content experience

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Published By: Dyn     Published Date: Nov 03, 2016
Global DNS performance and availability are critical to user experience. According to Gartner, “DNS is mission-critical to all organizations that connect to the internet. DNS failure or poor performance leads to applications, data and content becoming unavailable, causing user frustration, lost sales and business reputation damage.” But many businesses still rely on a single, often in-house DNS solution that lacks global scale and resiliency. This white paper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: - The critical role DNS plays in the user experience. - The risks of relying solely on a single DNS solution. - The added performance and reliability benefits of a high availability DNS architecture with a redundant managed DNS service. - Criteria for evaluating a managed DNS service provider.
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dyn, dns, downtime risk, end-user experience, networking, enterprise applications
    
Dyn
Published By: Akamai     Published Date: Mar 08, 2017
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
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delivery, download delivery, content, online, video, mobile apps, viewability
    
Akamai
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
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commerce, channels, content, customer, optimization, sitecore
    
Sitecore EMEA
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience
    
Adobe
Published By: MarkLogic     Published Date: May 16, 2017
Getting data from today’s television and film production and post-production workflows may seem like you’re moving through molasses. Mired in manual processes, attempting to manage and automate data during the creation stage of your content’s lifecycle can sometimes feel like a losing battle as the demands of creatives constantly move forward. Hear Lulu Zezza, Physical Production Executive for New Regency Productions, Matt Turner, Media & Entertainment CTO, MarkLogic, and Guy Finley, Executive Director, Media & Entertainment Strategic Alliance (MESA) as they discuss: o Metadata’s value and its evolution, beyond delivery and experiences, to harnessing critical production data o Results of taking a new approach to bring this data together with context and meaning that impacts other business unit roles o How the New Regency team created a software driven production data hub that is enabling creatives to work seamlessly on the project, in a comfortable UI/UX driven environment, with e
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MarkLogic
Published By: Uberflip     Published Date: Mar 16, 2018
When it comes to content production, marketers across the globe can let out a collective “we’ve got this.” Content marketing is now the cornerstone of most organizations’ marketing strategies. In fact, 91 percent of all B2B companies use content marketing. And 38 percent of North American marketers say they expect their content marketing budget to increase in the next 12 months. We’ve invested heavily in it because it works.
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Uberflip
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Sprinklr     Published Date: Jan 05, 2018
Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.
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marketing strategy, content marketing, marketing performance, digital marketing, customer experience, customer journey
    
Sprinklr
Published By: Intel     Published Date: Apr 16, 2019
Online media and entertainment companies face a tidal wave of content demand. Legacy infrastructure will be overwhelmed by the compute, storage and network demands. Businesses that make the right investment decisions and fine-tune performance can provide consumers with the user experience they expect. Download Intel's latest eGuide, ‘Thriving in Today’s Media and Entertainment Economy' to discover: • Expectations for the growth of the streaming media industry over the next few years • Consumer expectations for high-quality media experiences • How to defend against hacking with upgraded infrastructure • The predicted effects of 5G on the media and entertainment landscape • The infrastructure upgrades required to keep up with these demands
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Intel
Published By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content
    
Brightcove
Published By: Sitecore     Published Date: Feb 25, 2015
Choosing the right web content management system plays a central role in the ultimate success of your Internet strategy.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business, agenda, enterprise applications, data management
    
Sitecore
Published By: Sitecore     Published Date: Feb 25, 2015
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda, software development, enterprise applications
    
Sitecore
Published By: Sitecore     Published Date: Feb 25, 2015
Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda, software development, enterprise applications
    
Sitecore
Published By: Sitecore     Published Date: Feb 26, 2015
Discover the overall state of Web Content Management (WCM). This report echo’s other recent analyst publications, showing recognition of Sitecore’s leadership in the industry.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business, agenda, enterprise applications, data management
    
Sitecore
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: IBM     Published Date: Nov 10, 2016
Are you aware of the ongoing dialog about your products and services? Are you participating? Recent surveys show that organizations that deliver good customer experiences are reaping greater revenues than those that don’t. Yet companies are struggling to pivot towards the customer, because it often requires a complete overhaul of management, culture and technologies. This session will show how to defeat content chaos, streamline and accelerate onboarding and service processes, minimize friction with customers, use analytics to anticipate and prepare for customer needs, and give your front-line people the tools they need to offer a superior experience that will grow your revenues and generate great word of mouth.
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ibm, analytics, ecm, engagement, customer, enterprise applications
    
IBM
Published By: IBM     Published Date: Jan 20, 2017
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Today’s leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how today’s leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
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ibm, ecm, analytics, smarter content, ecm for banking, enterprise applications
    
IBM
Published By: Oracle + Dyn     Published Date: Jun 29, 2017
Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible. This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: The critical role DNS plays in the user experience The failure and outage risks of relying on a single DNS solution The major resiliency and performance differences between unicast vs anycast addressing Criteria for evaluating a managed DNS service provider Download Now!
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Oracle + Dyn
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
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digital experience, ibm, software
    
Group M_IBM Q1'18
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"Global DNS performance and availability are critical to business continuity, security and end-user experience. With online applications, content, data and services often scattered across the internet and housed in your own DCs, your CDN or in your cloud instances; it’s more important than ever to have a robust, redundant DNS solution making sure your assets get delivered as quickly and reliably as possible. This whitepaper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: • The critical role DNS plays in the user experience • The failure and outage risks of relying on a single DNS solution • The major resiliency and performance differences between unicast vs anycast addressing • Criteria for evaluating a managed DNS service provider Download Now! "
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Oracle + Dyn
Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform
    
Swyft Media
Published By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
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