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Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics
Published By: Seismic     Published Date: May 24, 2019
There's no doubt that intelligence-driven marketing is on the rise. According to Forbes, reliance on marketing analytics to make business decisions has increased from 30% to 42% of the time over the past five years. But as marketing analytics become more prevalent, how do organizations know what matters most, and more importantly, what’s going to show Marketing’s contribution to revenue? In this on-demand webinar, MarketingProfs, Seismic and marketing analytics expert Christopher S. Penn explore the analytics trends that marketers should care about most in the year ahead. You’ll learn: ? The top 5 marketing analytics trends by projected search interest ? How to build the foundation of your 2019 metrics ? How to prepare for massive changes coming to marketing analytics (including AI)
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Seismic
Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion, qualified leads, dynamic content, identifying qualified opportunities
    
Eloqua
Published By: KPMG     Published Date: Jun 06, 2019
Companies that use digital technologies to drive agility and responsiveness, and enhance the customer experience achieve higher revenue growth than their competitors. Find out how. Read this briefing to discover: • how digital leaders are different from the average organisation • key characteristics of digital leaders • how the CIO can become the agent for digital change.
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KPMG
Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
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silverpop, drive renewal, cross-promote, url, landing pages
    
Silverpop
Published By: Cornerstone OnDemand     Published Date: Jan 03, 2018
90% of employees think annual reviews aren’t accurate, so how can managers flip the script and deliver more meaningful, growth-focused performance evaluations? Download “Reap What You Sow: How Fostering a Culture of Ongoing Performance Reviews Drives Growth” to learn why making performance management a continuous process, not a yearly or semi-yearly one, leads to more revenue and a more powerful workforce. This guide will show you: • Why you should make performance reviews ongoing • How to align employee goals with the organization’s vision • The positive impact training has on the bottom line Check out the guide today and learn additional best practices for creating a performance management culture! Let me know if you have any questions.
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Cornerstone OnDemand
Published By: ServiceSource     Published Date: Nov 01, 2013
How strong is your renewal program? Are you able to predict and analyze your performance correctly? ServiceSource® believes that the real yardstick of renewal performance lies in a comprehensive set of key performance indicators (KPIs) that can tell a much broader story. Over the last 13 years and over 145 engagements, we’ve identified these twelve critical factors for successfully measuring and growing your renewal revenue. This whitepaper provides a detailed overview of those KPIs.
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reducing customer churn, servicesource, maximize revenue, essential kpis, renewal opportunity, renewal results, sales process, performance drivers, trends and information, buying behaviors, key performance indicators, revenue performance, drive exceptional results, application performance management, business metrics, data integration, productivity, cloud computing, data center design and management
    
ServiceSource
Published By: ServiceSource     Published Date: Nov 01, 2013
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world. These best practices will give you insight into three key areas: • Data management & renewal opportunity generation • Sales strategy & execution • Continuing the renewal cycle We hope you enjoy this book!
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reducing customer churn, servicesource, recurring revenue, higher profit margins, drive innovation, drive performance, saas companies, competitive markets, less loyal customers, the cloud, profitable revenue stream, unique business process, technology platform, deliver real-time, fact-based plan, renewal ready data, accelerate analytics, channel partners, science of renewals, application performance management
    
ServiceSource
Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content
    
Marketo
Published By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
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Adobe
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: AWS     Published Date: Aug 01, 2018
Learn more about the AWS Partner Webinar Series at - https://amzn.to/2ILG0R7. Join our webinar to hear how Lyft and other data-driven organizations benefit from uncovering hidden insights in real time with AI solutions from Amazon Web Services (AWS) and Anodot. Learn how to prevent events that can impact your revenue and brand integrity with a solution that detects anomalies quickly, allowing you to address issues in a timely manner to help ensure a consistently high-quality experience for your customers.
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AWS
Published By: Genesys     Published Date: Jul 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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Genesys
Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Business leaders today face the challenge of moving their enterprises to the next level, that of digital business transformation and revolution — coupling digital technologies with organizational, operationaland business model innovation to create new ways of operating and growing the business. The "4th Industrial Revolution" enables enterprises to drive changes in their business models and ecosystems, leveraging digital competences and facilitating accelerated revenue and profit growth going forward.
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industrial, business leaders, enterprises, digital technologies, organizational, dassault, revenue, profit
    
Dassault Systèmes
Published By: Adobe     Published Date: Nov 10, 2017
Chart your course to higher revenue with ABM. Fierce competition, complex B2B sales cycles, and limited budgets force you to make the most of every marketing dollar. Learn how to get started with account-based marketing (ABM), so you can drive pipeline, conversions, and revenue.
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Adobe
Published By: Red Hat     Published Date: Jun 26, 2019
Everything changes. We are in a period of significant shifts in companies—even entire industries—demonstrated in rankings, like the Fortune Global 500. For the last century, these periods of volatility have been driven by a combination of technological change and capital expansion.1 There is obvious competition between direct, traditional market segments, but digital disruption also opens up the ability to compete and gain revenue in new areas. For example, a movie streaming service like Netflix also launches a community around the software it created to run its services, or an online retailer like Amazon also innovates with public cloud management. Innovation requires more than a slick customer user interface (UI). There has to be a foundation of technology, processes, and culture that allow an organization to be flexible, to build on its existing knowledge, and to incorporate new ideas. At a strategic level, today’s software is expected to deliver on a multitude of new and different
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Red Hat
Published By: Uberall     Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services. We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business. Read on to learn more!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall
Published By: F5 Networks Inc     Published Date: Jan 31, 2017
Organizations in every industry rely on applications to drive customer engagement, employee productivity and revenue. Deployed between users and the applications are a wide variety of “application services” designed to enhance security, improve performance and ensure reliability. F5 set out to evaluate the state of these services by asking IT professionals about their current and planned use of application services. Read the report to learn which strategic initiatives are driving application deployments including the most important trend for the next 2-5 years.
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application delivery, app services, cloud, devops, automation, networking, enterprise applications
    
F5 Networks Inc
Published By: Silverpop     Published Date: Jun 15, 2012
Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.
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silverpop, marketing, forrester, marketing automation, marketing campaigns
    
Silverpop
Published By: PitneyBowes     Published Date: Sep 29, 2010
Production print and mail organizations now have more ways to cut costs, drive revenue and connect with customers.
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pitney bowes, digital color print, production print, mail, government, non profit, business intelligence, business management, content delivery, information management
    
PitneyBowes
Published By: Teradata     Published Date: Apr 30, 2014
Knowledge is power. And for marketers, there is no greater knowledge than understanding your customers. What would you do if you knew you always had the right data to gain insight on your customers and your related marketing efforts? Get your data working for you – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
Published By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization
    
Adobe
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