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Published By: Act-On     Published Date: Aug 28, 2012
Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible (what not to focus on).
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content marketing, content creation, marketing
    
Act-On
Published By: Neustar     Published Date: Jun 30, 2010
Sell more in 160 characters or less.
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neustar, sms, mobile networks, text message, call to action, mobile marketing
    
Neustar
Published By: Neustar     Published Date: Mar 29, 2010
How SMS can help government agencies reach the public in 160 characters or less.
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neustar, sms, mobile networks, text message, call to action, mobile marketing, government
    
Neustar
Published By: Neustar     Published Date: Sep 15, 2010
How Nonprofit Organizations can use SMS to mobilize Millions of Volunteers, Dollars, and Supporters.
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neustar, sms, mobile networks, text message, call to action, mobile marketing, government, non profit, csc
    
Neustar
Published By: Cisco     Published Date: Nov 18, 2015
This e-book describes a hypothetical company, referred to as NeedToChange, which has a traditional approach to WAN design. It then presents Cisco's response to how NeedToChange should evolve its WAN. This e-book presents a summary of the key components of some of the emerging approaches to WAN architecture and design amd concludes with a call to action that outlines a project plan that network organizations can use to evolve their WAN.
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applications, systems integration, cloud, platform, wan, networking, security
    
Cisco
Published By: BlueHornet     Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
    
Eyeblaster, Inc.
Published By: SAS     Published Date: Sep 30, 2014
Stop to think about how – and how often – your business interacts with customers. Every day, with each interaction, data is created. What percentage of the data generated by these interactions are you using? There are so many channels for interaction, like social media, call centers, sales staff, help and support resources, marketing and campaigns. Typically, organizations believe that they are using only a small fraction of it effectively – at best, upwards of 10 percent of all the available data. Why? One reason relates to the difficulties in collecting all this data. This limitation is beginning to wane as commodity hardware becomes increasingly popular for big data storage. But another major inhibitor to examining all customer data has been the inability to examine millions, or even billions, of data points that constitute the customer picture. And much of this is now in the form of unstructured text inputs.
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sas, text analysis visualization, voice of the customer, unstructured text inputs, cloud computing
    
SAS
Published By: Damballa     Published Date: Oct 03, 2014
The Need for Certainty and Automation in Network Security – Damballa Failsafe with HP TippingPoint: ESG believes this may be the most effective means for reducing risk and combatting advanced malware attacks. This paper reviews how Damballa and HP’s joint solution can limit the possibility of additional infections, potential and actual damage caused by infections, and the possibility of data exfiltration: • Damballa Failsafe provides rapid detection with certainty so you can automate response based on confidence in True Positives • HPTipping Point can automatically take action against devices presented by Failsafe’s case of evidence
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damballa, esg lab, hp tippingpoint, arcsight, network security, failsafe, reducing risk, malware attacks, networking, security
    
Damballa
Published By: Logicalis     Published Date: Mar 27, 2014
Learn the top trends and concerns for choosing the right service desk provider.
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logicallis, iaas, security, compliance, cloud, cloud security alliance board, data center, customer experience, customer satisfaction, software outsourcing, employee performance, service management, desktop management
    
Logicalis
Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm, content, seo, b2b, call to action, cta, data
    
Act-On
Published By: PassGo     Published Date: Aug 21, 2009
Historically, before computers and the Internet, business transactions were conducted face to face; establishing your partner's identity in such situations presented few problems. As human beings, we are well equipped to discern the extraorginarily subtle variations of the human face and voice to enable positive recognition and identification of our partner.
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token, tokens, authentication, password management, pki, identity management, identification, business transaction, online business transaction, passgo, pass go, security, security management
    
PassGo
Published By: PerformanceIT     Published Date: Aug 21, 2009
The phrase "Best Practices" has become so overused, it has become practically meaningless for IT managers. Improvement is necessary, but where do you start, what tools are appropriate, where do I find actionable information, and how do I do this with minimal cost? If these questions apply to you, this paper provides a plan of attack.
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it management, best practice, network management, systems management, improvement, streamline, streamlining, efficiency, efficiencies, productivity, performance management, performance it, performanceit, best practices, system management software, desktop management
    
PerformanceIT
Published By: RuleStream     Published Date: Aug 21, 2009
Capturing product knowledge has proven to be very difficult and early attempts at building systems to capture and reuse knowledge have failed because they were too limited technically, required users to be able to develop computer codes (or programs) to embody knowledge rules and actions, and they did not work with common product design tools such as CAD and PDM systems.
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product design, product development, product information, pim, product information management, product lifecycle management, computer aided design, computer-aided design, rulestream, project management
    
RuleStream
Published By: Interactive Intelligence     Published Date: Sep 11, 2013
Contact centers have long played a vital role in the insurance industry. Prospects and customers use them to get product information and quotes and then submit applications. Insurance agents and advisors rely on contact centers to tap into expertise and handle business and technical issues. Policyholders and members make inquiries or changes to their policies, or conduct financial transactions. Claimants call in to report accidents and check on the status of their claims. The list could go on, but the meaning is clear. Contact centers are major contributors to many key parts of the insurance business, especially the parts that require direct interaction with customers or agents. As a result, contact centers now play a critical role in an insurer’s journey toward becoming more customer-centric.
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interactive intelligence, contact centers, insurance industry, prospects, customers, product information, quotes, members, handling business, call center management, call center software, customer satisfaction, customer service
    
