customer advocacy

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Published By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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ExpertVoice
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution, data integration
    
Oracle
Published By: Red Hat     Published Date: Feb 25, 2019
Red Hat is a trusted partner to enterprise customers; cloud, software, and hardware suppliers; and the global open source community. A Red Hat® Enterprise Linux® subscription provides customers with direct access to innovation and advocacy—within the open source community and within a certified and trusted network of partners. Red Hat Enterprise Linux provides you with an innovative platform that serves as the foundation for your business. It is hardened, certified, and supported by the Red Hat Product Security team, support teams, and certified engineers. Red Hat supports your timelines and advocates for your requirements so you can focus on the work of your business rather than being your own operating system vendor. We use our leadership in the open source community to do the work that brings you the best of open source. Get direct access to: Technology-driven solutions Emerging technology Experience and support Continuous security Timeline support Download the whitepaper to lea
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Red Hat
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, best practices, business intelligence, customer interaction service, customer relationship management, customer satisfaction, customer service
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service
    
BI WORLDWIDE
Published By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
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retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
    
SAP
Published By: Jive Software     Published Date: Sep 09, 2013
Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers? This webinar will highlight use-cases showcasing companies that have successfully promoted a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
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branding, customer obsession, brand advocacy
    
Jive Software
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
Our Customer Advocacy team have just finalized another customer video with Spanish Partner OmniAccess. The video will be translated in Italian and Spanish. The content is that Omnicasse is using Umbrella to secure connectivity for private yachts and cruise ships in the Mediterranean and beyond. OmniAccess utilizes many capabilities within Umbrella, including the roaming client, the reporting API and Investigate. This is a great one for EMEA and we are looking into getting this translated for Spain.
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Cisco Umbrella EMEA
Published By: Bazaarvoice     Published Date: Aug 05, 2014
The local consumer decision journey has changed. This step-by-step guide will show you how to connect with local consumers to improve visibility, gain control of your reputation, and drive more local leads and sales.
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bazaarvoice, customer, local advocacy, sales, online discovery, local marketing
    
Bazaarvoice
Published By: IBM     Published Date: Oct 23, 2009
In the white paper, "Shopper Advocacy: Building Consumer Trust in the New Economy," you'll learn the results of a survey of 30,000 U.S. retail consumers, conducted by the IBM Institute for Business Value.
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consumer trust, retail business, ibm, business value, customer loyalty, advocacy, customer relationship management, customer satisfaction, customer service
    
IBM
Published By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
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socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program, social media marketing, social engagement
    
SocialChorus
Published By: Oracle     Published Date: Nov 13, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities, peer-to-peer support, service costs, social knowledge, sustainable growth, profitability, driving customer acquisition, customer retention, operational efficiency, knowledge management, business management, call center management, customer relationship management
    
Oracle
Published By: Oracle     Published Date: Nov 01, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities, peer-to-peer support, service costs, social knowledge, sustainable growth, profitability, driving customer acquisition, customer retention, operational efficiency, knowledge management, infrastructure, business management, call center management
    
Oracle
Published By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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trapit, employee advocacy, employee marketer, social networking, brand advocation
    
Trapit
Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle, networking, content delivery
    
Oracle
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
    
Powered Inc.
Published By: Influitive     Published Date: Nov 04, 2015
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
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b2b, influitive, customer experience, advocacy marketing, marketing
    
Influitive
Published By: IBM     Published Date: Jun 11, 2008
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.
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crm, customer relationship management, customer focus, customer-focused, shopper insight, shopping insight, ibm, mmdg, customer satisfaction, customer experience management
    
IBM
Published By: IBM     Published Date: Aug 10, 2009
Practically every CIO office is focused on quickly exploiting opportunities to drive value for the business. Decisions about seamlessly integrated and personalized portal infrastructures with high operational efficiencies are top of mind. Through agile and unique online experiences, portals bring together applications, information sources and people – in the contexts of role and associated business processes – on the Web and across the value chain. Additionally, they increase talent effectiveness and productivity while lowering costs, and they drive value chain agility and customer advocacy.
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ibm, portal, mashup, value chain, business partners, middleware, web-based applications, application integration, websphere portal express, soa, linux, wsrp, rest, tco, ajax, system p5, platforms, data management, service oriented architecture
    
IBM
Published By: SAP     Published Date: Mar 29, 2011
Many view Web 2.0 as an opportunity to grow closer to their customers, better understand customer needs, and empower these customers to influence their company's strategy. This, in turn, opens the door to improved customer service, enhanced customer loyalty, and better customer advocacy. SAP understands and embraces the vast and emerging opportunities that Web 2.0 presents for customer relationship management (CRM).
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sap crm, web 2.0, social media, customer relationship management, customer service, collaboration, customer experience management
    
SAP
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