market strategy

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Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business
    
Godfrey
Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding
    
LeapFrog Interactive
Published By: BlueHornet     Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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email marketing, email messaging, blue hornet, bluehornet, branding, reputation
    
BlueHornet
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: LeapFrog Interactive     Published Date: May 07, 2008
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
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leapfrog, social, social marketing, social networking, smm, sms, gaming, branding
    
LeapFrog Interactive
Published By: AppSense     Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
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marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak
    
AppSense
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending
    
AcquireWeb
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus
    
BrightWave Marketing
Published By: SEPATON     Published Date: Mar 11, 2008
Forrester evaluates 12 virtual tape library (VTL) vendors across 58 criteria to determine a relative ranking that centers on strength of current offering as well as market strategy.  This report is a must-read for companies considering revising their data protection strategies to include VTL.
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vtl, virtual tape library, backup, recovery, storage, storage virtualization, sepaton, backup and recovery
    
SEPATON
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy
    
IBM
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile
    
PKWARE
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
    
Arial Software
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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emerging marketing, product development, product marketing, strategy, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications
    
Customer Chemistry
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