mobile commerce

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Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
    
Forrester
Published By: Mobile Commerce     Published Date: Dec 21, 2010
This paper shows what and how users search on a mobile device to enable advertisers to optimise thier campaigns
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search, mobile, seo, mobile internet, advertising, mobile advertising, mobile ads, display
    
Mobile Commerce
Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website
    
Mobify
Published By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
    
Heiler
Published By: CyberSource     Published Date: Sep 26, 2017
Learn about the top mobile trends impacting merchants today. From the increasing need for speed, to the spread of mobile payments and tokenization, this report will help you understand how to better satisfy your customers.
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CyberSource
Published By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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Oracle
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: BlackBerry     Published Date: Jul 12, 2010
Cell phones and smartphones have become constant companions to influential shoppers. To capitalize on mobility's ubiquity, leading U.S retailers are actively pursuing the mobile channel as a way to enhance customer engagement and loyalty, while giving them "first-mover" advantage over their competitors.
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blackberry, mobility, smartphones, cell phones, mobile workforce, e-commerce, handset, touchpoint
    
BlackBerry
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: Akamai     Published Date: Sep 12, 2012
Did you know that most companies underutilize services that can improve the performance of Web and mobile architectures, focusing mistakenly on more costly and complex solutions?
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akamai, mobile, web, ecommerce, online, digital, mobile solutions, online solutions
    
Akamai
Published By: Mobify     Published Date: Jul 22, 2014
Hoping to improve your Mobile ecommerce strategy and increase conversions? The 2014 Mobile E-Commerce Strategy Playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.
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mobile commerce, mcommerce, ecommerce, mobile shopping, m-commerce, e-commerce, retail, online retail
    
Mobify
Published By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: Adobe     Published Date: Aug 30, 2017
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: BlackBerry     Published Date: Jul 22, 2010
Unified Communications (UC) integrates multiple communications modalities and adds presence features to allow workers to communicate and collaborate more effectively with co-workers, customers and suppliers. Learn about the cost, productivity and reachability issues associated with increased enterprise mobility and the benefits and future directions of Mobile UC.
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blackberry, mobility, smartphones, cell phones, mobile workforce, e-commerce, handset, fmc
    
BlackBerry
Published By: BlackBerry     Published Date: Jul 23, 2010
Investing in mobility is like investing in any other important business activity, and its success will largely depend on how closely it is aligned with both business and IT drivers. A successful mobility plan should focus on 'mobilizing' your critical business processes and include planning phases for discovery, development and deployment. This Guide focuses on how to build an effective mobility plan while providing valuable insight into the benefits of mobilizing your business applications.
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blackberry, mobility, smartphones, cell phones, mobile workforce, e-commerce, handset, touchpoint
    
BlackBerry
Published By: Global Payments     Published Date: May 02, 2019
In just a few decades we've gone from face-to-face, catalog and phone omnichannel: endless retail/multiple ways to buy and receive goods. That change has expolded sales.  Download this interesting Infographic to see more.
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ecommerce, secure buying, global payments, automatic payments, online shopping, luxury goods, retail, wechat pay
    
Global Payments
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Ecommerce industry leaders reveal how to provide a superior shopping experience, win over customers, and maximize ROI. Digital commerce is getting harder. As the pace of change grows faster, the divide between commerce leaders and the competition grows wider. Staying ahead requires resources like The Executive's Handbook to Modern Digital Commerce that contains expertise from the industry's top players You will: - Unleash digital commerce innovation - Learn trends in mobile and consumer shopping - See what's possible with modern digital commerce technology - Hear from top industry voices about what’s next in commerce "
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Oracle Commerce Cloud
Published By: CyberSource     Published Date: Apr 25, 2018
Learn about the top mobile trends impacting merchants today. From the increasing need for speed, to the spread of mobile payments and tokenization, this report will help you understand how to better satisfy your customers.
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CyberSource
Published By: Sitecore     Published Date: Nov 05, 2015
We focus on baseline capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.
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sitecore nfusion, web content management, wcm, cloud deployment, experience management, mobile support, it management, enterprise applications
    
Sitecore
Published By: Uberall     Published Date: Jan 24, 2019
Despite the headlines, retail isn’t headed for an apocalypse. But it is changing. A lot. Mobile commerce isn’t a beast that is going to drive your customers out of business, but how can you reassure them of that? Here are a few statistics to help channel partners paint the picture for your clients, and help them keep up with the latest changes in retail shopping!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
How Smart Brick and Mortar Retailers Have Learned to Stop Worrying and Embrace Mobile
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listings, engage, uberall, mobile search, retail, mobile commerce
    
Uberall
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising
    
Gomez Marketing
Published By: Moxie     Published Date: Feb 08, 2018
You’ve worked hard to build your brand—to understand who your customers are, to convey a compelling message that draws them into your site, and to create engaging content that keeps them there. At the most critical point in the sales process, seize the opportunity to communicate directly with your number one lead at the height of their decision and use this checklist to make that possible.
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mobile, commerce, checklist, intent, customer, metrics, ecommerce
    
Moxie
Published By: Oracle     Published Date: Jun 20, 2016
In this report Forrester Consulting evaluates the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. The report explores the range of maturity among enterprises that are making this shift to test the hypothesis that companies that leverage cloud commerce intelligently using best practices experience increased business success.
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mobile devices, ecommerce, best practices, productivity, business intelligence, business management
    
Oracle
Published By: LivePerson     Published Date: Jun 24, 2013
A great mobile chat solution should not require a substantial amount of additional administrative or IT burden. It should be an extension of your existing desktop chat, allowing you to leverage the very same agents, the same agent tools, the same administrative tools, and the same IT platform.
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liveperson, wireless, mobile, chat solution, e-commerce, in-store spending, customer engagement, mobile app
    
LivePerson
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