practices, business analytics, business intelligence
    
Oracle Service Cloud
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
In 2015, mobile devices are becoming ubiquitous with daily life. This connection has made its way from the consumer world to the B2B world. But this is not only the case for that outside sales person or the execuitve who is on the plane next to you speaking with investors. Three-fourths of organizations in Aberdeen reseach have a mobile initiative in place specific to field service, with nearly two-thirs having that program in place for more than two years. But what does a mobile initiative mean? Is it enough to roll out the latest mobile devices for the field team? Is there a difference between a device with some bells and whistles, or toll that empowers the field with access to the insights needed to solve customer issues in real time?
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aberdeen, oracle, service cloud, mobile, mobile computing, mobile data systems, mobile workers
    
Oracle Service Cloud
Published By: Sophos     Published Date: Jul 01, 2013
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
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mobile device, security
    
Sophos
Published By: Dell Mobility     Published Date: Oct 12, 2011
Download this report and learn how to build your mobile consumerization strategy
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dell, mobility, solutions, servers, storage, datacenter, client refresh, wireless
    
Dell Mobility
Published By: Dell Mobility     Published Date: Oct 12, 2011
Download this report and learn where you need to invest your mobile money.
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dell, mobility, solutions, servers, storage, datacenter, client refresh, wireless
    
Dell Mobility
Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
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ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty
    
IBM
Published By: CDW     Published Date: Mar 27, 2015
Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of workers raised on mobile technologies. Consumer devices and bring-yourown-device (BYOD) programs are driving a new wave of business process innovation, changing the way customers, employees and partners interact with organizations and with each other. In fact, mobile devices and applications are catching up with — and in many cases surpassing — PCs in the quality and functionality of their applications.
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mobile, application, content, innovation, functionality, customer, employee, smartphone
    
CDW
Published By: bigtincan     Published Date: Oct 10, 2014
Enabling the mobile workforce to be productive is the ultimate goal of any mobile business initiative. While the idea that mobile devices like the iPad, Galaxy Tab and today’s leading smartphones can change how users work in the enterprise is well established, the real challenge is how to enable a mobile workforce to have device access to all the different content they need to do their job without having to circumvent security and content governance objective or require users to learn a mix of consumer oriented software tools and work in different user interfaces in order to be productive. Viewing, editing, annotating and sharing content must be available from the same application.
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mobile apps, user enablement, mobile workforce, mobile content
    
bigtincan
Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
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local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, ebusiness
    
Sponsored by Brandify and YP and SIM Partners
Published By: 8x8 Inc.     Published Date: Feb 13, 2017
Enterprise conferencing and collaboration technologies today stand at an exciting crossroads. Solutions that were once considered consumer technologies are moving into the enterprise. Never has this trend been more pronounced than now, as consumerization of IT and mobile device proliferation increasingly break down the walls between business and consumer use. As a result, enterprise solutions must become increasingly simpler to deploy and more intuitive to use. At the same time they must deliver a secure and seamless communications experience. As the worlds of consumer and business communications blend, walking the line between the two has become top of mind for users and IT decision makers alike. Businesses must capitalize on these tectonic shifts in user preferences by deploying agile communications that today’s mobile users need in order to collaborate effectively wherever they are.
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continuous communication, consumer technologies, mobile device proliferation
    
8x8 Inc.
Published By: Zebra Technologies     Published Date: Aug 09, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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fulfillment, vision, study, technology, manufacturer
    
Zebra Technologies
Published By: Sitecore     Published Date: Feb 26, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do?
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mobile, communications, mobile management, business practices, network management, smart phones, wireless communications, wireless phones
    
Sitecore
Published By: Sitecore     Published Date: Feb 26, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do?
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mobile, communications, mobile management, business practices, mobile data systems, smart phones, wireless communications, wireless phones
    
Sitecore
Published By: Sitecore     Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
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Sitecore
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar
    
FunMobility
Published By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical
    
Vision Critical
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