Interactive Intelligence
Published By: Genesys     Published Date: Jan 27, 2009
In this document, Opus Research offers seven ways SIP (Session Initiation Protocol) can revolutionize customer care in your enterprise. More specifically, we evaluate deployments that involve SIP and provide case studies that integrate Genesys SIP the Customer Interaction Manager (CIM), Genesys Voice Platform (GVP), and Business Process Routing from Genesys Telecommunications Laboratories.
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genesys, sip, session initiation protocol, customer integration manager, genesys voice platform, voip, crm, enterprise applications, customer interaction service, customer relationship management, customer satisfaction, video conferencing, voice recognition, voice over ip
    
Genesys
Published By: NeoSpire Managed Hosting     Published Date: Sep 01, 2009
When a company creates a custom web application, it also creates a custom challenge. Traditional monitoring does not cover everything, but alerts if something goes wrong with the application are more important than ever. Learn the benefits of custom application monitoring and how NeoSpire can help. . Dramatically reduces the time to troubleshoot a failed web application . Provides complete overview of web transaction and web application performance, to proactively locate and fix bottlenecks in your web system . Improves customer experience and increase customer satisfaction with excellent performance of your web applications and e-business transactions . Eliminates the risk of loss of revenue and credibility . Increases the efficiency of mission-critical e-business operations and web applications
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application monitoring, load balancing system, neospire, benefits of testing, hardware monitoring, disk utilization, memory utilization, cpu load, service monitoring, port check (standard and custom ports), number of processes running, specific process monitoring, database monitoring, mysql replication monitoring, oracle rman backup monitoring, vpn monitoring: farend ping test, load-balanced ip monitoring, external url monitoring, centralized ids, logging monitoring
    
NeoSpire Managed Hosting
Published By: SAS     Published Date: Aug 03, 2016
As the pace of business continues to accelerate, forward-looking organizations are beginning to realize that it is not enough to analyze their data; they must also take action on it. To do this, more businesses are beginning to systematically operationalize their analytics as part of a business process. Operationalizing and embedding analytics is about integrating actionable insights into systems and business processes used to make decisions. These systems might be automated or provide manual, actionable insights. Analytics are currently being embedded into dashboards, applications, devices, systems, and databases. Examples run from simple to complex and organizations are at different stages of operational deployment.
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best practices, embedding analytics, technology, data, operational analytics, business analytics, business management
    
SAS
Published By: Century Interactive     Published Date: Sep 28, 2010
Call tracking overview presentation to understand the basics, FAQs and how you can take action immediately!
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call tracking, call analytics, lead optimization, trackable phone numbers, measurement
    
Century Interactive
Published By: LogMeIn     Published Date: Mar 01, 2012
This brief case study illustrates how Ceridian has improved customer training and first call resolution rates, which has resulted in a decrease in call center volume and an increase in their customer satisfaction rates.
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ceridian, high-quality support, customer support, human resources software, hr technology, payroll, customer service, ebusiness
    
LogMeIn
Published By: IBM     Published Date: Apr 16, 2015
How effective is your mobile app development process when it comes to understanding customer needs and delivering the right apps at the right time? IBM commissioned Forrester to identify the key drivers of successful mobile apps and the costs of failure -- for both customer-facing and enterprise applications. Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift” and the competitive reality of “mobile moments.” We also invited our customer, Bank of Montreal, to share their mobile app dev story. A good app can increase traffic, sales, productivity and brand satisfaction (see what happened for the Bank of Montreal). And a bad app will do the opposite (you could risk doubling your costs if you’re not mindful of the key cost drivers).
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mobile app development, mobile apps, ibm, forrester, mobile mind shift, brand satisfaction, mobile, wireless, web development, web services
    
IBM
Published By: HPE Intel     Published Date: Jan 07, 2016
The HP 3PAR StoreServ 7450 All-flash Storage can improve IOPS and latency results dramatically, increase the overall performance of a high workload environment, and lower administrative management work. The costs and benefits for a composite organization for 20 TB of 3PAR All-flash storage, based on customer interviews, are: ? Investment costs: $130,722. ? Benefits: $1,213,601. ? Average cost/GB usable (street price) for all-flash storage (included 4:1 compaction and 25% overhead): $2.20
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HPE Intel
Published By: IBM     Published Date: Apr 04, 2016
"Title/Main headline: IBM X-Force Threat Intelligence Quarterly - 4Q 2015 Sub Headline: How can your organization better prepare for a security incident? Blurb: 2015 has been a challenging year as insider threats, malware, and stealthy and mutating attacks have affected the threat landscape. Read the latest security research from IBM X-Force to learn: How low-level attacks can mask stealthier infiltrations The benefits of regularly maintained security procedures and response plans When patterns of irregularities can be the first indicators of compromise Call to Action/Action Statement: ""Download Now"" as the action statement"
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ibm, ibm x-force threat intelligence, threat intelligence, asset protection, threat management, security, knowledge management, network security
    
IBM
Published By: Genesys     Published Date: Jul 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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Genesys
Published By: Evariant     Published Date: Apr 09, 2018
If you're going to commit to providing the highest quality care to patients, improving the customer experience and providing proactive service that builds lifetime relationships with patients is a requirement. By creating a comprehensive 360 view of the caller, agents are armed with the right context and talking points to provide a highly personalized, more informed experiences on-the-fly. Watch this presentation to capitalize on every customer interaction to build deeper, more personalized relationships with their prospects and existing patients, effectively transforming the call center into a profit center. Watch the presentation now.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
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