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Published By: IBM     Published Date: May 30, 2008
This white paper, authored by industry analyst IDC, explores the problems confronting IT organizations today as they seek to bring data together from disparate sources in order to achieve better information coherence, operational efficiency, and more effective overall governance. Specifically, the paper considers the problems posed by the complexity of "data integration" technology in terms of its configuration and maintenance. It looks at the utility of a grid computing approach in providing scalability and manageability for "data integration" and considers how an appliance approach can further reduce cost and risk for customers.
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information management, data integration, blade server, ibm, leveraging information, ibm li, li campaign, data management, blade servers
    
IBM
Published By: IBM     Published Date: May 30, 2008
WinterCorp analyzes IBM's DB2 Warehouse and how it addresses twin challenges facing enterprises today: improving the value derived from the torrents of information processed every day, while lowering costs at the same time. Discover why WinterCorp believes the advances in data clustering strategies and intelligent software compression algorithms in IBM's Data Warehouse improves performance of business intelligence queries by radically reducing the I/O's needed to resolve them.
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data warehousing, data management, database management, database administration, dba, business intelligence, ibm, leveraging information, li campaign, ibm li, data integration, information management
    
IBM
Published By: IBM     Published Date: May 30, 2008
Businesses need a better way to leverage information, manage analytic results and glean business insights across the enterprise.  Are you seeking a simple, flexible and optimized solution?  Watch this short video to learn about IBM's Balanced Warehouse -- the complete ‘ready-to-go’ data warehousing solution comprised of pre-tested, scalable and fully-integrated system components of DB2 Warehouse, Server and Storage.
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business intelligence, data warehousing, warehouse, ibm, leveraging information, li campaign, ibm li, information management
    
IBM
Published By: IBM     Published Date: May 30, 2008
Not all data is created equal, however, and deriving business value from information dispersed over many different sources means integrating, analyzing and optimizing heterogeneous types and sources of information throughout its lifecycle. Find out how, when deployed together in the same environment, IBM TotalStorage Productivity Center, IBM System Storage SAN Volume Controller and IBM Tivoli Storage Manager deliver the core technologies need to help customers tier their storage based on classes of service.
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information lifecycle, information management, tivoli, storage management, leveraging information, ibm, ibm li, li campaign, storage
    
IBM
Published By: IBM     Published Date: May 30, 2008
Organizations must adapt more rapidly than ever before - which means that they must align their IT environments with their business goals and deliver information on demand, when and where it is needed. In this white paper, the experts at IBM discuss how your company can meet this need for information on demand with Service Oriented Architecture (SOA), a business-centric approach to IT architecture that supports integration through linked, repeatable business tasks or services.
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xml, soa, service oriented, information management, leveraging information, li campaign, ibm li, business intelligence, service oriented architecture
    
IBM
Published By: ISYS     Published Date: Mar 26, 2007
Outlook, Hotmail, Yahoo!, AOL and more recently Gmail- the number of different email systems people use to read email in the UK market is seemingly endless. The purpose of this document is to help designers and marketers alike understand email HTML to help maximize your readability, deliverability and campaign effectiveness.
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email marketing, newsletter design, deliverability, readability, enewsletter, e-newsletter design, adestra
    
ISYS
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile, email, text, sms messaging, mobile messaging, mobilestorm, mobilestorm
    
PKWARE
Published By: Soffront     Published Date: Aug 21, 2009
How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.
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crm, smb, smbs, data consolidation, data quality, application integration, marketing, marketing roi, marketing efficiency, customer relationship management, marketing automation, soffront, customer satisfaction, sales & marketing software
    
Soffront
Published By: TriTuns Innovation     Published Date: Nov 21, 2008
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.
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tailored mail, email marketing program, customer engagement campaign, email service provider, email campaigns
    
TriTuns Innovation
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso, marketing automation, sales & marketing software, sales automation
    
Gold Lasso
Published By: Gold Lasso     Published Date: Jul 13, 2007
Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.
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email delivery, deliverability, inbox, email marketing, enewsletter, email newsletter, e-newsletter, newsletter, blocking, filtering, gold lasso, marketing automation, sales & marketing software, sales automation
    
Gold Lasso
Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
    
Mediative
Published By: RenderX     Published Date: May 27, 2008
If you're producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.
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transpromo, xml, xsl fo, pdf, postscript, afp, xep, direct advertising, pinpoint, xsl templates, memorystream, renderx, knowledge management, marketing automation, document management
    
RenderX
Published By: Click Forensics     Published Date: Jun 25, 2008
What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.
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click fraud, ppc, paid search, roi, click forensics, pay per click, pay-per-click, fraud, budget
    
Click Forensics
Published By: Marketo     Published Date: Nov 04, 2011
Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.
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marketo, marketing automation, demo, whitepaper, checklist, branding, design control
    
Marketo
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, marketing, account based marketing, abm, analytics, marketing analytics, abm campaigns
    
Marketo
Published By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
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automotive, chevrolet, dodge, honda, hyundai, lincoln mercury, advertising alternative, optimization technology, valueclick media, goodway 2.0
    
ValueClick Media
Published By: Godfrey     Published Date: Oct 24, 2008
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
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godfrey, click-thru-rate, email marketing campaign, targeted mailing approach, direct marketing plan, b2b direct marketing
    
Godfrey
Published By: Sparta Social Networks     Published Date: Oct 10, 2008
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
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sparta, social network, oxygen
    
Sparta Social Networks
Published By: TailoredMail     Published Date: Nov 21, 2008
Before you send out your next email campaign, make sure that you’ve covered all your bases. Use our email marketing checklist to keep you in check.
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email checklist, email campaign, email marketing, tailored mail
    
TailoredMail
Published By: OrderDynamics     Published Date: Dec 08, 2008
Learn how an online retailer uses OrderDynamics’ on-demand eCommerce platform to forge customer loyalty and drive significant sales through its customer base.
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orderdynamics, customer loyalty, curly hair solutions, online advertisement, pay per click, e-mail based marketing campaigns, enterprise applications, customer relationship management, customer satisfaction, customer service, ebusiness
    
OrderDynamics
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management, knowledge management, customer relationship management, ebusiness, marketing automation, contact management
    
Aprimo, Inc.
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
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neolane, marketing fatigue, b2c, sms, email, mass mail, marketing
    
Neolane, Inc.
Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
Published By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
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