customer engagement

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Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, health, beauty, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization
    
Zoovu Limited
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, wcm, customer experience, web service management, content management system, customer experience management
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 26, 2010
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
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wcm, web content management, multichannel, sdl, custom code, engagement, content integration, content management system, customer experience management
    
SDL Web Content Management Solutions
Published By: F5 Networks Inc     Published Date: Feb 18, 2015
Organizations in every industry rely on applications to drive customer engagement, employee productivity and revenue. Deployed between users and the applications are a wide variety of “application services” designed to enhance security, improve performance and ensure reliability. F5 set out to evaluate the state of these services by asking IT professionals about their current and planned use of application services. Read the report to learn which strategic initiatives are driving application deployments including the most important trend for the next 2-5 years.
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application services, customer engagement, employee productivity, application deployment, it management, knowledge management, enterprise applications, data management
    
F5 Networks Inc
Published By: Genesys     Published Date: Jun 19, 2019
Success is defined by the quality of your customer relationships. Outdated infrastructure hinders your ability to deliver consistent service across all channels and touchpoints. With rising customer and business demands, you might not have time to wait and see what long-term options a vendor will offer, and when. Proven, market-leading customer experience solutions let you optimize customer engagement across existing channels. And with a partner who’s focused on both innovation and your success, you can future-proof your business as it evolves. Read this executive brief to learn how to incorporate an open, stable and proven customer experience platform—and provider. Discover the advantages of a proven prescriptive migration methodology that will guide your successful customer experience transformation, including: Establishing a solid foundation for customer engagement channels and touchpoints as they emerge Extending omnichannel engagement across departments and processes outside of
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Genesys
Published By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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Gleanster Research
Published By: Cisco     Published Date: Jan 08, 2016
To better understand competitive retail dynamics and help guide retailers’ strategies, Cisco undertook a comprehensive, three-pronged research project, the fifth annual installment of our retail industry analysis. It comprised: 1. A survey of more than 6000 consumers (all having Internet access) 2 in 10 countries: Australia, Brazil, Canada, China, France, Germany, India, Mexico, United Kingdom, and United States. 2. In-depth interviews with industry thought leaders—analysts, authors, and innovators including Leslie Hand, vice president, IDC Retail Insights; Michael Olmstead, director, Plug and Play Retail; and Doug Stephens, founder, Retail Prophet 3. An IoE retail economic model drawn from an analysis of the data and lessons learned from Cisco customer engagements.
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cisco, retail, retail dynamics, industry analysis
    
Cisco
Published By: MuleSoft     Published Date: Jul 13, 2018
"Omnichannel is becoming more than connecting system A to system B - but rather preparing for the future as new channels continue to arrive. By leveraging an API-led approach, organizations can develop more meaningful (and valuable) relationships with their customer and improve customer engagement—moving beyond transactions through multi-channel engagement. This whitepaper outlines why and how to develop an omnichannel strategy. Accenture and MuleSoft are uniquely positioned to help companies realize the revenue potential and capture the operational synergies of an omnichannel strategy. Read this whitepaper to discover: -How API-led connectivity leads to developing an omnichannel strategy -Case studies of Accenture and MuleSoft customers who achieved strong business outcomes with omnichannel -How to accelerate the omnichannel journey with an application network"
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MuleSoft
Published By: Clearvale by BroadVision     Published Date: Oct 22, 2012
When implemented correctly, Enterprise Social Networks increase collaboration and productivity with customers, partners and more. For those deploying ESN in their enterprise, this guide gives an adoption process that will increase chances of success.
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business social network, business social networking, collaboration software, collaboration tools, enterprise 2.0, enterprise collaboration, enterprise social, enterprise social network, enterprise social networking, social crm, social enterprise, social network software, social networking for business, social networking in business, social networking platform, team collaboration, team collaboration software, social enterprise software, social intranet, social business
    
Clearvale by BroadVision
Published By: Verint     Published Date: Jan 16, 2013
Your customers have a big voice, and they're using it all the time. Verint helps you put the voice of the customer to work for you, resulting in an experience that your customers will never forget.
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customer experience, customer experience management, customer engagement, verint, vovici, customer service
    
Verint
Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion
Published By: Urban Airship     Published Date: Oct 08, 2013
Want to see our best customer success stories (and maybe gather a few ideas from other brands’ best practices)? Our newest pocket-sized offering highlights customers from various industries, their objectives, and spectacular results in engagement, revenue and loyalty.
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mobile marketing strategy, mobile relationship management, mobile marketing, push messaging, mobile engagement
    
Urban Airship
Published By: Jive Software     Published Date: Dec 02, 2014
Join Jive and Rajat Paharia -- "the father of gamification" -- for a discussion on how to better motivate, engage, and create true loyalty. Jive is digging into the hottest books in the social collaboration space. Join the Jive Book Club for exclusive invites to webinars with the authors, an invite to the Jive Community group to share your thoughts with your peers and the chance to win prizes – you might even learn something new! Their first selection is Loyalty 3.0: How Big Data & Gamification are Revolutionizing Customer & Employee Engagement by Rajat Paharia — the “father of gamification.” Loyalty 3.0 is a Wall Street Journal and New York Times best-seller that cracks the code on the ways big data and gamification can motivate, engage, and create true loyalty your customers, employees, and partners.
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employee engagement, customer engagement, social collaboration, big data
    
Jive Software
Published By: salesforce.com     Published Date: May 30, 2013
At their most basic level, CRM CEC applications handle a wide range of tasks, including engaging customers and prospects across multiple channels, and handling trouble ticketing, order management, case management, advisory services, problem diagnostics and resolution, account management, and returns management.
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salesforce, crm, service cloud, cec, customer engagement, engagement center, engaging customers
    
salesforce.com
Published By: LivePerson     Published Date: Jun 24, 2013
A great mobile chat solution should not require a substantial amount of additional administrative or IT burden. It should be an extension of your existing desktop chat, allowing you to leverage the very same agents, the same agent tools, the same administrative tools, and the same IT platform.
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liveperson, wireless, mobile, chat solution, e-commerce, in-store spending, customer engagement, mobile app
    
LivePerson
Published By: Marketo     Published Date: Aug 02, 2016
Download this report to learn about the critical issues the Financial Services Sector currently faces and how customer engagement offers a solution.
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marketo, marketing, customer engagement, financial services sector
    
Marketo
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
    
Wyng
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customer—despite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
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oracle, service cloud, customer service, customer engagement, application integration, best practices, business analytics, business intelligence, customer interaction service, customer relationship management
    
Oracle Service Cloud
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
You know what you need to do—provide personalized service anytime, anywhere, on any device. You know why you need to do it—a 10 percent increase in your customer experience score can translate into an additional $1B in revenue! The issue is, “How to get from where you are today, to where you need to be?” That’s where Oracle’s Roadmap to Modern Customer Service (RTM) can help. The RTM framework enables you to determine your current stage of customer service maturity and map out your steps for getting to the next level. To help get you started, here is a brief overview of the three stages of customer service maturity.
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oracle, service cloud, customer service, customer engagement, application integration, best practices, business intelligence, customer satisfaction
    
Oracle Service Cloud
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