interactions

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Published By: SAS     Published Date: Apr 25, 2017
Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.
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SAS
Published By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
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IBM
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, mobile computing, mobile data systems, mobile workers, smart phones
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
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ibm, emm, enterprise marketing mangement, knowledge, integration, enterprise applications, cross channel profile
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
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analytics, social media, best practices, crm, marketing, business intelligence
    
IBM
Published By: Adobe     Published Date: Aug 02, 2017
Marketers can personalize interactions using information that spans complete anonymity to full authentication, with a middle range in which identified data may be used intermittently. The distinction between anonymous and authenticated hinges on personally identifiable information (PII)—information that can be used alone, in combination, or in context to contact an individual. This information includes unique and partial identifiers such as name, address, phone number, and email address, as well as financial, employment, or other data associated with an individual.
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financial services, financial security, data security, cloud security, network security, business protection, adobe
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe
Published By: CDW     Published Date: Apr 04, 2016
The world is increasingly digital, with interactions and experiences delivered to a variety of users across a range of locations and devices. The modern workplace should follow users wherever they roam, deliver a superior experience, and drive productivity. Hewlett Packard Enterprise helps companies deliver rich digital and mobile experiences to users, including employees, customers, and guests, by extending their capabilities in app development, mobile connectivity, and collaboration.
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productivity, best practices, business intelligence, business management, customer relationship management, customer satisfaction, customer service, workforce management, collaboration, customer experience management, human resources management, management fundamentals, training and development
    
CDW
Published By: CDW     Published Date: Sep 15, 2016
This white paper displays how organizations see big wins after deploying apps to improve interactions.
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CDW
Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, business activity monitoring, customer interaction service, analytical applications, customer experience management, messaging
    
ESV Digital
Published By: DocuSign     Published Date: Mar 23, 2016
This Ombud report examines Insurance industry trends and demonstrates how embracing eSignature streamlines key interactions within the insurance ecosystem.
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DocuSign
Published By: CDW-HPE Servers     Published Date: Apr 07, 2016
The world is increasingly digital, with interactions and experiences delivered to a variety of users across a range of locations and devices. The modern workplace should follow users wherever they roam, deliver a superior experience, and drive productivity. Hewlett Packard Enterprise helps companies deliver rich digital and mobile experiences to users, including employees, customers, and guests, by extending their capabilities in app development, mobile connectivity, and collaboration.
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productivity, best practices, business intelligence, business management, it management, enterprise applications, data management
    
CDW-HPE Servers
Published By: AWS     Published Date: Jul 16, 2018
The Internet of Things (IoT) is composed of sensor-embedded devices and machines that exchange data with each other and the cloud through a secure network. Often referred to as “things” or “edge devices”, these intelligent machines connect to the internet either directly or through an IoT gateway, enabling them to send data to the cloud. Analyzing this data can reveal valuable insights about these objects and the business processes they’re part of, helping enterprises optimize their operations. Devices in IoT deployments can span nearly any industry or use case. Each one is equipped with sensors, processing power, connectivity, and software, enabling asset control and other remote interactions over the internet. Unlike traditional IT assets, these edge devices are resource-constrained (either by bandwidth, storage, or processing power) and are typically found outside of a data center, creating unique security and management considerations.
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AWS
Published By: 8x8 Inc.     Published Date: Feb 24, 2017
Before moving to 8x8, MOBI had a premises-based telephone and contact center system. “We had a lot of points of failure inside of our building. And because our help desk and contact center is so critical we absolutely had to do something about it.” Mobi wanted one system to handle all interactions with their customers, primarily phone calls and instant messaging. According to Mobi, “What stood out about 8x8 was that everything was managed under one roof.” Mobi has been able to achieve this with 8x8’s integrated Virtual Office and Virtual Contact Center solutions.
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8x8, mobi, webinar, contact center, customer interaction
    
8x8 Inc.
Published By: Optimizely     Published Date: Jun 02, 2017
Download this complimentary Forrester report* – Continually Optimize Experiences to Differentiate and Compete for Customers.
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optimizely, optimize experiences, digital channels, customer relations, customer expectations, customer interactions
    
Optimizely
Published By: Epson     Published Date: Jun 22, 2018
Digital display devices of every kind have radically changed the way we interact and work in individual and group settings. Those organizations that consider users’ interactions with technology are more successful in improving productivity and increasing tech usefulness in meeting spaces. The single most common and important component in many meeting rooms today is a display technology.
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Epson
Published By: Red Hat     Published Date: Nov 08, 2017
Accelerated digital transformation places new demands on business. To stay competitive, organizations must quickly adapt their business models and processes. Business process management (BPM), business rules management (BRM), and mobile applications are increasingly important to many business transactions—from customer-facing to business-to-employee (B2E) and business-to-business (B2B) interactions.
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digital transformation, business process management, business rules management, mobile applications, application programming interfaces
    
Red Hat
Published By: Oracle     Published Date: Feb 10, 2016
New online/ecommerce flows and customer interactions make or break today's omni-channel customer experience. The most automated organizations have transformed business processes to understand B2B/B2C customers, channels, and costs. Leading companies (top 30% studied) successfully invest in cloud-based, customer-driven capabilities to support their omni-channel initiatives and strategies.
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oracle, cloud based supply chain, business transformation, it management, wireless, knowledge management, data management
    
Oracle
Published By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising, digital, fragmented data, unification, cloud computing
    
Tealium
Published By: Sitecore     Published Date: Mar 03, 2016
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
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Sitecore
Published By: Sitecore     Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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Sitecore
Published By: Kaseya     Published Date: Aug 27, 2010
Register and attend this webinar and also receive a complimentary copy of Kaseya's Industry Alert entitled, "Top Ten IT Systems Management Pain Points" compiled from our interactions with thousands of customers worldwide.
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kaseya webinar, it systems management, it automation, best practices, enterprise management, business management, business process automation, business process management, enterprise software, system management software
    
Kaseya
Published By: IBM ILOG.     Published Date: Jul 14, 2009
This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!
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ibm, crm, functionality, customer, efficiency, system, flexible, atm, website, automated, organization, optimization, brms, knowledge, competitor, enterprise applications, business management, customer interaction service, customer relationship management, customer service
    
IBM ILOG.
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
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