data insights

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Published By: Group M_IBM Q418     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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Group M_IBM Q418
Published By: TrendKite     Published Date: Apr 25, 2018
In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?
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communications, trendkite, public relations
    
TrendKite
Published By: TIBCO Software     Published Date: Feb 14, 2019
Tips and best practices for data analytics executives Organizations today understand the value to be derived from arguably their greatest asset—data. When successfully aggregated and analyzed, data can unlock valuable insights, solve problems, improve products and services, and help companies gain a competitive edge. However, analytics executives face significant challenges in collecting, validating and analyzing data to deliver the right analytic insight to the right person at the right time. This e-book is designed to help. First, we'll explore the growing expectations for data analytics and the rise of the analytics executive. Then we'll explore a range of specific challenges those executives face, including those around data blending, analytics, and the organization itself, and offer best practices and strategies for meeting them.
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TIBCO Software
Published By: TIBCO Software     Published Date: Feb 14, 2019
With the new TIBCO Spotfire® A(X) Experience, we are revolutionizing analytics and business intelligence. This new platform accelerates the personal and enterprise analytics experience so you can get from data to insights in the fastest possible way. With the fusion of technology enablers like machine learning, artificial intelligence, and natural language search, the Spotfire® X platform redefines what’s possible for analytics and business intelligence, simplifying for everyone how data and insights are generated, consumed, and acted on. Download this whitepaper to learn more, then check out the new Spotfire analytics. It’s unlike anything you have ever seen. Simple, yet powerful, it changes everything.
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TIBCO Software
Published By: TIBCO Software     Published Date: Feb 14, 2019
Tips and best practices for data analytics executives Organizations today understand the value to be derived from arguably their greatest asset—data. When successfully aggregated and analyzed, data can unlock valuable insights, solve problems, improve products and services, and help companies gain a competitive edge. However, analytics executives face significant challenges in collecting, validating and analyzing data to deliver the right analytic insight to the right person at the right time. This e-book is designed to help. First, we'll explore the growing expectations for data analytics and the rise of the analytics executive. Then we'll explore a range of specific challenges those executives face, including those around data blending, analytics, and the organization itself, and offer best practices and strategies for meeting them. We'll also provide a short overview of TIBCO Statistica, an easy-to-use predictive analytics software solution designed to turn big data into your bigg
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TIBCO Software
Published By: Group M_IBM Q119     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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Group M_IBM Q119
Published By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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Claravine
Published By: Domino Data Lab     Published Date: May 23, 2019
Lessons from the field on managing data science projects and portfolios The ability to manage, scale, and accelerate an entire data science discipline increasingly separates successful organizations from those falling victim to hype and disillusionment. Data science managers have the most important and least understood job of the 21st century. This paper demystifies and elevates the current state of data science management. It identifies best practices to address common struggles around stakeholder alignment, the pace of model delivery, and the measurement of impact. There are seven chapters and 25 pages of insights based on 4+ years of working with leaders in data science such as Allstate, Bayer, and Moody’s Analytics: Chapters: Introduction: Where we are today and where we came from Goals: What are the measures of a high-performing data science organization? Challenges: The symptoms leading to the dark art myth of data science Diagnosis: The true root-causes behind the dark art m
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Domino Data Lab
Published By: IBM     Published Date: Jun 25, 2018
Vast resources of data are increasingly available, but the sheer volume can overwhelm human capability. By implementing the cognitive system of IBM Watson Discovery into their infrastructure, businesses can extract deeper and more accurate insights by efficiently identifying, collecting and curating structured and unstructured data. Watson Discovery, also capable of creating content collections and custom cognitive applications, can transform organizational processes to extend proprietary content and expert knowledge faster and at greater scales. Read more to learn how Watson Discovery can keep your organization evolving ahead of the competition. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Sage People     Published Date: May 18, 2018
In some kinds of more traditional businesses the finance department tends to swallow as much data as is thrown at it but only outputs small, measured and curated amounts of insights periodically: “Here’s revenue vs target in the last quarter”. These are undoubtedly essential for proper business management, But periodic reports also mean it can be too late for the business to respond. It’s like driving by looking only in the rear-view mirror. Looking at what’s behind isn’t going to let you spot a sudden bend in the road! Essentially, the highly competitive and evolved business environment of today requires businesses to have proactive, indicative business metrics. Combined with more traditional metrics, these mean businesses have invaluable and complete insight in order to evaluate performance. Proactive, indicative business metrics are found across most successful businesses–and especially amongst C-suite employees. These people know that the benefits are proven. Analytics-driven execu
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Sage People
Published By: MarkLogic     Published Date: Nov 07, 2017
Your high-stakes data projects don’t have to end – as analysts predict – in failure. Don’t just rely on legacy technology and outdated thinking - the key is to start your next data project armed with the right technology and mindset to succeed. This paper will give you insights and guidelines to help you learn how to leverage all of your data to reach your data integration objectives with less time and expense than you might imagine. Change is good, and in this paper we’ll give you real-world examples of organizations that embraced change and found success.
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MarkLogic
Published By: Oracle     Published Date: Jun 04, 2019
In our recent report, we look into the reasons why HR feel less than confident in their ability to manage the volume of data securely and ethically. From extracting the right type of insights to improving employee productivity and engagement to managing the skills pipeline. We look forwards to how HR can improve their systems by using automated technologies such as artificial intelligence and machine learning. Read the survey today to see how your organisation compares to your peers.
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Oracle
Published By: Oracle     Published Date: Jun 04, 2019
This survey report shows that while finance departments take responsibility for ensuring there are data-management strategies in place that include securing their organisation’s data, they struggle to manage the huge volumes of data and gain valuable insights from it. This affects both their confidence in the security of the data and their ability to manage it ethically. The number one priority of finance leaders is to enforce technologies that enable insights instantly, any place, anytime, to enable better forecasting. Read report
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Oracle
Published By: Oracle     Published Date: Jun 04, 2019
How confident are you and your peers about the data and security practices you’re working with? We asked 5,000 executives globally, across 24 markets and have some interesting results to share. For example, up to half of IT leaders consider their data is manageable but struggle to gain meaningful insights from it. Yet, while AI and autonomous technology could help relieve this situation, they aren’t high on the priority list. Read our report to find out more about executives’ views about data in connection with security, ethics, and visualisation. Read the report
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Oracle
Published By: Oracle     Published Date: Jun 04, 2019
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation. Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data. Read the findings
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Oracle
Published By: Mimecast ABM Q4     Published Date: Nov 22, 2017
Mimecast Cloud Archive has long set the industry standard for enterprise information archiving, helping to keep corporate knowledge available, protecting and preserving it while simplifying management and administration. By aggregating data across multiple platforms, organizations gain long-term business insights and create a secure, digital corporate memory while at the same time reducing costs and risks for legal and compliance teams. IT teams can reduce administrative overhead with streamlined management and simplified data recovery. Anytime, anywhere access to archive data improves employee productivity and efficient workflow efficiency. Customers can rest assured that their data is always-available, always-replicated and always-safe.
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datenarchivierung, verantwortlich, eigentlich, organisation, it-mitarbeitern, wissensarbeiter, fuhrungsebene
    
