market strategy

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Published By: Crimson Hexagon     Published Date: Mar 06, 2013
How can firms better understand consumer motivations to inform new product development and positioning strategies? Read this white paper and learn what Crimson Hexagon figured out.
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consumer device, adoption, global markets, crimson hexagon, survival strategy, marketing strategy
    
Crimson Hexagon
Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : 
marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy, brc, business to consumer, business to customer, customer segmentation, consumer segmentation
    
Neustar
Published By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
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digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience, user experience
    
Limelight
Published By: Limelight     Published Date: Feb 15, 2013
Learn some simple ways to start assessing your digital presence.
Tags : 
digital presence, digital marketing, content strategy, engagement, web presence
    
Limelight
Published By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
Have you tried voice broadcasting? Itís an automated phone call thatís an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.
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voice broadcasting, sales, marketing, phone, crm, reminders, event promotion, surveys
    
Ifbyphone, Inc.
Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9
Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
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web design, marketing strategy, mobile marketing, web strategy
    
Bridgeline Digital
Published By: Adobe     Published Date: Nov 06, 2012
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
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adobe, gartner, web content management, wcm, digital marketing strategy
    
Adobe
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: FORA.tv     Published Date: Oct 09, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: Act-On     Published Date: Aug 28, 2012
Learn best practices for developing and deploying appropriate strategies for content across all channels and lead lifecycles.
Tags : 
content marketing, content management, repurposing content
    
Act-On
Published By: Epsilon     Published Date: Aug 23, 2012
By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.
Tags : 
customer experience marketing, cem, crm, crm, customer retention, cei, customer experience index, cem strategy
    
Epsilon
Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to†help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within†their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
Tags : 
segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy, customize messaging, custom offers, media buying, improved marketing tactics, technology
    
Neustar
Published By: FORA.tv     Published Date: Aug 20, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
Tags : 
web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page, increase conversion, customer data, marketing
    
Neustar
Published By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : 
inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value, optify
    
Optify
Published By: FORA.tv     Published Date: Aug 09, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
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