marketing management

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Published By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
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marketing, mobile marketing, gleanster, mobile relationship, emerging marketing
    
Gleanster
Published By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email
    
Act-On
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
Published By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0
    
ClickSquared
Published By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible – and adopt marketing management technologies at the core of their survival guide.
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sas, marketing operations, marketing management, management technologies, successful marketers
    
SAS
Published By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
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sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management
    
SAS
Published By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
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sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management
    
SAS
Published By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
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sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
Published By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
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sas, multichannel marketing, digital asset management, management system, marketing operations, marketing collateral
    
SAS
Published By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
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sas, digital asset management, management system, marketing operations, marketing collateral, enterprise applications
    
SAS
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see the product in action (including integration to Microsoft Business Productivity Online Services), to understand the competitive advantages Microsoft Dynamics CRM Online has over other solutions in the market, and to hear examples of successful customers managing their customer relationships in the cloud.
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microsoft dynamics crm online, sales and marketing, business productivity, customer relationship, cloud, customer relationship management, customer interaction service, customer satisfaction
    
Microsoft Corporation
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
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pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics
    
Pardot LLC
Published By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
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wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy
    
WordStream
Published By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
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survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer
    
Qualtrics
Published By: MadisonLogic     Published Date: Jan 06, 2014
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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MadisonLogic
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
    
IBM
Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross channel marketing, digital marketing, campaign management
    
Adobe
Published By: Citrix Online     Published Date: Aug 31, 2010
Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.
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citrix online marketing, value proposition generator, metrics, web marketing, document management, sales training
    
Citrix Online
Published By: IBM     Published Date: Sep 11, 2013
Learn how to better understand the impact of marketing management on business outcomes through this whitepaper from IBM
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marketing, customer experience, marketing management, ibm, public financial information, financial performance, finance
    
IBM
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