customer engagement

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Published By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content
    
Brightcove
Published By: Sitecore     Published Date: Sep 15, 2014
Get the PDF to learn how Sitecore is innovating our products to help world-class marketers know every customer and shape every customer experience. Discover why it’s never been simpler.
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platform, customer, experience, simpler, marketers, world-class, requirements, consistent
    
Sitecore
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: KANA®, A Verint® Company     Published Date: Aug 27, 2014
In many ways, simplicity is the key to success. By simplifying customer service processes for customers and employees, these engagements can focus on solving problems and building lasting relationships.
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customer service, customer engagement, desktop complexity, best practices, business intelligence, business management, customer relationship management, customer satisfaction
    
KANA®, A Verint® Company
Published By: Success Factors     Published Date: Aug 19, 2014
Engaged employees perform better, stay longer, keep customers happier, and boost company revenue. That’s why it’s critical to embed employee engagement deeply into your culture. What practical steps can you take in this direction? Start with expert advice from leading, respected sources. Download these engagement resources for real-world guidance on: How to measure engagement in your organization—and use the results
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers, human resources
    
Success Factors
Published By: Cisco     Published Date: Aug 18, 2014
Do communications really lead to a competitive advantage? Can a best-in-class unified communications platform lead to increased workforce and customer engagement? Get details in the “Unlocking the Full Potential of Collaboration with Cisco Unified Communications Manager Release 9” white paper.
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research, customer engagement, communications, migrate, collaboration, new world, work, cloud
    
Cisco
Published By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program
    
Bronto
Published By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
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ibm, mobile, engage, strategy, brand loyalty
    
IBM
Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
The increasing popularity of self-service for today’s always on, always connected consumer, is both breathing new life into and making new demands of the contact center and customer facing staff. Learn how with our agent desktop, KANA customers are reaping rewards that not only benefit their customers but in turn, benefit their staff and business and allow them to simplify the Service engagement.
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customer service, engagement, self-service, consumer, staff, customer, rewards, benefit
    
KANA®, A Verint® Company
Published By: IBM     Published Date: Aug 06, 2014
Though the global economy is still shaking off the effects of the past and current financial crises, banks in both the emerging and developed economies have an opportunity to manage enormous capital growth and wealth creation. To regain customer confidence and earn their slice of the increasingly competitive market, banks must transform themselves by jettisoning old, product oriented operating models to become a client centric operation. Read this insightful paper from IBM Global Business Services to understand how banks can effectively use the information they have and become truly customer centric by re-organizing their operations around customer differentiation, pricing, product bundling, channel consistency and customer engagement.
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ibm, banking, customer, enterprise, financial, capital
    
IBM
Published By: F5 Networks Inc     Published Date: Jul 21, 2014
Most organizations are concerned with the speed of their applications. Whether it involves an internal business application or a customer-facing shopping site, web application performance can have a huge impact on business performance. A faster-performing web application results in greater sales, better user engagement and improved productivity. The aim of accelerating these web applications is to improve the end-user experience with faster page-load times and more responsive interactivity. Read this article to learn more about the essential principles driving web application acceleration technologies today.
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web app, acceleration, implementation, data, performance, it management
    
F5 Networks Inc
Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation, crm platforms, smb marketplace, customer engagement
    
Gleanster Research
Published By: IBM     Published Date: Jul 07, 2014
Overland’s vision is to bring its valued customers the best range of quality fashion footwear. It needed a way to measure the effectiveness of its training and leadership development program to monitor workplace engagement. Learn how training at Overland Footwear keeps leaders connected to mission.
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ibm, social business, smarter workforce, overland, training, mission, leaders, human resources
    
IBM
Published By: Salesforce.com     Published Date: Jul 02, 2014
A well-executed "System of Engagement" strategy provides value to banks and customers. • Approximately 45% of bank customers today regularly interact with their institution through a mobile channel, with estimates of 70% within a few years. • Why it’s time to break down the System of Record and move to a System of Engagement. • How this shift can increase customer satisfaction and create new business opportunities. Download this white paper to get the full details on how a new approach to banking pays off for everyone.
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salesforce, system of engagement, banking, increase customer satisfaction, mobile channel, system of record, knowledge management, enterprise applications
    
Salesforce.com
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how IBM ExperienceOne helps you attract, delight, and maximize the lifetime value of your customers by enriching the ways you engage with each of them.
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ibm, ibm digital experience, customer engagement, marketing, brand ambassador
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement
    
IBM
Published By: Gigya     Published Date: Jun 20, 2014
This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business needs.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
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ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
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ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
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ibm, internet marketing, website development, rich media, digital media, online video marketing, customer engagement, digital experience
    
IBM
Published By: Gigya     Published Date: Jun 06, 2014
This white paper will go over three ways user anonymity can negatively affect ROI for businesses and lead to poor customer experiences.
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gigya, anonymity, user data, social networking, social networks, customer engagement, customer experience, user insight
    
Gigya
Published By: Ektron     Published Date: Jun 03, 2014
Download the whitepaper to learn how to reach new audiences and enhance engagement.
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ektron, digital experiences, digital marketing, marketing strategies, search, social, mobile, customer engagement
    
Ektron
Published By: Ektron     Published Date: Jun 03, 2014
Don’t let the mobile revolution pass you by. Download the whitepaper to find out where you rank, and where you should be headed.
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ektron, digital experiences, digital marketing, marketing strategies, search, social, mobile, customer engagement
    
Ektron
Published By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
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mediamobz, product launch, online video marketing, customer experience, customer engagement, interactive marketing, emarketing, mobile devices
    
MEDIAmobz
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