market strategy

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Published By: Anaplan     Published Date: Sep 11, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organizationís go-to-market strategy and help sales leaders make great decisions. In this paper, youíll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organizationís go-to-market strategy and help sales leaders make great decisions. In this paper, youíll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan
Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customersí livesóbecoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They donít just show up to demand somethingóBuy Now! Start Today! Click Here!óbut they donít wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketingómarketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: ConnectWise     Published Date: Aug 22, 2019
Switching to a managed services model where clients pay you a fixed monthly rate to manage their entire IT infrastructure. If done correctly, this transition can be a lifeline to reliable revenue in a shifting market. Making the transition from an unsteady break-fix model to a proactive managed services model will require a systematic plan with well-thought-out steps that range from understanding your target market to implementing essential automation. If youíre considering becoming a managed service provider (MSP), these six steps can help. As you read through them, keep in mind that the best strategy is to have a strategy.
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ConnectWise
Published By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who canít, the disrupted in this period known as the ďera of Digital Darwinism.Ē The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organizationís analytics initiatives.
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MicroStrategy
Published By: Automation Anywhere APAC     Published Date: Aug 15, 2019
Much has already been said and written about the infiltration of robotic process automation (RPA) and intelligent automation (IA) technologies into the workforce. In truth, itís taken the corporate world a while to test, trust and commit to automation at work. To understand how far APAC/ANZ markets have advanced towards acting on these opportunities, the Shared Services and Outsourcing Network (SSON) surveyed the market and found that across the region corporations were forward thinking in building for scale, trusting technology and recognising the need to incorporate robotics into both IT infrastructure and enterprise strategy. This report explains how enterprises across APAC/ANZ are staying ahead of the global wave of RPA, the most popular solutions they are choosing, who the preferred consultants or 'integrators' are, the challenges, and how the digital workforce is being integrated into the human one.
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analyst, artificial intelligence, intelligent automation, rpa
    
Automation Anywhere APAC
Published By: Trend Micro     Published Date: Aug 13, 2019
While threat prevention continues to improve with the use of advanced techniques, adversaries are outpacing these advances requiring security teams to implement threat detection and response programs. Security teams are often addressing the process haphazardly, using disconnected point tools and manual processes that consume too many analysts and result in slow mean-time to detection and response. While EDR has enabled security teams to take important steps forward for detection and response, ultimately it can only look at the endpoints which limits the scope of threats that can be detected and if something is detected, limits the view of who and what is affected and thus, how best to respond. ESG therefore recommends looking beyond the endpoint and utilizing natively integrated security solutions across more than just one vector to improve detection and response times. The more data you can knit together, the more effective you can be to uncover the security incidents most dangerous to your organization. Watch this webinar to learn about the value of XDR: connecting detection and response across multiple security layers. Dave Gruber, senior analyst at ESG, shares recent research and his views on the evolution of threat detection and response; making the case for expanding the capabilities and expectations of detection and response solutions. Wendy Moore, VP of Product Marketing, discusses Trend Microís own XDR strategy and the unique value that Trend Micro can bring to detection, investigation and response.
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Trend Micro
Published By: Stripe     Published Date: Aug 06, 2019
Payments is an increasingly strategic area of focus for enterprises, impacting market expansion, customer experience, business model evolution and, ultimately, revenue growth. As the role of payments in business strategy continues to expand, enterprises need secure, reliable and scalable infrastructure to underpin their transaction acceptance and processing capabilities. Stripe commissioned 451 Research to understand how large enterprise-scale merchants are thinking through their online payments infrastructure requirements. 451 Research surveyed 800 merchants across 8 countries, including a mix of business decision-makers from payments to finance to IT. KEY FINDINGS ē 87% of mid- and large-sized businesses surveyed use the cloud as their dominant payments environment. ē Nearly two-thirds of respondents using the public cloud for payments have seen improvements in security, innovation and uptime, while nearly three in five cited improved scalability. ē Respondents using public-cloud-
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payment security, platform as a service (paas), foreign currency transactions, fraud protection, payment solutions
    
