market strategy

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Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
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notifications, messaging, marketing, branding, web traffic
    
Urban Airship
Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
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twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening, social data, social analytics, social media analytics, social intelligence, data mining, big data, social media tools, social analysis tools, social media analysis tools, social media monitoring, social media monitoring tools, social media marketing
    
Topsy
Published By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
A guide for CMOs on designing the marketing organization of the future.
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marketo, marketing, digital, design, strategy
    
Marketo
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Epicor     Published Date: Nov 07, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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erp software, enterprise resource planning software, manufacturing, epicor erp
    
Epicor
Published By: Epicor     Published Date: Jan 17, 2018
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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erp software, enterprise resource planning software, manufacturing, epicor erp
    
Epicor
Published By: Polycom     Published Date: Jul 30, 2014
In this MarketScope report, Gartner evaluated seven group video conferencing vendors on business model, customer experience, market responsiveness and track record, marketing execution, product strategy, and overall viability. They conclude that the introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration, and that IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications.
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marketscope, group video, system, business model, customer experience, marketing execution, market responsiveness, viability, communication, leaders, video, video portfolios, networking
    
Polycom
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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Google Analytics 360 Suite
Published By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, business practices, business management, contact management, content delivery, content integration, content management system
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 13, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, best practices
    
Tapinfluence
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
At the Sprinklr Digital Transformation Summit in Nashville, Cisco Chairman John Chambers issued a stark warning during his keynote address: “75 percent of the companies in this room will be digital in just four years, that’s the good news,” Chambers said to the audience. “The bad news? It’s only going to work for a third of you, because you won’t reinvent yourself.”
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customer experience, customer retention, customer service, digital marketing, digital marketing strategy, technology trends, voice of the customer, social customer service, digital transformation
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: WorkBook from Deltek     Published Date: Apr 26, 2018
Digital transformation (DX) is fundamentally changing enterprise resource planning (ERP) — allowing businesses to transform their decision making, which is enhancing their business outcomes significantly as we enter the digital economy. Digital transformation is an enterprisewide, board-level strategic reality for companies wishing to remain relevant or maintain or enhance their leadership positon in the digital economy. Digitally transformed businesses have a repeatable set of practices and disciplines that are used to leverage new business, 3rd Platform technology, and operating models to disrupt businesses, customers, and markets in pursuit of business performance and growth. DX is driving businesses to rethink their technology strategy, and that includes moving beyond their legacy ERP and back-office systems.
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global, saas, cloud, psa, erp, applications, vendor, assessment
    
WorkBook from Deltek
Published By: Reputation.com     Published Date: Feb 26, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?
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Reputation.com
Published By: Epicor Software Corp     Published Date: Nov 07, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
Tags : 
erp software, enterprise resource planning software, manufacturing, epicor erp
    
Epicor Software Corp
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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virtual, data, centers, services
    
dinCloud
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