customer engagement

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Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe
Published By: Adobe     Published Date: Mar 06, 2015
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.
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responsive web design, customer engagement, roi, adobe
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
Read On Love and Data to learn how to show your customers why they don’t need to fear commitment.
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adobe, data, data management, customer success, customer engagement
    
Adobe
Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: • The role of dynamic merchandising in engaging customers • Steps to create compelling customer experiences using audience segmentation and personalization • Ways to scale customer experiences to create powerful connections, no matter the device or channel
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customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization
    
Adobe
Published By: Epicor     Published Date: Mar 19, 2015
Mobile user access to ERP and other back office systems has become a core requirement as organizations seek operational efficiency and deepening customer engagement. Without mobile access, system users are disadvantaged by needing to return to a desktop, often after a job is completed, to enter data relating to that job and get information about other jobs. Frequently that information is not entered at all and become more of a hindrance to user adaption of your ERP investment.
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mobile access, erp, office systems, customer engagement, wireless, data management
    
Epicor
Published By: Dun & Bradstreet     Published Date: May 10, 2016
Vendors' positions in this Magic Quadrant reflect the growing demand for cloud-based customer service applications to support agents who engage with customers through multiple channels. Learn how the Lithium Platform can help develop a support community, customer engagement on the cloud, and provide multi-channel customer analytics tools.
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Dun & Bradstreet
Published By: eDataSource     Published Date: Jun 15, 2015
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesn’t even get to your customer’s inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity. eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers who’ve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
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eDataSource
Published By: SAP SME     Published Date: Aug 13, 2015
¿Sus asociados comerciales tienen exigencias cambiantes? Los clientes controlan cómo y cuándo interactúan con las marcas. En este e-book aprenderá cómo crear interacciones poderosas en cada encuentro. Simplifique su gestión y manténgase un paso adelante con soluciones de interacción con el cliente y comercio de SAP.
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productos de consumo, interacción con el cliente, customer engagement, experiencia del cliente, customer experience, comercio electrónico, comercio omnicanal, omnicanalidad
    
SAP SME
Published By: Pega     Published Date: Sep 11, 2015
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud for Customer, and SugarCRM — and researched, analyzed, and scored them. This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.
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Pega
Published By: Pega     Published Date: Sep 11, 2015
The Magic Quadrant reflects the substantial difference among software suppliers' customer support applications. Great diligence must be shown by IT leaders working on customer service projects. Weaknesses remain in providing cross-channel persistence of experience and embedded real-time analytics.
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Pega
Published By: Pega     Published Date: Sep 11, 2015
This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.
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Pega
Published By: Pega     Published Date: Jun 21, 2016
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems.
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Pega
Published By: Sitecore     Published Date: Mar 03, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
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Sitecore
Published By: Samsung     Published Date: Feb 02, 2016
The interactive storefront helps attract new customers, deepen engagement and build brand loyalty.
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samsung, customer engagement, display, digital, electronics
    
Samsung
Published By: Akamai Technologies     Published Date: Dec 05, 2018
Akamai now mitigates the more than 65% of the 10,000-plus yearly DDoS attacks against its Prolexic platform via proactive mitigation controls, in 0 seconds and with no customer impact. The number of DDoS attacks instantly mitigated via the Prolexic platform has increased exponentially over the past four years. We attribute this growth to our proactive engagement with customers, and the ability to implement and manage proactive mitigation postures based upon their baselined network traffic. Akamai has been detecting and successfully mitigating DDoS attacks in an industry-leading SLA for 15 years. We will illustrate how Akamai continues to lead the industry with new capabilities including advanced customer traffic profiling and proactive mitigation controls to ensure the best possible results during an actual DDoS event.
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Akamai Technologies
Published By: IBM     Published Date: Jul 05, 2016
By modeling, analyzing, and improving their existing processes, Colorado-based, Elevations Credit Union has been able to drive out inefficiencies and increase their revenues by delighting their customers. IBM Blueworks Live is the tool that’s been at the heart of Elevations gaining visibility and insight into their existing processes, and helping them drive cross-enterprise engagement and viral cultural change. .
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ibm, process improvement, business results, elevations credit union, ibm blueworks live, analytics, application services, networking, enterprise applications, middleware
    
IBM
Published By: IBM     Published Date: Jul 19, 2016
This interactive demo demonstrates how IBM’s Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions.
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ibm, banking, finance, consumer insights, business intelligence, business anlytics, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Aug 09, 2016
Download this white paper to learn: - How you can scale the expertise of your best agent using cognitive technology - The 5-step process behind how Watson Engagement Advisor works - What you can do to improve customer engagement
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ibm, watson, customer engagement, customer experience, cognitive computing, watson engagement advisor, millennials, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience, knowledge management, enterprise applications
    
IBM
Published By: Genesys     Published Date: Jun 06, 2017
Get this eBook now to learn: - How to engage with your customers in an ultra-connected world - How to make your customer engagement operations easy and efficient - Why it’s time for an all-in-one cloud contact center solut
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genesys, customer experience, customer relationship management, contact center, cloud contact center, customer engagement
    
Genesys
Published By: Genesys     Published Date: Jun 08, 2018
In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process
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contact center, infrastructure, customer engagement, cloud, on-premises
    
Genesys
Published By: Genesys     Published Date: Jul 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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Genesys
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