marketing management

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Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot
Published By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
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marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing
    
Bizible
Published By: Acquia     Published Date: Sep 13, 2011
More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.
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acquia, tco, open source social publishing, business software, drupal, web marketing, content management systems
    
Acquia
Published By: Balihoo     Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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co-op marketing, co-op advertising, reseller marketing
    
Balihoo
Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
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contact management, crm tool, crm, sales tool, business integration, microsoft dynamics, microsoft, dynamics crm
    
Microsoft Dynamics
Published By: Intuit, Inc     Published Date: Jun 16, 2009
Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.
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intuit, quickbase, project management, available, familiar, inexpensive, immediate, spreadsheets
    
Intuit, Inc
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
    
Marchex
Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
    
Marchex
Published By: IBM Software     Published Date: Feb 14, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour, customer interaction service, customer relationship management, customer satisfaction
    
IBM Software
Published By: IBM Software     Published Date: Jul 29, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
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ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management
    
IBM Unica
Published By: EMA     Published Date: Sep 23, 2013
Join Steve Brasen, EMA Managing Research Director, and Kimber Spradlin, IBM Product Marketing for Endpoint Manager, for this informative, on-demand Webinar where the latest unified endpoint management research is revealed. Learn the strategic management processes necessary to empower a mobile workforce with the agility to adapt to rapidly evolving business requirements. Topics discussed include: Securing devices without impeding user productivity Expanding management processes to address increased device heterogeneity Supporting employee-owned devices Simplifying practices for delivering business IT services Enhancing user flexibility in accessing IT resources necessary to achieve business goals
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ibm, ema, on-demand webinar, endpoint management, mobile workforce, strategic management, technology, productivity
    
EMA
Published By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
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ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics, analytical applications
    
IBM
Published By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
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ibm, technology, marketing, decision management, data, automation, optimization, business insight
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
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ibm, emm, enterprise marketing mangement, knowledge, integration, enterprise applications, cross channel profile
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
IBM's report of the industry benchmark analysis and the best practices guide to maximize holiday returns.
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ibm, emm, enterprise marketing management, marketing research, shopping season, holiday, e-commerce
    
IBM
Published By: Limelight Networks     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
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web content management, wcm, it management, it support, cms, marketing automation, visitor profiles, market segmentation
    
Limelight Networks
Published By: Workfront     Published Date: Jun 25, 2014
When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt undefeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the ebook now!
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at task, marketing, game of marketing, strategies, eliminate choas, enterprise work management, enterprise applications
    
Workfront
Published By: Salesforce     Published Date: Feb 21, 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
    
Salesforce
Published By: Salesforce     Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
    
Salesforce
Published By: Salesforce     Published Date: Mar 19, 2013
See what top industry voices have to say about Service Cloud vs outdated technologies.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
    
Salesforce
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