customer engagement

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Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation, data management, personal finance
    
IBM
Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
    
SmartFocus
Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
    
SmartFocus
Published By: IBM     Published Date: Aug 18, 2015
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries. Our findings focus on the 3 essentials of retaining customers: customer knowledge, customer value and customer engagement. In this one hour webinar, you will hear how one of the nation's leading insurers implements these findings.
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ibm, engagement, crm, customer, value, insurance
    
IBM
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: SAP SME     Published Date: Aug 13, 2015
¿Sus asociados comerciales tienen exigencias cambiantes? Los clientes controlan cómo y cuándo interactúan con las marcas. En este e-book aprenderá cómo crear interacciones poderosas en cada encuentro. Simplifique su gestión y manténgase un paso adelante con soluciones de interacción con el cliente y comercio de SAP.
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productos de consumo, interacción con el cliente, customer engagement, experiencia del cliente, customer experience, comercio electrónico, comercio omnicanal, omnicanalidad
    
SAP SME
Published By: SAP SME     Published Date: Aug 13, 2015
5 ejemplos de empresas exitosas alrededor del mundo que lo inspirarán para transformar la experiencia de su cliente, e incrementar sus ingresos: • 21Diamonds, maximiza las ventas de joyas personalizadas • Smith aumenta la ventas on-line • Galerías Lafayette brinda una excepcional experiencia de compra onmincanal • Grupo Leather&Schuh lleva la experiencia de cliente a un nuevo nivel • Entertainer sube los niveles de reputación de la marca y las ventas on-line
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b2c, negocio a consumidor, plataforma digital, comercio electrónico, e-commerce, proyecto de comercio electrónico, omnicanalidad, iniciativa de comercio
    
SAP SME
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
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mobility, mobile leaders. mobile, smartphones, customer engagement, mobile marketers, mobile devices, mobile data systems, mobile workers
    
Adobe
Published By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
Published By: SAP SME     Published Date: Jul 31, 2015
¿Sus asociados comerciales tienen exigencias cambiantes? Los clientes controlan cómo y cuándo interactúan con las marcas. En este e-book aprenderá cómo crear interacciones poderosas en cada encuentro. Simplifique su gestión y manténgase un paso adelante con soluciones de interacción con el cliente y comercio de SAP.
Tags : 
productos de consumo, interacción con el cliente, customer engagement, experiencia del cliente, customer experience, comercio electrónico, comercio omnicanal, omnicanalidad
    
SAP SME
Published By: IBM     Published Date: Jul 27, 2015
Read this white paper for insight into the trends and factors driving the future of energy and utilities, and the resulting implications for the industry.
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insights, trends, business models, iot, internet of things, situational awareness, big data cloud computing, viable substitutes
    
IBM
Published By: Socialbakers     Published Date: Jul 22, 2015
n our report on the most-Socially Devoted brands in the Fashion industry, you can find out which practices to adopt to help turn your fashion brand into a powerhouse.
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social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices
    
Socialbakers
Published By: Socialbakers     Published Date: Jul 22, 2015
See how you can get value out of social customer care as well by reading our report on best practices for Electronics brands
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social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices
    
Socialbakers
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
Published By: Clicktale     Published Date: Jul 06, 2015
Learn why new designs trends aren't always better for engaging visitors. Discover how visitors actually interact with websites, sometimes contrary to what you think. Leverage psychological insights to increase engagement.
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website design, user experience, user interface, digital customer experience, website elements, website layouts, web design, web page design
    
Clicktale
Published By: Marketo     Published Date: Jun 26, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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enterprise management, marketing roi, best practices, integration, lead generation, enterprise applications
    
Marketo
Published By: LogMeIn     Published Date: Jun 23, 2015
This white paper reveals how to become mobile-minded enough to win with customers.
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mobility, mobile-minded, mobile devices, go mobile, customer relationship, customer engagement, smartphones, tablets
    
LogMeIn
Published By: Hitachi Consulting EMEA     Published Date: Jun 18, 2015
This whitepaper explores why it is important for companies to adopt a new way of thinking about how technology can create an extension or re-invention of the organisation’s strategy, mission, processes and behaviors.
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digitisation, techess models, it architecture, customer engagement, putting digital at the heart, digital technology, democratisation of digital technology, create your digital enterprise
    
Hitachi Consulting EMEA
Published By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
    
SmartFocus
Published By: eDataSource     Published Date: Jun 15, 2015
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesn’t even get to your customer’s inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity. eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers who’ve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
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eDataSource
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