crm data

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Published By: SugarCRM     Published Date: Apr 08, 2014
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management, customer relationship management
    
SugarCRM
Published By: SugarCRM     Published Date: Apr 08, 2014
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management, customer relationship management
    
SugarCRM
Published By: Gleanster Research     Published Date: Feb 20, 2014
Top Performers are justifying CRM investments as a means of improving customer centricity through improved use of customer data. SMBs are realizing fragmented customer data that gives them an incomplete and often self-contradicting view into not only customer desires, but the SMBs internal operations.
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Gleanster Research
Published By: Oracle     Published Date: Jan 13, 2014
Watch Oracle’s Thomas Kurian and Doug Clemmans as they explain: Why today’s sales processes have rendered many CRM systems obsolete How Oracle Sales Cloud enables smarter selling, leveraging mobile, social, and big data How smarter selling allows reps to sell more, managers to know more and companies to grow more. You’ll also hear from customers and see a demonstration of Oracle Sales Cloud’s “zero training” user interface. Register to watch now.
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sales cloud, salesforce.com, mobile sales, social selling, sales analytics, territory management, sales quota management, sales performance management, sales forecasting, sales compensation, sales operations, contact management, opportunity management, sales collaboration
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience, knowledge management
    
Oracle
Published By: IBM     Published Date: Feb 10, 2014
Customer Intimacy has become an essential driver for company success.In this white paper, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.
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ibm, business analytics, customer analytics, crm, customer service, customer intimacy, cem, enterprise feedback management, data warehousing, insights, predictive analytics, performance management, it management, customer interaction service, customer relationship management, customer satisfaction
    
IBM
Published By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy, buyer experience, data management
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
"Tips and tricks from the experts: How to ensure a smooth marketing automation software implementation. This guide will give you the top seven steps you must take before implementing any marketing automation software solution. From team formation and alignment to system integration and training, this is a must read for the concerned project manager or IT professional. Read: “Managing a Smooth Marketing Automation Software Implementation”"
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oracle, eloqua, marketing automation, crm, intelligent integration, data quality, networking, software development, it management, knowledge management, enterprise applications, data management, data center
    
Oracle
Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm, content, seo, b2b, call to action, cta, data
    
Act-On
Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
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adroll, marketing, account based marketing, abm, target accounts, onboarding, leads
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display, lead targeting, branding, seo, contextual ad placement, data
    
Madison Logic
Published By: Informatica     Published Date: Jan 16, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship
    
Informatica
Published By: Informatica     Published Date: Apr 16, 2007
David Loshin, consultant and author talked to Karen Hsu about Informatica's data quality, unstructured data and data governance solutions. Karen highlighted customers like Navteq and Humberside Police's innovative use of Informatica.
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b-eye, business intelligence, data integration, karen hsu, interview, informatica, crm, customer relationship management, crm tools, crm tool, data governance, data quality
    
Informatica
Published By: Data Guard Systems     Published Date: Aug 21, 2009
Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.
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customer resource management, cell phone, telecom, telecommunications, cellular retailer, telecom marketing, crm, customer relationship management, customer loyalty, retention, data guard, data guard systems, wireless, mobile computing, mobile workers, pda, smart phones, wireless application software, wireless communications, marketing automation
    
Data Guard Systems
Published By: NetSuite     Published Date: Mar 09, 2007
This exclusive Yankee Group White Paper reveals and examines how mid-size businesses can now build a real-time enterprises and leverage real-time information. Learn how to reduce scattered information and silo databases that prevent your enterprise from achieving operational excellence.
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crm, netsuite, erp, real time enterprise, mid-size businesses, silo database, customer relationship management, enterprise resource planning, netsuite, it management, knowledge management, enterprise applications, best practices, business integration, business management, enterprise software, total cost of ownership, productivity, project management, desktop management
    
NetSuite
Published By: Soffront     Published Date: Aug 21, 2009
How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.
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crm, smb, smbs, data consolidation, data quality, application integration, marketing, marketing roi, marketing efficiency, customer relationship management, marketing automation, soffront, customer satisfaction, sales & marketing software
    
Soffront
Published By: Informatica     Published Date: Sep 28, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management, podcast, informatica, itemfield, data integration, data management, marketing automation, sales & marketing software
    
Informatica
Published By: Informatica     Published Date: Sep 28, 2007
David Loshin, consultant and author talked to Karen Hsu about Informatica's data quality, unstructured data and data governance solutions. Karen highlighted customers like Navteq and Humberside Police's innovative use of Informatica.
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b-eye, business intelligence, data integration, karen hsu, interview, informatica, crm, customer relationship management, crm tools, crm tool, data governance, data quality, data management
    
Informatica
Published By: Informatica     Published Date: Sep 28, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship, informatica, svc, data management, customer relationship management, data integration
    
Informatica
Published By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
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marketo, reference call, crm integration, white paper, marketing, data quality
    
Marketo
Published By: ZSL Inc.     Published Date: Jul 20, 2009
One of the vital needs of business is to connect processes, people and information both within across the organizational boundaries. Microsoft Dynamics CRM 4.0, a Customer Relationship Management application, provides solution to the sales managers in accessing the lead/prospect data and promoting their business successfully.
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ms office, crm, customer relationship management, lead data, prospect, zsl, office, outlook, excel, dynamics, microsoft, customer data, enterprise applications, enterprise software, microsoft exchange, contact management
    
ZSL Inc.
Published By: ZSL Inc.     Published Date: Jul 20, 2009
Organizations have implemented enterprise applications such as ERP and CRM for business process execution but have failed to address the key enterprise asset: data. In the current economic environment, enterprises that fail to capitalize on their data assets jeopardize their cost structures and their earnings potential. It is vital for organizations to leverage their data assets to measure their business performance, identify the weak poles and strategic improvement spots to scale their business to new heights. Business Intelligence (BI), the recent innovation in IT, has emerged to be a potential hope for the organizations to build a strong business milieu without any new asset investments and utilizing the existing key assets of the organizations.
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business intelligence, zsl, erp, crm, enterprise application, enterprises, investments, business transformation, olap, dashboards, metrics, business monitoring, enterprise applications, business management, customer relationship management, enterprise resource planning
    
ZSL Inc.
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database, statistical analysis, data management, data analysis, recency, frequency, and monetary value, rfm, best customers, customer lifetime value, chi-square, customer experience, enterprise applications
    
SPSS
Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics
    
SAS
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