marketing management

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Published By: Percussion     Published Date: Jun 11, 2013
Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
    
Percussion
Published By: Percussion     Published Date: Jun 11, 2013
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
    
Percussion
Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
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modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: NetProspex     Published Date: May 12, 2014
NetProspex manages B2B marketing data on a massive scale. When we analyzed the more than 61M the records we processed last year, here’s what we found.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex
Published By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex
Published By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex
Published By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex
Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
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personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
    
Mindtree
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
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marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation
    
Eloqua
Published By: Tealium     Published Date: Feb 20, 2015
Unify Your Marketing Technology and Data–It’s Easy Download our free guidebook, “Build Your Own Marketing Cloud™,” to learn how to maximize your technology investments and drive superior cross-channel experiences.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising
    
Tealium
Published By: Tealium     Published Date: Feb 20, 2015
Marketing Complexity Got You Down? Download our new guidebook: “How to Tame the Digital Marketing Beast™.”
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tealium, marketing, technology, cloud, tag management, stack, data, advertising
    
Tealium
Published By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising
    
Tealium
Published By: Tealium     Published Date: Jun 15, 2015
IT reliance can seriously slow down marketing campaigns in many organizations. Learn how Citrix’s Saas Division used tag management to gain control and boost productivity.
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it reliance, marketing productivity, tag management, citrix, tealium, adobe sitecatalyst, saas
    
Tealium
Published By: Tealium     Published Date: Jun 15, 2015
Deploying digital marketing vendor ‘tags’ across a global online network can be a daunting task. Learn how Tealium helped Lenovo’s Scott W. Lee solve this complex challenge and increase operational efficiency by 75 percent. With Tealium’s market-leading tag management solution as the core of Lenovo’s global digital marketing operations, Scott’s life is a lot easier and more productive.
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tealium, digital marketing, vendor tags, tag management, lenovo
    
Tealium
Published By: Saepio     Published Date: Feb 18, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio
Published By: Saepio     Published Date: Apr 21, 2010
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio
Published By: Ensighten     Published Date: Aug 01, 2013
Boosting Marketing Agility With Enterprise Tag & Data Management
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ensighten, marketing, roi, digital ecosystem, data management, enterprise agility
    
Ensighten
Published By: Ensighten     Published Date: Aug 01, 2013
Empowering Optimization Through Tag Management Solutions
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ensighten, marketing, roi, digital ecosystem, data management, enterprise agility
    
Ensighten
Published By: IBM     Published Date: Sep 30, 2013
This white paper covers how marketing, sales, customer service, product management and HR can monetize social media using business analytics with our social business platform.
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ibm, ibm solutions, ibm cognos, ibm spss, social media analytics, ibm connections, ibm business analytics, social business analytics
    
IBM
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb
Published By: LandslideCRM     Published Date: May 16, 2012
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
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crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
    
LandslideCRM
Published By: LandslideCRM     Published Date: May 16, 2012
This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.
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crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
    
LandslideCRM
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