consumer participation

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Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media
    
Spredfast, Inc.
Published By: Vivoom     Published Date: Apr 06, 2015
Free eBook – Brand Marketer’s Guide To Participatory Mobile Marketing. How video co-creation helps brands break through on mobile, expand campaign reach by 25%, drive conversion rates of 10% and grow campaign ROI.
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mobile, brand, video, roi, marketer, consumer participation, scale, media mix
    
Vivoom
Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
    
Wyng
Published By: IBM     Published Date: Feb 19, 2015
This white paper describes how cloud computing can help healthcare organizations reshape their business models and services, design innovative ways of providing better, patient-centered care, and empower consumers to take greater participation in their health.
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cloud computing, healthcare industry, patient-centered care, consumer empowerment
    
IBM
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media
    
Spredfast, Inc.
Published By: SAS     Published Date: Apr 25, 2017
Just as consumers have adopted their own tools and habits to better manage their lives, the technology-driven advances at work will lead to utility and better ways of getting things done. It is a journey more than a destination and one that requires participation and ownership across different levels of your organization. A basic holistic view of data management initiatives and practices will put you on a productive course and help to keep you there.
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SAS
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