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Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Rackspace     Published Date: Nov 06, 2019
Insights into avoiding migration regret amongst CxO’s: The decision to move business workloads and applications to the cloud impacts all parts of the business and isn’t a decision isolated to the IT team. Our latest research study on the different motives, concerns and experiences of executive peers and business stakeholders when securing buy-in for a strategic IT move found 97% of C-level executives in ANZ suffered from migration regret during their first cloud migration. Packed with telling hindsight, over 200 c-suite executives shared their expectations and experiences during the cloud migration journey. They reveal what they would have done differently - namely enhanced communication and a clear plan of action - and offer practical advice to help others get buy-in internally and secure funding to support a move to the cloud.
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Rackspace
Published By: Engagio     Published Date: Oct 10, 2019
Read the report today! Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor. Read the report to discover: The top 20 global ABM providers and how they measure up How to select the right technology for your ABM needs 5 insights and predictions for ABM by Research in Action
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Engagio
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
The bar for success is rising in higher education.  University leaders and IT administrators are aware of the compelling benefits of digital transformation overall—and artificial intelligence (AI) in particular. AI can amplify human capabilities by using machine learning, or deep learning, to convert the fast-growing and plentiful sources of data about all aspects of a university into actionable insights that drive better decisions. But when planning a transformational strategy, these leaders must prioritize operational continuity. It’s critical to protect the everyday activities of learning, research, and administration that rely on the IT infrastructure to consistently deliver data to its applications.
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Hewlett Packard Enterprise
Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: Cisco EMEA     Published Date: Mar 26, 2019
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment. Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma
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Cisco EMEA
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Oct 11, 2016
The Cisco® 2016 Midyear Cybersecurity Report—which presents research, insights, and perspectives from Cisco Security Research—updates security professionals on the trends covered in our previous security report while also examining developments that may affect the security landscape later this year.
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cybersecurity, attackers, http, ransomeware, malware, hacker detection, internet security, network security appliance
    
Cisco
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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Adobe
Published By: QTS     Published Date: Feb 04, 2016
Download Vormetric’s Annual Data Threat Report, featuring key insights from 451 Research, to learn more about the latest trends in data encryption and data security and how your business can best protect its most vital asset: it’s data.
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vormetric, 451 research, data encryption, data security, threat report, security, data management
    
QTS
Published By: SAS     Published Date: Oct 22, 2015
The Internet of Things (IoT) presents an opportunity to collect real-time information about every physical operation of a business. From the temperature of equipment to the performance of a fleet of wind turbines, IoT sensors can deliver this information in real time. There is tremendous opportunity for those businesses that can convert raw IoT data into business insights, and the key to doing so lies within effective data analytics. To research the current state of IoT analytics, Blue Hill Research conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. By distilling key themes and lessons learned from peer organizations, Blue Hill Research offers our analysis so that business decision makers can ultimately make informed investment decisions about the future of their IoT analytics projects.
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SAS
Published By: Cisco     Published Date: Oct 08, 2015
The Cisco 2015 Annual Security Report, which presents the research, insights, and perspectives provided by Cisco Security Research and other security experts within Cisco, explores the ongoing race between attackers and defenders, and how users are becoming ever-weaker links in the security chain.
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security, cisco, hacking, malware, attackers, security report, enterprise applications, wireless security
    
Cisco
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment, quality of service, content management
    
Adobe
Published By: Cisco     Published Date: Mar 17, 2017
The Cisco 2017 Annual Cybersecurity Report presents research, insights, and perspectives from Cisco Security Research. This research can help your organisation respond effectively to today’s rapidly evolving and sophisticated threats.
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cyber security, threat and vulnerability management, security, attacks, threat detection
    
Cisco
Published By: Oracle     Published Date: Aug 08, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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oracle, global customer experience, cx benchmarking, knowledge management, data management, data center
    
Oracle
Published By: Oracle     Published Date: Aug 09, 2013
This e-book draws on the insights of independent researchers, Oracle Human Capital Management (HCM) product and industry experts, and Oracle HCM customers. It aims to provide both inspiration and practical roadmaps to simplify workforce management, build the best talent, and help HR leadership make a major contribution to their companies’ overall success.
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driving, hcm, oracle, human resources
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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customer experiences, customer service, oracle, rightnow cloud, cloud, crm, enterprise applications
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
This e-book draws on the insights of independent researchers, Oracle Human Capital Management (HCM) product and industry experts, and Oracle HCM customers. It aims to provide both inspiration and practical roadmaps to simplify workforce management, build the best talent, and help HR leadership make a major contribution to their companies’ overall success.
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driving, hcm, oracle, enterprise applications
    
Oracle
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the advantages of e-signatures through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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sales performance, sales, e-signatures, document management, security, mobility
    
Adobe
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