Mimecast ABM Q4
Published By: SAS     Published Date: Apr 16, 2015
Big data has made quite an impression on organizations embarking on data journeys, hoping to glean valuable insights ranging from process optimization to customer-facing improvements. This research paper explores proven best practices that can help organizations overcome obstacles to deliver on big data potential.
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SAS
Published By: SAS     Published Date: May 24, 2018
Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know it’s not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone – from executives and analysts to frontline staff – must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required
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SAS
Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS
Published By: MicroStrategy     Published Date: Jan 23, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: MicroStrategy     Published Date: Apr 11, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: MicroStrategy     Published Date: Jun 11, 2019
The use of analytics has exploded across business, and the value it already has delivered has heightened executives' expectations. Now data can be processed in real time to meet a constantly widening range of analytic needs. How your organization utilizes them in the next decade will be essential to your success. These developments come at an opportune time. Organizations are being over-whelmed by the rivers of data generated by applications and systems on-premises or flowing in via the cloud. At the same time, the cost of computational power has declined dramatically, making it practical to apply analytics to and generate information on just about anything. But no advance comes without challenges. While the widespread availability of analytics has created seemingly valuable insights, executives and managers are finding that those insights are not easily linked to steps that will improve business outcomes or optimize actions. Furthermore, analytics are not always easy for line of b
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MicroStrategy
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
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