customer engagement

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Published By: Epsilon     Published Date: Oct 19, 2012
Retailers constantly search for ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Read on to learn how digital receipts are creating engagement.
Tags : 
digital marketing, epsilon, digital receipts, interactions, customer experience, customer engagement
    
Epsilon
Published By: IBM     Published Date: Oct 03, 2012
Discover the total economic impact and potential ROI that can be realized by deploying IBM Exceptional Web Experience solutions
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web experience, roi, user experience, multichannel experiences, customer engagement, social business, ibm
    
IBM
Published By: IBM     Published Date: Oct 01, 2012
The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times.
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roi, customer interaction, customer experience, customer service, customer engagement, business analytics, customer interaction service, customer relationship management
    
IBM
Published By: Maximizer     Published Date: Sep 19, 2012
Download a complimentary copy of the "Time for a CRM tune-up?" e-book, which includes interactive checklists to help you identify opportunities and areas of improvement in your CRM.
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crm, crm software, crm solution, customer relationship management, sfa, sales force automation, business software, business management software
    
Maximizer
Published By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
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customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation
    
Epsilon
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar
    
FunMobility
Published By: Kenshoo     Published Date: Aug 07, 2012
TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.
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kenshoo social, ticketsnow, case study, paid search, social media, customer engagement
    
Kenshoo
Published By: TriNet     Published Date: Aug 02, 2012
The use of social media has exploded in the last several years.
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social media, employee engagement, recruiting, facebook, linkedin, customer engagement, human resources
    
TriNet
Published By: TriNet     Published Date: Aug 02, 2012
The use of social media has exploded in the last several years.
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social media, employee engagement, recruiting, facebook, linkedin, customer engagement, human resources
    
TriNet
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
    
Limelight Networks
Published By: Limelight     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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limelight, networks, content marketing, content, marketing, best practices, marketing strategies, marketing solutions
    
Limelight
Published By: OpenText     Published Date: May 23, 2012
Download this report and discover: . Positive impact of mobile web content optimization on customer engagement . Key success factors for building mobile websites that delight customers while contributing to top-line revenue results
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mobile marketing, web content optimization, metric-driven mobile marketing, pinch-zooming, mobile user engagement, mobile user experience
    
OpenText
Published By: OpenText     Published Date: Mar 22, 2012
This Aberdeen Analyst Insight highlights the value and strategic deployment methods of multi-channel customer engagement programs (i.e. marketing) that use digital channels.
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digital marketing, marketing, multi-channel marketing, online marketing
    
OpenText
Published By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
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marketing, marketing message, markeing tools, engagement, customer engagement
    
Bronto
Published By: Janrain, Inc.     Published Date: Feb 28, 2012
Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
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social login, social sharing, game mechanics, gamification, social media, social tools, social networks, facebook
    
Janrain, Inc.
Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
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ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research
    
IBM Unica
Published By: Bronto     Published Date: Jan 04, 2012
eCampus.com leverages Bronto's deliverability monitoring service to improve engagement and drive revenue. Read this white paper to learn how.
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bronto, marketing, ecampus.com, deliverability monitoring, customer engagement
    
Bronto
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
    
iKnowtion
Published By: Sixth Sense Media     Published Date: Nov 08, 2011
Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
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marketing, sixth sense, engagement, sms, customer loyalty, conversion
    
Sixth Sense Media
Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Tags : 
bronto, marketing, email marketing, customer engagement, strategies
    
Bronto
Published By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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silverpop, social media, smart phones, marketing, customer engagement
    
Silverpop
Published By: IBM Cloud Business     Published Date: Jul 12, 2011
Get no nonsense, practical guidance on how to succeed as a cloud provider in the marketplace. Focusing on reality and not hype, this whitepaper addresses how to best evaluate cloud services/offerings, implement operations and approach customer engagement.
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ibm, cloud business, providers, service, service providers, strategy, ecosystem, business services
    
IBM Cloud Business
Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn some of the key ingredients in building excitement around product marketing.
Tags : 
kaon interactive, marketing technologies, new generation, product marketing, interactivity, customer engagement
    
Kaon
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy
    
Facebook
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