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Published By: Adobe     Published Date: Jun 26, 2019
Customers expect to have the same experience with a store no matter where they are shopping – in a brick and mortar location, on the store’s website via laptop or on the store’s app via mobile device. Combining online and offline data helps retailers stay informed about their customers so they can drive customer loyalty and increase revenue.
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Adobe
Published By: 8x8 Inc.     Published Date: Aug 15, 2017
This paper outlines the difficult challenges faced by all businesses in creating exceptional customer experiences. And discusses the value of a contact center that supports all channels, disaster recovery and data analytics. Contact Centers today must manage cultural change throughout the organization to truly meet customers’ expectations. Read on to learn best practices for taking the lead in creating customer journeys that engender loyalty, delivers satisfaction, and drives revenues.
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contact center, modern customer, customer engagement, customer experience, data analytics, disaster recovery
    
8x8 Inc.
Published By: Clari     Published Date: Mar 24, 2017
The key to successful sales forecasting starts with pipeline measurement — consistent tracking in each stage of the sales cycle will bring consistent results. Careful focus on ?ve areas will strengthen the sales forecast process to drive better capacity planning, smoother operations, and most importantly, more revenue! The five metrics for every sales leader: Accuracy Variance Pipeline Coverage & Mix Compliance & Commitments Linearity Download now to learn more!
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sales forecasting, sales execution, clari, sales, sales operations, pipeline inspection, opportunity management, opportunity
    
Clari
Published By: Anaplan     Published Date: Nov 27, 2017
"A recent CSO Insights’ study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. Download this white paper to find: • The disconnect between sales behavior and incentive compensation structure • A recommended approach you can take to optimize your compensation plan • Three key steps to better predict and control sales revenue *CSO Insights 7th Annual Incentive Compensation and Performance Management (ICPM) study"
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Anaplan
Published By: Monetate     Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies: • Recognize visitors and customers across devices to deliver connected experiences. • Optimize bookings funnels to raise bookings conversion rates and revenues. • Segment customers to deliver truly customized content. • Decrease the customers time to purchase by serving the right trip, excursion or reservation.
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Monetate
Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: F5 Networks Inc     Published Date: Feb 18, 2015
Organizations in every industry rely on applications to drive customer engagement, employee productivity and revenue. Deployed between users and the applications are a wide variety of “application services” designed to enhance security, improve performance and ensure reliability. F5 set out to evaluate the state of these services by asking IT professionals about their current and planned use of application services. Read the report to learn which strategic initiatives are driving application deployments including the most important trend for the next 2-5 years.
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application services, customer engagement, employee productivity, application deployment, it management, knowledge management, enterprise applications, data management
    
F5 Networks Inc
Published By: MuleSoft     Published Date: Nov 27, 2018
The market for financial services is changing fast. To evolve, banks are transforming their organizations into digital ecosystems using APIs. APIs have emerged as critical enablers to help financial services firms meet new consumer expectations. Through collaboration with fintechs, banks will use APIs to add new functionality from business partners and deliver internally-developed service offers to partner value chain and ecosystems. Read this whitepaper to learn more about the role of APIs and how this new ecosystem will allow banks to: Drive horizontal and vertical integration Foster a culture of collaboration Create new revenue streams and get solutions to market faster Deliver innovation and functionality to the business
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MuleSoft
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: NCM Fathom     Published Date: Feb 23, 2010
The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.
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ncm, fathom, revenue, branding, advertising, ad management, digital cinema network
    
NCM Fathom
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion
Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy
    
Marketo
Published By: XO Communications     Published Date: Apr 13, 2015
When voice moves into the cloud, enterprise communications rapidly becomes a strategic function that drives revenue. A reliable, business-grade solution that integrates Voice over IP with hosted Unified Communications can help you lower total cost of ownership,enable self-management,improve productivity,streamline business continuity and free up IT resources to focus on more important requirements. Read how Hosted PBX with Unified Communications can help your enterprise integrate complex voice and IT environments, centralize voice applications, and take advantage of the productivity and cost savings of hosted communications.
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XO Communications
Published By: Oracle_Hospitality Hotels     Published Date: Mar 07, 2016
This short video showcases Oracle OPERA Cloud Services, our next generation hotel management solution. Cloud-based and mobile-enabled, Oracle OPERA Cloud enables personalized guest experiences, enhances staff productivity and improves operational efficiency. Oracle OPERA Cloud will drive revenue growth at hotels while lowering IT complexity and costs.
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oracle, opera cloud, hotel management, opera cloud services, personalized guest experience, networking, it management, wireless, enterprise applications, data management
    
