customer interaction management

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Published By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : 
spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel, customer interaction service
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : 
spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS, Inc.
Published By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
Tags : 
marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment, marketing landscape, customer experience, crm, business integration, business intelligence, infrastructure
    
IBM
Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service, customer experience management, got corporation, got corp, customer relationship management, customer service, marketing automation, return on investment, sales automation, content delivery
    
Campaigner
Published By: Business Assyst     Published Date: Mar 26, 2007
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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customer satisfaction, customer relationship management, customer interaction service, customer experience management, smart card, smart cards, access control, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
Tags : 
customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
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