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Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data
    
LeapFrog Interactive
Published By: Cisco     Published Date: Apr 18, 2016
If youíre like most people, the reason youíre looking at OpenStack for a private cloud is because your developers fell in love with public cloud, and you want to give them the same experience, but with better economics, control, and performance of a private cloud. The reality is that instead of looking to replicate the public cloud experience, privately, we often run in to people that want to fiddle with every aspect of the infrastructure and OpenStackģ itself. Companies start off looking for a public cloud experience, but quickly become more interested in the choice of hypervisor, network models and storage architecture -- none of which are even up for discussion in a public cloud. These questions arenít wrong to ask, they just shouldnít matter to you. What should matter is the experience your developers will have in your private cloud, how your apps will run, and how your private cloud will integrate with your existing systems and apps.
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Cisco
Published By: SAS     Published Date: Jun 05, 2017
Analytics is now an expected part of the bottom line. The irony is that as more companies become adept at analytics, it becomes less of a competitive advantage. Enter machine learning. Recent advances have led to increased interest in adopting this technology as part of a larger, more comprehensive analytics strategy. But incorporating modern machine learning techniques into production data infrastructures is not easy.Businesses are now being forced to look deeper into their data to increase efficiency and competitiveness. Read this report to learn more about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated both organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
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SAS
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Donít just put a sponsorís logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audienceís attention. Still need proof social is the way to go? Weíll give you 1,700 reasons. Thatís the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually Ė and struggle to recall any. Itís not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
Published By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Curalate     Published Date: Jul 17, 2014
Download the full case study to learn how Kahlua turned online inspiration into offline action!
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brandsí images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment
    
Campaigner
Published By: Perimeter     Published Date: Jul 17, 2007
Read this interesting comparison about designing an intrusion defense strategy that identifies the value of business processes, and implements appropriate strategies to protect these systems using a layered defense approach is not only a good security practice, but also a regulation in many cases.
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ids, intrusion defense, intrusion prevention, firewall, security, compliance, layered security, ips
    
Perimeter
Published By: Lionbridge     Published Date: Nov 19, 2009
This paper will interest ISV product managers and engineers of educational software products, chief learning officers and chief technology officers of corporate universities, along with information technology personnel at the community and state college level, including developers of custom applications & application services.
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learning management systems, srcom 2004, saas, cms, ldap-based sso, isv product managers, educational software products, custom applications
    
Lionbridge
Published By: SAS     Published Date: Aug 04, 2016
Banks have been using credit scoring models for over five decades, so managing the life cycle of models is nothing new. Most have had some kind of process in place to ensure the models they develop are robust, validated and monitored from a performance perspective and that decision makers have confidence in them. In recent times, however - partly in response to the credit crisis in 2008 - the discipline of model risk management (MRM) has become more formalized and rigorous, driving the need for enterprise-level model information management systems. The regulatory scrutiny being applied to them is intensifying and spreading globally, with US and European regulators leading the charge. For example, whereas regulators were previously more interested in the numbers they were provided, now more regulators want to have a core understanding of the models banks used to generate these numbers.
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best practices, risk management, finance, security, info systems, business analytics, business intelligence, business management
    
SAS
Published By: Symantec Corporation     Published Date: Jun 18, 2014
Cloud computing is rapidly transforming the IT landscape, and the conversation around adopting cloud technology has progressed from ďifĒ to ďwhen.Ē Enterprises are showing strong interest in outsourced (ďpublicĒ) cloud offerings that can help them reduce costs and increase business agility. These cloud services offer enormous economic benefits but they also pose significant potential risks for enterprises that must safeguard corporate information assets while complying with a myriad of industry and government regulations. Read this white paper to find out what Symantec is doing help to bridge the gap to cloud computing!
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals
    
Symantec Corporation
Published By: Juniper Networks     Published Date: Jun 22, 2017
This document is targeted at networking and virtualization architects interested in deploying VMware NSX network virtualization in a multi-hypervisor environment based on the integrated solution from VMware and Juniper. VMwareís Software Defined Data Center (SDDC) vision leverages core data center virtualization technologies to transform data center economics and business agility through automation and non disruptive deployment that embraces and extends existing compute, network and storage infrastructure investments. NSX is the component providing the networking virtualization pillar of this vision. As a platform, NSX provides partners the capability of integrating their solution and build on the top of the existing functionalities. NSX enables an agile overlay infrastructure for public and private cloud environments leveraging Juniperís robust and resilient underlay infrastructure that also helps bridge the physical and virtual worlds using the L2 gateway functionality.
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network security, account security, data management, network security, secure systems, application security, network performance, network diagnostics
    
Juniper Networks
Published By: Tenable     Published Date: Feb 05, 2018
Ready, set, collaborate, automate Ė a mindset change for strengthening security. Industry research suggests there is significant interest in making DevOps more secure. In fact, Gartner reports "by 2021, DevSecOps practices will be embedded in 80% of rapid development teams, up from 15% in 2017." To help you effectively integrate security into your organizationís DevOps practice, Tenable encourages you to read the Gartner report, ď10 Things to Get Right for Successful DevSecOps.Ē Loaded with specific detailed recommendations, the report covers topics including: - Integrating security and compliance testing seamlessly into DevOps processes - Scanning for known vulnerabilities and misconĀgurations in all open-source and third-party components - Scaling infosec into DevOps by using a security champion model
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secure devops, gartner, analyst report, container security
    
Tenable
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