Oracle_Hospitality Hotels
Published By: 8x8 Inc.     Published Date: Feb 17, 2017
This Frost & Sullivan paper will outline the difficult challenges faced by all businesses—in a variety of industries and sizes—in creating an exceptional customer experience; discuss the value of a contact center that also supports all channels of choice, disaster recovery, data analytics, and leveraging back-office workers; stress the need for cultural change throughout the organization to truly meet today’s customers’ expectations; and offer best practices recommendations for taking the lead in creating a customer journey that engenders loyalty, delivers total satisfaction, and drives revenues.
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frost & sullivan, contact center, customer engagement, cloud, culture gap, scalability, omnichannel, digital tranformation, customer experience
    
8x8 Inc.
Published By: Bizible     Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: Cornerstone OnDemand     Published Date: Jan 25, 2011
All signs are pointing to a turnaround for the global economy, but there may still be murky waters ahead. To optimize your talent strategy, learn how organizations with forward-thinking approaches to talent management develop and retain employees and drive revenue in new ways.
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cornerstone ondemand, talent management, learning management, human resources, compensation, onboarding, performance, benefits, business issues and trends, global hr management, human resources management, management fundamentals, training and development
    
Cornerstone OnDemand
Published By: GoToMeeting     Published Date: Oct 08, 2013
The traditional drivers of growth are no longer enough. That's why top-performing companies are working with their own customers to find new ways to grow. Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain. This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth.
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horizontal value creation, the summit group, co-innovation, innovation, co-innovation, strategy, growth, collaboration
    
GoToMeeting
Published By: SAS     Published Date: Jun 05, 2017
"As more products and machines become connected, and analytical capabilities grow, new applications for the Internet of Things (IoT) will emerge. So too will manufacturers change how they make business decisions. This IndustryWeek Special Research Report gauges the current and planned usage of IoT technology and analytics by US manufacturers. It also explores how manufacturers can develop a specific IoT strategy and apply analytics more widely across their organizations to drive revenue, cut costs and innovate. "
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SAS
Published By: Jive Software     Published Date: Feb 04, 2013
Discover the power of the Social Intranet and how businesses today can work smarter, not harder. Learn how to increase work productivity and drive revenue through enterprise collaboration and communication.
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social intranet, enterprise collaboration, enterprise communication, enterprise social, application integration, best practices, business intelligence, enterprise software, collaboration, collaborative commerce, contact management, content delivery, content integration, content management system, corporate portals, customer experience management, document management, information management, intranets, records management
    
Jive Software
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure
Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion, qualified leads, dynamic content, identifying qualified opportunities
    
Eloqua
Published By: VMware AirWatch     Published Date: May 18, 2016
Organizations that invest in proprietary applications and data for competitive advantage in their industries only succeed by making those investments available to employees, customers, and partners that drive revenue and opportunity. Securing those investments requires a fresh perspective as the types of devices accessing the cloud datacenter are changing rapidly and new workloads, such as VDI desktops, are appearing more regularly alongside server workloads. These changes alter the potential attacks and potential threats to datacenters whose security primarily stands firm at the perimeter, however, within the data center the security is weak.
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data management, business practices, data center. data application, enterprise applications, security, best practices, business intelligence, business management
    
VMware AirWatch
Published By: Arkadin     Published Date: Sep 11, 2013
The legal industry, like almost all others, is faced with doing more with fewer resources. This whitepaper provides valuable information on how remote collaboration solutions such as audio, video, and web conferencing can help lower costs, increase productivity, and drive incremental revenue.
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legal, legal solutions, legal communications, legal collaboration, legal conferencing, legal issues, compliance laws, law, legal services, remote collaboration, remote conferencing, remote communications, arkadin, remote depositions, litigation, cost effectiveness, legal market place, web and audio conferencing, web conference, audio conference
    
Arkadin
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