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Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19į, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents, qualified
    
Neolane, Inc.
Published By: Group M_IBM Q2'19     Published Date: May 23, 2019
US ground forces handle massive amounts of information and data while working under unpredictable conditions. These conditions donít always allow military intelligence analysts access to a technologically reliable way to share information.† AI can help develop a comprehensive intelligence picture and a true sense of cognitive situational understanding (CSU). These technologies can help analyze the massive amounts of data the military receives. And because AI programs are constantly adding new capabilities and tools, they can help the military prepare for the battlefield of the future. Read how.†
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Group M_IBM Q2'19
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
Published By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management, market development funds, business development funds
    
Pitney Bowes
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line
    
LSSiDATA
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Zynapse     Published Date: Sep 10, 2010
A whitepaper by Ventana Research discusses the need to combine business and technology in a unified approach for MDM implementations in diverse areas.
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm, business intelligence, database development, data integration
    
Zynapse
Published By: Zynapse     Published Date: Sep 10, 2010
UNSPSC enables preference item management, better spend analysis, supply standardization and information control. Whether you are deliberating on the need for a common product and classification standard for your company, or are an advanced UNSPSC adopter, we hope that "Adopting UNSPSC" will answer some of your questions and perhaps help you in some way to improve your purchasing and supply management processes.
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zynapse, erp projects, unspsc, data information, data management, governance, mdm, master data management, odm, mmdm, material, business intelligence, database development
    
Zynapse
Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
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advertise.com, sales, boost, remarketing, analytics, web analytics, abandonment
    
Advertise.com
Published By: myStaffingPro     Published Date: Apr 19, 2012
Transform your career site into a user-friendly candidate experience with our complete Career Site Usability Guide.
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myStaffingPro
Published By: SuccessFactors     Published Date: Jun 25, 2012
In this paper, we analyze the implications and costs of purchasing and implementing cloud-based software (SaaS) vs. traditional on-premise software. Get your copy now, compliments of SuccessFactors.
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successfactors, saas, on-premise software, analytical applications, business intelligence, web service management
    
SuccessFactors
Published By: SuccessFactors     Published Date: Jun 25, 2012
The importance of nurturing a talented workforce cannot be understated. It enables your organization to perform effectively today, while also preparing you for future growth. But in reality, how many are companies actually nurturing their employees?
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competency, training, recruiting, performance, global hr management, human resources management, staffing, training and development
    
SuccessFactors
Published By: SuccessFactors     Published Date: Jun 25, 2012
With aging workforces and a shortage of critical talent being among the biggest challenges facing today's businesses, strategic workforce planning has become one of of HR's most important responsibilities.
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successfactors, workforce, talent management, global hr management, human resources management, staffing, training and development
    
SuccessFactors
Published By: SuccessFactors     Published Date: Aug 29, 2012
Compensation managers know that, although budgets are tight, top performers still insist on being rewarded. This complimentary SuccessFactors white paper shows how you can create a strong compensation program. Download it today.
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successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program, incentive plan, effective rewards, compensation processes, compensation program, compensation plan, compensation practices, compensation, human resources management
    
SuccessFactors
Published By: SuccessFactors     Published Date: Aug 29, 2012
With the many ways that exist to reach job applicants, why is finding great candidates so difficult? This complimentary SuccessFactors white paper discusses six ways to connect with high-quality candidates. Download the white paper today.
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successfactors, sap, best practices, recruiting manager, talent powerhouse, candidate search, applicant search, high-quality candidates, recruiting process, top talent, talent acquisition, human resources management, staffing
    
SuccessFactors
Published By: SuccessFactors     Published Date: Aug 29, 2012
How important is compensation management in motivating your workforce? It is one of the top five job-satisfaction factors. Learn how to reward employees and yet hold steady on payroll costs in this complimentary SuccessFactors white paper.
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successfactors, sap, reward employees, pay, performance, productivity, compensation, compensation strategy, connecting rewards and performance, motivating your workforce, workforce motivation, human resources management
    
SuccessFactors
Published By: Astaro     Published Date: Jan 19, 2011
Botnets are based on similar principles as legitimate clouds, but serve malicious business interests. Find out more about how botnets work and the right steps after having detected infected machines within your own network.
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astaro, cloud computing, botnets, network, security, network management, anti spam, anti spyware, anti virus
    
Astaro
Published By: Astaro     Published Date: Jan 19, 2011
This white paper explains a new approach for providing complete, affordable and easy to manage security to even smallest branch offices.
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astaro, branch office security, configuration, ip networks, data protection, remote workers, security policies, unified threat management, utm, tco, remote access, remote network management, wireless security, total cost of ownership, configuration management
    
Astaro
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