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Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Affirm     Published Date: May 11, 2015
This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchasing power, purchasing decisions, actionable tips, loyal customers, millennial consumers
    
Affirm
Published By: Affirm     Published Date: May 13, 2015
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them. This article will showcase three successful e-commerce companies -- Casper, Tradesy, and Boosted Boards -- and how they are using specific strategies to build loyalty among their Millennial customers. We also offer actionable tips for e-commerce merchants to win over Millennials.
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e-commerce, repeat visits, customer expectations, successful e-commerce, customer loyalty
    
Affirm
Published By: Affirm     Published Date: Sep 16, 2015
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchase decisions, purchasing power, millennial consumers, customer loyalty
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions, enterprise applications
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail, enterprise applications
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions, enterprise applications
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail, enterprise applications
    
Affirm
Published By: Ahead     Published Date: Nov 30, 2018
Over the past seven years, we’ve surveyed more than 30,000 technical professionals around the world to explore the relationships between IT performance, DevOps practices, culture, organizational performance and other elements that affect business outcomes. In the process, we’ve built the deepest and most widely referenced body of DevOps research available. The 2018 State of DevOps Report breaks new ground in our understanding of the DevOps evolutionary journey. We have identified the five distinct stages of DevOps evolution, and the critical practices at each stage that help you achieve success and progress to the next phase of your journey.
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Ahead
Published By: Ahead     Published Date: Aug 27, 2019
Digital Transformation Requires a Commitment to Automation Digital transformation requires a focus on agility, innovation, and the end customer; as well as for infrastructure leaders to strike deeper partnerships with lines of business leaders around business outcomes they care about.
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Ahead
Published By: Aimia     Published Date: May 09, 2014
Learn the 5 ways a CPG can greatly benefit from customer-brand loyalty and see what areas your organization could use improvement in.
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
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gamification, channel loyalty, partner relationships
    
Aimia
Published By: Akamai Technologies     Published Date: Mar 10, 2016
Read this paper to learn how to overcome common challenges seen in web-based application delivery.
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internet, digital manufacturer, akamai technology, best practices, tips, business analytics, collaboration, content delivery
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Research’s recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 10, 2019
Small and midsize businesses (SMBs) need – and want – cybersecurity. However, with limited resources, they often have to look for outsourced solutions. ISPs are well positioned to address SMBs’ security needs with their ongoing IT relationships, established contacts, and billing connections. Security offerings can help providers improve subscriber engagement, drive incremental revenues, and increase service provider affinity. This white paper will explore the following: • SMB exposure on the internet, and unique challenges they face dealing with security threats • How ISPs can help SMBs address their security exposure • The market opportunity for SMB security, and how providers can build a business case
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Akamai Technologies
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