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Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
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customer engagement, marketing automation, customer lifecycle, crm
    
Act-On
Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform, lead generation, crm solutions, lead nurturing, siriusdecisions
    
Marketo
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldn’t you rather choose an ESP you can stick with for the long term? If your answer is “yes,” the 2014 ESP Selection Guide will help that happen.
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clickmail, clickmail marketing, email marketing, email service provider, esp
    
ClickMail Marketing
Published By: Wheelhouse Enterprises     Published Date: Jul 10, 2010
The process of determining which is the best phone system for your organization's needs can be a time consuming process. Yet, it demands your due diligence because if you choose the wrong system, it can be not only a costly mistake, but one with long term consequences if your team is stuck with a system that doesn't fulfill your business needs. Here are 8 questions to ask phone system vendors before you agree to purchase.
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phone system, telecommunications, phone vendor, it spending, total cost of ownership, voice over ip
    
Wheelhouse Enterprises
Published By: AlienVault     Published Date: Oct 20, 2017
Maintaining Payment Card Industry Data Security Standard (PCI DSS) compliance can be both difficult and expensive. For most small to medium sized organizations, it doesn’t have to be as long as you have the right plan and tools in place. In this paper you’ll learn five steps to implement and maintain PCI DSS compliance at your organization by: • Determining your true business requirements • Inventorying locations and assets • Segmenting environments • Operationalizing controls • Automating controls and control reporting Demonstrating compliance with PCI DSS is far from a trivial exercise. This checklist will help you on your quest to achieve and maintain PCI DSS compliance.
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AlienVault
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll
Published By: Jigsaw     Published Date: Jul 28, 2010
This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.
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jigsaw, digg, twitter, netvibes, social media, dashboard, sales opportunities
    
Jigsaw
Published By: Seamless     Published Date: Jun 18, 2013
HP’s $8 billion write-down. A disappointing IPO from Facebook, Groupon’s famous flameout. These watershed moments have crystallized what we’ve known for a while: Fluff can no longer trump sound operations in terms of a company’s valuation. Organizations must be built on an empirically firm foundation to flourish. And everyone – from investors on Wall Street to customers on Main Street to the SEC– is looking at companies with more scrupulous eyes.
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automation, growth, efficiency, software, process management, best practices, business activity monitoring, business analytics, business integration, business intelligence, business management, business process automation, business process management, change management, customer interaction service, customer relationship management, customer satisfaction, customer service, enterprise resource planning, enterprise software
    
Seamless
Published By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
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e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results
    
ForeSee Results
Published By: IBM     Published Date: May 30, 2008
Many healthcare providers have gone through several challenging years of organizing their electronic records systems. And during that time, consumer-driven healthcare has gained momentum. This executive brief explains how an IBM WebSphere Portal software–based solution can provide a flexible and valuable long-term solution compared to other options, with personalized user experiences that help deliver agile, security-rich access to relevant information.
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healthcare, hospital, medicine, medical, websphere, ibm, ep campaign, ibm ep, web portal, web services, content management system, information management, records management
    
IBM
Published By: IBM     Published Date: Aug 21, 2008
The goal of having one enterprise resource planning (ERP) solution for all business processes remains popular. However, there are still many misconceptions associated with using enterprise resource planning solutions in asset-intensive industries. This white paper discusses and demystifies the myths for decision makers in asset-intensive industries. You’ll also see how IBM Maximo Asset Management can enhance the quality of asset data, contribute to the safety of the workforce, and help facilitate best practices that significantly impact the long-term success of your business.
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erp, asset management, best practices, bpm, business process, ibm mi, ibm, ibm grm, enterprise resource planning, erp solutions, erp vendors, erp modules, asset-intensive, business process management
    
IBM
Published By: PTC     Published Date: Aug 21, 2009
Download this report on how to implement a successful environmental compliance strategy for the long term. Learn about new strategies for complying with upcoming environmental regulations, as well as the compliance shortcomings common to many companies in a new research report by AberdeenGroup.
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compliance, environmentalism, epa, manufacturing, responsibility, consumer electronics, ptc, green computing
    
