engaging

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Published By: SAP     Published Date: Mar 22, 2016
In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve. One size does not fit all. Engaging consumers and capitalizing on new opportunities depend on the capacity to identify, act on, and deliver high-value experiences and outcomes like joy, confidence, security, and control, all in the span of a moment, exactly where and when a consumer or business need arises. Miss the moment, miss the opportunity.
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digital economy, value creation, sap, consumer engagement
    
SAP
Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub
Published By: The Ariel Group     Published Date: Jan 25, 2017
There was a time when middle managers were seen as fairly expendable. If you needed to cut costs or eliminate layers, managers were the first to get the axe. The realities of today’s environment are changing that, however. Managers are playing a pivotal role, not just in making sure key tasks get done, but in engaging employees to be more vested in the organization and motivated to contribute their best. As we keep asking people to “do more with less,” step up to new challenges, and embrace new organizational directions, managers are the ones who have the greatest opportunity to influence the actions on the front lines. They are also critical for helping organizations keep and grow top talent, a particular concern as employee disengagement and turnover rates are costing companies billions of dollars annually.
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The Ariel Group
Published By: HotSchedules     Published Date: Apr 25, 2018
Food safety should always be top-of-mind. Even one foodborne illness could put your restaurant out of business. The safety and well-being of your customers are at stake when your team isn’t following proper food safety protocol. This is where employee training becomes essential: your business needs a culture that values food safety. Typically though, food safety training hardly comes off as an exciting topic. But with today’s technology training can be engaging, entertaining, and memorable. This ebook will show you how to breathe new life into your food safety training with seven lessons on making training more impactful.
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HotSchedules
Published By: HotSchedules     Published Date: Apr 25, 2018
It’s no secret the restaurant industry is highly populated by teenagers. So what are the best tactics to engage your Gen Z employees while keeping your restaurant compliant with today’s labor laws? Research has found Gen Z to be very different than their older millennial brothers and sisters, meaning operators need to find a whole new approach to engage them. In this guide we’ll highlight the engagement and compliance challenges restaurants face with this group of workers. And then we’ll walk you through best practices we’ve seen work using mobile scheduling apps and digital communication tools.
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HotSchedules
Published By: Kronos     Published Date: Jul 26, 2017
Employees and managers face challenges and pressures each day that make work unnecessarily complex and unproductive. This complexity can stand in the way of achieving business goals and prevent employees from delivering the value they want to bring to the workplace. This Coleman Parkes and Workforce Institute at Kronos report highlights key findings and discusses the roles leadership, technology, and talent management play in optimizing workforce engagement for sustained competitive advantage. Learn about the challenges, opportunities, and costs of employee engagement — or lack thereof — in organizations today, and how small changes can go a long way toward engaging employees and ultimately drive business success.
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efficiency, employee engagement, leadership, talent management, workforce
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
It’s time to think more strategically about your entire workforce. Learn the benefits of a unified approach to HCM and workforce management. In today’s competitive and rapidly changing business environment, sustained success requires a total HCM strategy that focuses on managing, engaging, and retaining your entire workforce — both hourly and salaried employees alike. It also requires a single, unified technology platform that enables managers to successfully execute on that holistic strategy for improved operational efficiency, higher employee engagement, and better business outcomes.
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workforce, unified technology, operational efficiency, employee engagement, better business outcomes
    
Kronos
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: FICO EMEA     Published Date: Aug 30, 2019
Telecommunications companies lost more than $29 billion to consumer fraud in 2017 globally (1.27% of their revenues). The largest and most advanced communications service providers (CSPs) have sophisticated fraud detection systems and processes in place, but those organizations are now questioning their fraud readiness. Are they doing enough? Fraudsters may be individuals or increasingly sophisticated criminal networks. They constantly develop new methods and target new lines of business Read this interview where Anat Hoida, Head of the FICO’s Telecom Practice in Europe, Middle East, and Africa, discusses the impacts of the evolving spectrum of fraud risks on the growth and competitiveness of CSPs globally.
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telecom subscription fraud, prevent fraud, fight fraud using analytics
    
FICO EMEA
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: Achievers     Published Date: Aug 16, 2019
Digital technology has changed the way each one of us works, plays and lives. As a result, today’s employees face a workplace like no others before them. Discover the unique challenges today’s multigenerational, digital employees face and learn the six axioms for ensuring the success of your team in this free white paper. This report will delve into the unique challenges today’s multigenerational digital employees face and outline six key axioms leaders must demonstrate to ensure the success of their employees and companies.
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Achievers
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
    
SDL Web Content Management Solutions
Published By: Gleanster Research     Published Date: Aug 30, 2013
Delivering a more personalized and engaging customer experience across digital channels is a critical concern for Top Performing organizations. Why? Because Top Performers are 7 times more likely than Everyone Else to recognize the online customer experience as a top three source of competitive advantage.
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Gleanster Research
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers. Download The State of Engagement to explore how: Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands Marketers and their organizations are engaging their consumers, employees, and partners Marketers can address the gaps between their activities and consumer perception
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
more conversational. Download our new Definitive Guide to Engaging Email, a jam
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Marketo
Published By: Success Factors     Published Date: Feb 06, 2014
Effective onboarding is the key to getting new employees up and running both quickly and smoothly. Organizations able to ramp up new employee role clarity and confidence during onboarding by specifically identifying answers to the who, what, when, and where for getting things done enjoy higher new employee performance, higher job attitudes such as satisfaction and commitment, and decreased turnover. The use of technology to accomplish these twin goals of clarity and confidence is critical in today’s competitive landscape.
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recruiting, human resources, talent management, recruiting strategies, social media, social media recruiting, engaging talent employee performance, performance reviews
    
Success Factors
Published By: salesforce.com     Published Date: May 30, 2013
At their most basic level, CRM CEC applications handle a wide range of tasks, including engaging customers and prospects across multiple channels, and handling trouble ticketing, order management, case management, advisory services, problem diagnostics and resolution, account management, and returns management.
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salesforce, crm, service cloud, cec, customer engagement, engagement center, engaging customers
    
salesforce.com
Published By: Clarabridge     Published Date: Dec 03, 2013
This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step “road map” that guides organizations through the process of implementing a social media program.
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clarabridge, digital communications, digital revolution, product information, using social media, customer behaviors, social media program, interacting with customers
    
Clarabridge
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: Movable Ink     Published Date: May 05, 2014
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
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agile, email, dynamic content, live content in email, crm, real time, marketing, innovative
    
Movable Ink
Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
    
Wyng
Published By: Magento     Published Date: Nov 15, 2017
To compete for your customer’s loyalty and share of wallet, you need to deliver an optimized experience. But to truly grow your business you need to examine your competitive strategy. Here are four steps to delivering value to customers, beating your competition and winning market share: 1. Create Engaging Customer Experiences 2. Scale for Growth 3. Boost Efficiency 4. Empower Innovation
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Magento
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
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AWS - ROI DNA
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
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