brand experience

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Published By: InMoment     Published Date: Aug 08, 2019
For our 2019 CX Trends Report, InMoment surveyed both consumers and brands to understand the alignments and disconnects in how well or poorly customer experience is delivered. While there are some bright spots, the overall takeaway is that most brands are still struggling to find ways to do right by their own needs while also serving the evolving needs and expectations of their customers.
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InMoment
Published By: KPMG     Published Date: Jul 31, 2019
The ability to make the right connections and walk in-step with people’s lifestyles, needs and desires has real currency in the unpredictable world of 2019. Find out the remarkable stories of brands that are not only becoming better acquainted with customers, but are delighting and surprising with zealous innovation. Read this report to discover: • how organisations can drive growth using employee and customer experience strategies • the key characteristics of organisations doing this successfully • the ‘Six Pillars’ framework for customer experience excellence • real-world insights from global CX leaders
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KPMG
Published By: HERE Technologies     Published Date: Jul 30, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
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mapping, location data, consumers, data, advertising
    
HERE Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: ExpertVoice     Published Date: Jun 20, 2019
Are we in the midst of a retail apocalypse? In spite of doomsday headlines, brands that focus on the customer experience continue to succeed. A good retail experience can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees. Unfortunately, a lot of brands and retailers overlook the latter. In fact, only 35% of retail employees feel as though training is effective. That’s a scary number, because without a well-trained retail sales force, consumers are left to their own devices.
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ExpertVoice
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: Genesys     Published Date: Jun 19, 2019
Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience heroes. You’ll learn: Three success strategies that Genesys CX Heroes use Skills every agent should have Key training tips Benchmarking strategies to measure customer service and customer experience
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Genesys
Published By: Genesys     Published Date: Jun 19, 2019
Today’s customers want fast, hassle-free, personalized interactions across channels. Global brands like PayPal, Heineken and Vodafone have embraced technology to deliver truly connected, omnichannel customer experiences. By migrating to a best-in-class customer experience platform, they’ve been able to: Meet critical business timelines with a cloud-based transition Address industry-specific regulatory requirements Reduce maintenance and operational costs Optimize employees Accelerate time-to-value and ROI Improve Net Promoter Score, customer satisfaction, call resolution Learn the four steps to plan and execute a successful, seamless migration and customer experience transformation.
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Genesys
Published By: ExpertVoice     Published Date: Jun 17, 2019
I’m not sure if you’ve heard, but people keep talking about how we’re in the midst of a retail apocalypse. It’s this thing where lots of brick-and-mortar locations close down, and even entire companies go out of business. There’s quite a bit of blame to go around: The Great Recession, and Amazon, and private equity, and shifting consumer spending behaviors. In spite of the doomsday headlines, some brands continue to succeed, and a lot of those brands seem to be focusing on one thing: the customer experience. A good retail experience for a customer can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees. Unfortunately, a lot of brands and retailers overlook the latter. In fact, according to this recent panel surveying retail employees, only 35% of retail employees feel as though training is effective. That’s a scary number for both retailers and brands, because without a well train
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ExpertVoice
Published By: KPMG     Published Date: Jun 06, 2019
Brands built around trusted technology enjoy increased customer loyalty and greater customer spend. This makes building technology that helps deliver a positive customer experience a strategic imperative for technology executives. Read this briefing to discover: • the trends pushing customer trust ever higher up the corporate agenda • how technology leaders can become the catalysts for customer trust • six priority actions for building technical and perceived trust.
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KPMG
Published By: KPMG     Published Date: Jun 06, 2019
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers. Read this story to find out: • how we developed a digital strategy to restore growth to an iconic sporting brand • how data can drive a dynamic connection with customers and create new opportunities for growth • key principles for developing your own digital strategy.
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KPMG
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: HERE Technologies     Published Date: May 23, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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HERE Technologies
Published By: Manhattan Associates     Published Date: May 15, 2019
For retailers and brands looking to transform their customer experience through improved in-store selling, engagement and fulfillment, this buyers’ guide will help translate critical business needs into prioritized criteria for point of sale software selection.
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Manhattan Associates
Published By: Here Technologies     Published Date: May 14, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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auto, mapping, location data
    
Here Technologies
Published By: Here Technologies     Published Date: May 14, 2019
Vehicle manufacturers stand poised to develop a new generation of onboard services and revenue streams that can be delivered through IVI systems. That’s why we’ve introducing HERE Navigation On Demand, the world's first SaaS connected navigation solution. It combines the integrated power of embedded navigation with the convenience and freshness of a mobile solution. Watch this joint webinar recording from HERE and ABI Research to understand how HERE Navigation On Demand can underpin a range of new digital services. Find out how HERE Navigation On Demand: Enables OEMs to create new location-based features that use over-the-air updates to remain fresh Reduces costs and simplifies the supply chain with an off-the-shelf solution that needs no infrastructure investment Enables an OEM to fully configure and brand the user experience – then deploy on any platform.
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auto, mapping, location data
    
Here Technologies
Published By: MalwareBytes EMEA     Published Date: May 10, 2019
Ransomware has taken the world by storm. CryptoWall extorted an estimated $18 million, and WannaCry locked up more than 230,000 computers across the globe in 2017. Companies of all sizes are sitting up and taking notice. Even brands with a strong security investment have fallen victim. We’ve seen ransomware cripple businesses: nearly 19% of businesses stop operations immediately after discovering a ransomware attack.1 Hospital emergency rooms forced to turn people away; global shipping logistics experience massive disruption; and even a summer blockbuster movie held up for ransom. The FBI estimates ransomware is now a billion-dollar business. Ransomware has been around for a while, and it has spiked in recent years. It secured 5th place as the most common variety of malware in 2017, up from 22nd place in 2014.2 Originally ransomware targeted individuals and was considered a consumer nuisance. It has now become a business menace.
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MalwareBytes EMEA
Published By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
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Bluecore
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Canon uses zoovu to drive engagement and brand loyalty in a crowded marketplace
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online. Featuring: Orin Borgelt, Chief Technology & Sales Officer Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf: Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory. Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions. Develop a new sales channels: Gerson uses Sa
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Salsify
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