PTC
Published By: Spectra Logic     Published Date: Aug 21, 2009
To put it simply, data protection is complicated. Simplifying it involves assessing solutions for their near-term and long-term value. This paper examines the less obvious- but not less important - issues in simplifying backup.
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backup, data protection, back-up, tape-based backup, tape backup, disk-based backup, disk backup, simple backup, backup system, spectra logic, spectralogic, backup and recovery, storage management
    
Spectra Logic
Published By: SBE     Published Date: Nov 17, 2006
This white paper covers the use of new growth-oriented file systems with snapshot capabilities, iSCSI for network layer independence, and a collection of other technologies provided by various vendors and open source projects to create a multi-tiered storage solution with self-service data restoration, long term growth, and disaster recovery.
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iscsi, storage management, storage scalability, scalable storage, scalability, multi tiered, multitiered, sbe, storage, clustering, ip storage, storage area networks, data protection
    
SBE
Published By: Quocirca     Published Date: Apr 23, 2007
Many independent software vendors (ISVs) are recognising the benefits of offering software as a service (SaaS) as an alternative for their customers and once the teething problems have been overcome there are a number of long term benefits for both parties.
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isv, isvs, saas, software as a service, business model, software service, aspiren, independent software vendor, business management, quocirca
    
Quocirca
Published By: Infor     Published Date: Feb 27, 2007
There's no place to hide and ride out the fundamental transformation underway in the automotive industry today. Ignore changes caused by this transformation and you risk your long-term survival. But with pains can come gains, and innovative automotive executives know there's a way to turn today's adversity into long-term business advantage.
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supply chain management, productivity, enterprise resource planning, manufacturing, customer satisfaction, manufacturing, automotive, assembly line, infor
    
Infor
Published By: Infor     Published Date: May 25, 2007
Given the potential for SOA to solve pressing business problems, it’s inevitable that most companies will begin adopting SOA constructs within the next year or two. As they move to SOA, the approach they choose will have both immediate and long-term effects on their ability to support and adjust their ecosystem to meet future business requirements.
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soa, service oriented architecture, service-oriented architecture, business management, business process management, bpm, customer service, infor
    
Infor
Published By: Business Assyst     Published Date: Mar 26, 2007
Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
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customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
Published By: Ultimus     Published Date: Aug 16, 2007
A BPM-based compliance solution is the most efficient and flexible way to optimize and future-proof your compliance investment to create long term business value.
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ultimus, bpm, business process management, automation, bpa, productivity, bpm basics, profitability, business process modeling, modeling, workflow, compliance, sarbanes-oxley, sarbanes oxley, sox, sox compliance, growth, business analytics, business process automation, change management
    
Ultimus
Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
    
Mediative
Published By: Red Condor     Published Date: Mar 17, 2008
Your network is defenseless against image-based spam attacks. Red Condor reveals how a simple approach can result in a less than 0.01% false-positive rate while achieving long term spam block rates greater than 98%. Get this white paper to arm yourself against the latest malicious email threats. Follow the instructions below and you'll learn the secret to living in a spam-free world.
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image-based, image based spam, spam, image spam, red condor, redcondor, security, anti spam, email security
    
Red Condor
Published By: Bronto     Published Date: Jan 03, 2013
If you're an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has been the workhorse of online marketing for a while, but finding the right long-term partner continues to elude many retailers.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: YouSendIt     Published Date: Sep 08, 2011
This helps to answer the critical question about what are the best opportunities for IT to deliver short- and long-term business value without diverting limited resources from IT's front-line goals of keeping business running.
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yousendit, it leaders, dortch, business value, front-line goals, growth strategy, collaborative application, web services, data protection, web service management, project management, service management
    
YouSendIt
Published By: Intermec     Published Date: Aug 09, 2012
Bar-coded shipping labels are essential to sophisticated tracking and material-handling systems, and thus so are label printers. This white paper identifies the features of shipping-label printers that will return the greatest value for long-term, low-cost reliable operations, from features that save time to those that simplify integration and management.
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evaluating, label, printers, printer, support, transportation, logictics operations, bar-coded, bar, coded, shipping, tracking, material0handling, material, handling, system, label, labels, access control, application integration
    
Intermec
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