market strategy

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Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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leapfrog, channel, integration, consumer, marketing, audience, performance, success
    
LeapFrog Interactive
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data
    
LeapFrog Interactive
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial
    
Junta42
Published By: CPC Strategy     Published Date: Jun 26, 2012
CPC Strategy is excited to release a it's 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It's an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy's Ebook.
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google, marketing, cpc strategy, ecommerce, online shopping, digital
    
CPC Strategy
Published By: Localytics     Published Date: Apr 16, 2013
In this eBook you will learn about the right way to engage users with mobile app marketing with the best practices of in-app messages.
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in-app messaging, appstore, mobile apps, mobile experience, user experience, mobile application marketing, mobile application strategy
    
Localytics
Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
As new technology and connected consumers redefine how business is done, IBM Smarter Commerce solutions help companies more effectively engage with customers across four critical aspects, which include the Buy, Market, Sell and Service components. This ebook outlines those areas and solutions for each.
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ibm, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success
    
IBM
Published By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
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ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship
    
IBM
Published By: IBM     Published Date: Feb 24, 2014
Read this paper to get an in-depth look at how the past is shaping the future of retail. Find out what it takes to rethink your strategy and points of differentiation—and to even radically redefine the role of the store in order to turn it into an asset instead of a liability.
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ibm, retail, reinventing retail, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers
    
IBM
Published By: Kapost     Published Date: Jan 16, 2014
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals? The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content. This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
Published By: Kapost     Published Date: Feb 20, 2014
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
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Kapost
Published By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: SmartFocus     Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey – in any moment – and instantly engage them with personal, relevant messages that drive sales and responses.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
    
SmartFocus
Published By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
    
SmartFocus
Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng
Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng
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