leadership

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Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping
    
Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
Published By: Marketo     Published Date: Aug 04, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, mareting, lead generation, leads, marketers
    
Marketo
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: MeQuilibrium     Published Date: Jul 31, 2019
You get the importance of resilience, but does your leadership? In this white paper, you’ll learn how to build a business case that addresses five common objections the C-suite will have. To start, it’s critical to understand how resilience positively impacts the four key areas of common concern for leadership today: ? Engagement ? Performance ? Well-being ? The bottom line Get the White Paper
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MeQuilibrium
Published By: MeQuilibrium     Published Date: Jul 31, 2019
Even among high-income, highly educated people, almost 50 percent lack the skills they need to engage and perform in this era of increasing change and pressure. And only 6 percent of companies believe they are highly agile today. It’s time for a new perspective. In this e-book, discover the four challenges every HR executive faces in building engagement and performance, and how you can overcome them by: ? Equipping people and teams with resilience skills ? Meeting every employee right where they are ? Empowering all employees with leadership skills ? Harnessing cognitive insights that drive real results Get the e-book A New Perspective on Engagement and Performance today!
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MeQuilibrium
Published By: Mercer     Published Date: Mar 28, 2018
It’s a pivotal moment for both CHROs and CFOs to take leadership roles in building a stronger foundation for accelerating business growth. This investment guide will show you how!
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mercer, workforce management, tax reform, employee investment, human resources, incentive compensation, business issues and trends, human resources management
    
Mercer
Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
In this webcast, we discuss how companies excel when they empower their people to drive the business forward. While strategies, organization, motivation, and leadership all set the stage for business success, you also have to give your people the right tools, information, and opportunities to see results—because ultimately success is determined by your people. Learn why we call a business that fosters a winning environment a "people-ready business."
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microsoft, business activity, business intelligence, business analytics, analytics, analytical, business strategy, business activity monitoring
    
Microsoft Dynamics
Published By: Mimecast     Published Date: Aug 30, 2016
Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
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mimecast, email, email security, cyber security, whaling, email security strategy, security, enterprise applications
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"It’s no secret that organizations find themselves the target of increasingly sinister and highly sophisticated phishing, spear-phishing, whaling and ransomware attacks. While risks are clearly mounting, many organizations still aren’t keeping up with the challenge. Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
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email security, ransomware, phishing, whaling, security strategy
    
Mimecast
Published By: Motorola     Published Date: Feb 06, 2008
Webcor's industry is highly competitive. To maintain and build on its leadership position, the company's employees must be able to clearly communicate and quickly respond to a wide range of stakeholders, including customers, architects, contractors and manufacturers. This case study details how Good™ Mobile Messaging helped Webcor employees stay on top of things.
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motorola, case study, motorola good, wireless communications, productivity
    
Motorola
Published By: NetApp     Published Date: Mar 05, 2018
"Get performance rankings for all-flash storage arrays and a comparison of top vendors. Read this report by an independent analyst and learn about: • Top all-flash vendors and how they ranked in raw performance, best value, and performance consistency • Recommendations for entry-level to enterprise-class storage solutions • New storage software capabilities "
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: NetApp APAC     Published Date: Jul 04, 2019
"This report discusses NetApp’s AFF and FAS product lines, ONTAP 9 advanced functionality, NetApp SAN history and NetApp AFF A700s SAN IO performance. Our performance review uses recent benchmark results, ranks the A700s against a list of enterprise flash storage systems and shows where the NetApp AFF A700s falls on Silverton Consulting’s All-Flash Storage ChampionsChart™."
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NetApp APAC
Published By: OC Tanner     Published Date: Nov 09, 2017
Looking to attract, engage, and retain great talent? Groundbreaking research shows what to focus on and where to begin. We call them talent magnets because they are the precise attributes that make your organization attractive to employees. They are: Purpose, Leadership, Opportunity, Success, Appreciation, and Wellbeing. If you improve your culture in all six areas, even marginally, you will see positive business results. The magnets are also interrelated. Improve just one, and you’ll get a boost in all the others. For more information download the O.C. Tanner Institute report.
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company culture, talent magnet, employee retention, employee engagement, organizational leadership, oc tanner
    
OC Tanner
Published By: OC Tanner     Published Date: Nov 09, 2017
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018? For more information on some of the new trends we’re seeing download the O.C. Tanner Institute report.
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growth and advancement, entire employee experience, organizational agility, engaging culture, team leadership, oc tanner
    
OC Tanner
Published By: OnBase by Hyland     Published Date: May 16, 2017
To make informed decisions and serve customers, your employees need the right tools and access to key information, in the right context. But, when business-critical information is scattered across multiple off-the-shelf and custom-coded applications, your workers are less efficient and your customers’ experiences suffer. When it comes to your enterprise application strategy, are you thinking beyond build-versus-buy? Download this Forrester Consulting thought leadership paper to learn how Low-code rapid application development platforms offer a faster, easier alternative that empowers your IT organization, your employees and your customers.
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forrester consulting, hyland, application development platforms, rapid app development platform, it sprawl, it solutions
    
OnBase by Hyland
Published By: Optymyze     Published Date: Feb 05, 2018
The best sales teams have strong leaders who exercise control and use their experience to set a strategic direction, to inspire and coach sales reps individually. But keeping the team on track and focused on winning it’s not always easy. Read this article and find out what are the 5 leadership mistakes that keep sales managers from achieving their goals and how you can fix them.
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sales compensation management, sales compensation, compensation planning, sales force rewards and benefits, sales force productivity, sales operations
    
Optymyze
Published By: Oracle     Published Date: Dec 03, 2012
An overview of the evolution of Oracle's strategic HR function from past present and looking into the future.
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global hr system, strategic hr, human capital management, integrated hr, human resources
    
Oracle
Published By: Oracle     Published Date: Feb 14, 2013
This executive brief outlines how the use of consistent, enterprise-wide talent management programs can help organizations develop effective leadership and return significant business value.
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leadership developmernt, business value, return, talent management program, knowledge management, enterprise applications, human resources
    
Oracle
Published By: Oracle     Published Date: Feb 14, 2013
Being responsible for one-third of a business' success already puts HR in a critical role. This new study conducted by HR.com explores what’s working for organizations today and the biggest gaps to fill.
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talent management, hr leadership, human resources, core business strategy, biggest gaps to fill, strategy, knowledge management, data center
    
Oracle
Published By: Oracle     Published Date: Feb 14, 2013
This executive brief outlines how the use of consistent, enterprise-wide talent management programs can help organizations develop effective leadership and return significant business value.
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leadership development, seven steps to success, business value, coporate leadership talent, hiring strategies
    
Oracle
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