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Published By: IBM     Published Date: Dec 12, 2006
This white paper will define different vendor approaches to developing business services and the relative cost implications of each approach for the customer. 
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service oriented architecture, soa, customer data integration, cdi, best practices, data integration, service-oriented architecture, customer interaction service
    
IBM
Published By: IBM     Published Date: Dec 12, 2006
This paper gives the reader an overview of the functionality of IBM's WebSphere Customer Center, and explains why IBM is the strategic partner that more Fortune 500 companies select as their strategic platform for Customer Data Integration.
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cdi, customer data integration, data management, data integration, customer service, customer interaction service, websphere, name matching
    
IBM
Published By: IBM     Published Date: May 30, 2008
In the age of Web 2.0, Internet users are rewriting the rules of social interaction, using blogs, forums, and social bookmarking for sharing information and sustaining relationships across borders. This IBM white paper looks at how organizations can achieve tangible business benefits through embracing these technologies.
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ibm, collaboration, ibm ep, ep campaign, ibm, knowledge management
    
IBM
Published By: IBM     Published Date: Mar 04, 2009
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
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ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce
    
IBM
Published By: IBM     Published Date: Jun 15, 2009
Need your business to be flexible and agile? If you depend on the assets of partners & suppliers like us, you'll enjoy this video. It shows how the IBM WebSphere Application Server (WAS) Feature Pack for Web 2.0 uses the combined power of Web 2.0 and SOA to bring all our most important services to the forefront. Giving you immediate insight and interaction with customers partners, supplier, and retailers.
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was, websphere application server, soa, web 2.0, ibm, server, soa, enterprise applications
    
IBM
Published By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
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IBM
Published By: IBM     Published Date: Feb 23, 2012
Built on IBM's market-leading business rules management system and enhanced with capabilities for detecting time-based events, this offering drives more responsive actions to business opportunities or risk conditions, increasing the value of each customer, partner and internal interaction.
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ibm, technology, information technology, it management, data management, data center, analytical applications, business intelligence
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM
Published By: IBM     Published Date: Oct 01, 2012
The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times.
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roi, customer interaction, customer experience, customer service, customer engagement, business analytics, customer interaction service, customer relationship management
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
If you met a valued customer face to face, you'd probably greet the person with a smile and a "hello." You'd want the communication and ongoing discussion to be personal and specific to the individual. Deliver -- Learn to connect with your users.
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ibm, analytics, consumer behavior, consumer interaction, communication, email marketing
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
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ibm, emm, enterprise marketing mangement, knowledge, integration, enterprise applications, cross channel profile
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
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analytics, social media, best practices, crm, marketing, business intelligence
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
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marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
As the primary focus of IT moves from increasing IT productivity through virtualization and cloud computing to enhancing business productivity, the biggest challenge that businesses face in executing corporate strategy is focusing the right people and resources on strategic initiatives. A key element in enhancing business productivity is driving down costs, which can help free up the funds needed to make strategic investments. Businesses also need a means to more effectively orchestrate how IT interacts with business processes and critical application environments. The solution lies in using managed services. Read here to find out more on how companies gained significant and quantifiable benefits from using managed services.
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business value, it productivity, virtualization, cloud computing, enhancing productivity, business productivity, executing corporate strategy, strategic initiatives
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
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ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
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enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
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increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
    
IBM
Published By: IBM     Published Date: Nov 05, 2013
Providing a superior experience for citizens and constituents is not easy, and gone are the days when problematic customer interactions can be smoothed over by empathetic service representatives. In an omni-channel world, the number of citizen touchpoints is not only increasing, but is increasingly automated, and governments will not get many chances to take the steps that are required to make things right. Unlike at any other time in history, the quality of your operations will shine through, in virtually every interaction with the citizen. A Smarter Process approach helps you to reinvent business operations in the era of the citizen.
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government, smarter process approach, agility, business process management, bpm, cities, efficient government, content management system
    
IBM
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