marketing technology

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Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak
Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.
Published By: GoToWebinar     Published Date: Oct 05, 2011
In this age of technological distractions, catching and keeping someone's attention during presentations is more important than ever before, and it's especially so for webinars. Fortunately, presenting online isn't hard - but it is different. Watch this on-demand webinar with Roger Courville, author of The Virtual Presenter's Handbook, for a practical session on how to take your online presentations from good to great.
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citrix, webinar, on-demand, video marketing, technology, marketing, web
    
GoToWebinar
Published By: GoToMeeting     Published Date: Oct 11, 2011
It's one thing to change yourself, but to effect change in the world around you, you have to get other people involved in the process - which isn't always easy. Watch this on-demand webinar to hear Guy Kawasaki, co-founder of Alltop.com and founding partner at Garage Technology Ventures, explain how enchantment enables you to influence people's hearts, minds and actions to bring about voluntary, enduring and delightful change.
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citrix, marketing, webinar, guy kawasaki, alltop.com, garage technology ventures, best practices, business intelligence, business management, employee performance, productivity
    
GoToMeeting
Published By: Gleanster Research     Published Date: May 08, 2014
This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.
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gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology, sales & marketing software
    
Gleanster Research
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business intelligence, data integration, data mining
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining
    
Oracle
Published By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
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ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion, customer satisfaction, site search, search strategy, business technology, content management system, customer experience management
    
IBM
Published By: Vocus     Published Date: Apr 09, 2014
Explore Facebook’s newer features and some actionable best practices in this guide, and you’ll connect with more customers, as well as improve your Facebook marketing.
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vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting, paid promotion, customer engagement, marketing technology, internet marketing
    
Vocus
Published By: Phunware     Published Date: Oct 14, 2014
Learn the 7 benefits of using location to improve your organization’s customer experience and see how this will help retain loyal customers.
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mobile location marketing, location aware technology, showrooming, geo-fence, mobile push notifications, mobile beacons
    
Phunware
Published By: Phunware     Published Date: Oct 14, 2014
Learn how you can reach a wider audience by using location-based technology and see how location-aware technology can benefit your organization.
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mobile location marketing, location aware technology, geo-fence, mobile push notifications, mobile beacons, mobile solutions for hospitals, mobile solutions for real estate, mobile solutions for museums, mobile solutions for airports, mobile solutions for stadiums, mobile solutions for sports
    
Phunware
    
Dotmailer
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik
Published By: Jive     Published Date: Feb 07, 2013
Restructuring the marketing department has become a business cliché and yet rarely produces better results. Try networking your marketing team with social business technology before marketing engages in yet another unsuccessful reorg.
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Jive
Published By: Jive     Published Date: Apr 10, 2014
It's time to revolutionize marketing team productivity with social business technology. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales, and cut operational costs. Learn how to drive real business results with social business technology.
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reachmail, enterprise social collaboration, customer service, connectivity, results, best practices
    
Jive
Published By: Jive     Published Date: Mar 25, 2015
Like many roles in the C-Suite, the CIO role is changing. Its impact and control have been circumvented by cloud computing, the consumerization of IT, and employees’ unprecedented access to technology. The role of the CIO is at a critical juncture. In this exclusive Jive e-book, industry analyst Brian Vellmure takes a deep dive into the challenges and opportunities facing today’s CIO.
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marketing, cio, cloud computing, technology, connectivity
    
Jive
Published By: SPSS     Published Date: Jun 30, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
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spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics, statistical analysis, cable network operator, tailored marketing, targeted marketing, best-of-breed, data mining technology, customer feedback, customer lifecycle, cross-selling, data management, data analysis, decision-making
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
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spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics, statistical analysis, cable network operator, tailored marketing, targeted marketing, best-of-breed, data mining technology, customer feedback, customer lifecycle, cross-selling, data management, data analysis, decision-making
    
SPSS, Inc.
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.
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enterprise marketing management, customer marketing, customer communication, marketing channels, interactive marketing, emm, process automation, web service management, infrastructure
    
IBM
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
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