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Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management, marketing campaign, landing pages
    
Pardot LLC
Published By: Optify     Published Date: Aug 03, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
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inbound marketing, b2b, lead generation, seo, search engine optimization, content marketing, social media
    
Optify
Published By: SocialChorus     Published Date: Jul 17, 2013
In this webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discusses how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing and brand preference. Bonin shares how Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns.
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consumer advocate, consumer advocacy, intent to purchase, social engagement
    
SocialChorus
Published By: Webroot Inc     Published Date: Mar 05, 2014
In this white paper we will summarize the decline of Phishing 1.0, discuss how phishing has turned toward business and become more costly, outline the structure of new Phishing 2.0 attacks, delineate how the new campaigns evade standard antiphishing countermeasures, and describe how web security services with real-time antiphishing capabilities can protect against Phishing 2.0 attacks.
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phishing, campaigns, antiphishing, security, social media, malware, block, network, technology, protection, web security, networking, data protection
    
Webroot Inc
Published By: Movable Ink     Published Date: Apr 07, 2015
It’s not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
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email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
    
Movable Ink
Published By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
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email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email, responsive email examples, email marketing webinar, email marketing webcast
    
Movable Ink
Published By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
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Adobe
Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
    
Brandwatch
Published By: IBM     Published Date: Sep 11, 2013
Learn how a better grasp of "big data" from consumers will help retailers generate valuable insights for personalizing marketing and improving the effectiveness of campaigns among other things.
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big data, retail, insights, marketing, campaigns, velocity of data
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns
    
IBM
Published By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
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ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics, analytics visualization, historical analysis
    
IBM
Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, enterprise applications
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: Net Atlantic     Published Date: Dec 08, 2009
How to Keep Compliant, Avoid Mistakes, and Manage a Healthy Member List. Net Atlantic's whitepaper, "Email Compliance & Best Practices for Healthcare" helps healthcare providers and healthcare product and service vendors understand email communications compliance issues. It illustrates how CAN-SPAM forms the foundation of compliance, and also explains why healthcare organizations have to go beyond CAN-SPAM to sustain a truly effective email communications strategy. Healthcare users of email for communications should know how to use these best practices before building their email campaigns.
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net atlantic, email compliance, spam, can-spam, healthcare, members, hmtl messages, email marketing
    
Net Atlantic
Published By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
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inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value, optify
    
Optify
Published By: Fathom SEO     Published Date: Jan 28, 2008
Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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video marketing, youtube, online video, online movie, online sales, web video, lead generation, sales, marketing, video, web site, emerging marketing, fathom, fathom seo, marketing automation, sales automation, web development
    
Fathom SEO
Published By: Fathom SEO     Published Date: Feb 06, 2008
Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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video, sales presentation, lead generation, videos, sales pitch, fathom, fathom seo, best practices, marketing automation, sales automation
    
Fathom SEO
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
The links below will provide you with access to the latest research and expert recommendations. This information has been customized by industry to best reflect the ways in which you can improve your marketing campaigns by integrating landing pages into your offline marketing activities. Learn more today!
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leapfrog, utilize, online, offline, advertising, integration, marketing, consumer, industry, success, messaging
    
LeapFrog Interactive
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data, consumer, mri, comscore, buzzmetrics, audience, brand, campaign, advertising
    
LeapFrog Interactive
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
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leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital, traditional, collaboration, cooperation
    
LeapFrog Interactive
Published By: Marin Software     Published Date: Jun 24, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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lead volume, paid search, ppc, marin, marin software, keywords, pay per click, cost per click, cost per lead
    
Marin Software
Published By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching
    
Point It
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
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citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program
    
GoToWebinar
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