Stripe
Published By: Drift     Published Date: Aug 05, 2019
Drift and Demandbase are joining forces to revolutionize the way businesses do accountbased marketing (ABM). Want to join us? In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach. When youíre finished reading, youíll come away with a step-by-step set of instructions for implementing a conversational ABM game plan for your business.
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Drift
Published By: Adobe     Published Date: Jul 15, 2019
W hile there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
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Adobe
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in todayís hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts Ė and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: Red Hat     Published Date: Jun 19, 2019
Agile integration ó combining integration technologies, Agile delivery techniques, and cloud-native platforms to improve speed and security of software delivery ó is a critical foundation for successful digital transformation. The pace of digital innovation and disruption continues to accelerate, driving the need for faster change to business models, processes, and applications. Firms that can quickly reconfigure and reconnect old and new applications have the advantage, and those with slow integration processes are at serious risk of losing customers. An Agile combination of integration and custom development is needed to meet the customerís expectations and avoid losing market share to competitors that do put the customer first.1 For this study, we assessed the differences between successful and less successful Agile integration and app delivery strategies, why some firms can change their business faster, and what makes one integration strategy better than another. In March 2018, Re
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Red Hat
Published By: pepperjam     Published Date: Jun 18, 2019
Itís no secret: Traditional affiliate marketing metrics simply donít work. And thatís because the customer journey isnít linearóand your metrics shouldnít be either. Reaching, engaging, converting: these are the actions that matter most. Let us show you how to determine key goals and objectives to ensure your affiliate strategy is poised to reach, engage and convert throughout the entire customer journey. Youíre almost there! Just complete the form to download Traditional Affiliate Marketing Metrics Donít Work today!
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pepperjam
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isnít just another buzzword you can ignore. In fact, todayís most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, youíll learn: ē How email can serve as the foundation of your omnichannel strategy ē How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it ē How to apply a step-by-step roadmap to your brandís pursuit of omnichannel excellence
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Emarsys - APAC
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. Itís a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC
Published By: Location3     Published Date: May 29, 2019
Facing increased competition in the marketplace from coworking space giants like WeWork, as well as additional independent coworking spaces, Intelligent Office was seeking to develop a more robust content strategy that focused on highlighting the different services offered at their workspaces and the benefits of each.
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digital advertising, digital marketing, marketing, franchise, franchisor, multi-location business, content strategy, content, organic, seo
    
Location3
Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic
Published By: Seismic     Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. In this webinar, weíll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you donít fall victim to these pitfalls. You'll walk away with the framework for implementing a sales enablement strategy that will enable you to: ? Increase Sales Productivity ? Improve Sales and Marketing Alignment ? Increase Efficiency of Content Management ? Unlock Deep Content Insights and Analytics
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Seismic
Published By: Automation Anywhere APAC     Published Date: May 17, 2019
Much has already been said and written about the infiltration of robotic process automation (RPA) and intelligent automation (IA) technologies into the workforce. In truth, itís taken the corporate world a while to test, trust and commit to automation at work. To understand how far APAC/ANZ markets have advanced towards acting on these opportunities, the Shared Services and Outsourcing Network (SSON) surveyed the market and found that across the region corporations were forward thinking in building for scale, trusting technology and recognising the need to incorporate robotics into both IT infrastructure and enterprise strategy. This report explains how enterprises across APAC/ANZ are staying ahead of the global wave of RPA, the most popular solutions they are choosing, who the preferred consultants or 'integrators' are, the challenges, and how the digital workforce is being integrated into the human one.
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Automation Anywhere APAC
Published By: Seismic     Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing. Download the report to learn: ? The benefits of a documented content marketing strategy ? How enterprise marketers rate alignment of content marketing and sales in their organization ? Content marketing methods enterprise marketers use to nurture their audience Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
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Seismic
Published By: Dell EMC     Published Date: May 09, 2019
In such a competitive business market, retaining the best talent is crucial. Knowing what makes them want to walk out the door is the first step in keeping them. The good news is that business leaders recognize the peril they face - and the need to do something about it. In a recent survey, 45% said they fear becoming obsolete in three to five years; 73% agree on the business need to prioritize technology, and 66% are planning to invest in IT infrastructure and digital skills leadership. However, investment without strategy is unlikely to succeed. Because innovation comes from people, investment must foster human creativity. Investment in technology that enables workers to address new challenges in new ways will give rise to new business initiatives, happier customers, and superior corporate financial performance. Download this whitepaper from Dell and Intelģ to learn more.
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Dell EMC
Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: MuleSoft     Published Date: Apr 23, 2019
In todayís competitive landscape, businesses need to make decisions quickly in order to respond to rapidly changing customer preferences and nimble competitors; whether itís a new business strategy, a new business process, or a new market offering, businesses are competing on speed and agility. The overwhelming majority of todayís business and IT leaders understand digital transformation is necessary to maintain leverage amid constantly changing customer preferences. They also have a clear picture of their desired end stateóexemplified by leaders like Amazon, Google, and Microsoft. However, only a small minority of have a clear understanding of the path they need to lead the market. In this paper youíll learn: How to build digital transformation into the root of your company with a practical, natural, and tested blueprint. Best practices from over 1,600 enterprises to transform your strategy, organization, and technology from the ground up. Actionable next steps to start your journ
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MuleSoft
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