brand experience

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Published By: Salsify     Published Date: Mar 15, 2019
With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online. Featuring: Orin Borgelt, Chief Technology & Sales Officer Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf: Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory. Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions. Develop a new sales channels: Gerson uses Sa
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
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Oracle Marketing Cloud
Published By: HERE Technologies     Published Date: May 23, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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HERE Technologies
Published By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1 800 flowers, ibm, e-commerce, case study, master data management
    
IBM
Published By: Oracle     Published Date: Apr 12, 2017
Brands are defined by the experiences they deliver. Customers are naturally self-interested, and a company’s internal workings and challenges are of little concern to them when assessing its products and services. All that matters is whether a brand is able to meet their needs as and when called upon to do so.
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Oracle
Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page, increase conversion, customer data, marketing
    
Neustar
Published By: Akamai Technologies     Published Date: Aug 22, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: ? Customer trust is at an all-time low and it’s hurting growth ? Executives are aware that customer trust is becoming critical to success ? Companies struggle to balance security with digital experience ? Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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customer, trust, company, loyalty, security
    
Akamai Technologies
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite
Published By: Applause Israel     Published Date: Jun 19, 2018
APPLAUSE CASE STUDY ACCELLION THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to wo
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Applause Israel
Published By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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Applause Israel
Published By: Applause Israel     Published Date: Sep 25, 2018
Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars. With this high bar for quality, QA organizations often struggle to keep up with: 1. Rapid Release Schedules 2. Personalization 3. New Technologies (Voice, AI) 4. Geo-Awareness and Localization 5. Device Fragmentation 6. Unexpected Customer Use Cases The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.
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Applause Israel
Published By: Spredfast     Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
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Spredfast
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Sprinklr     Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Here Technologies     Published Date: May 14, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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auto, mapping, location data
    
Here Technologies
Published By: Here Technologies     Published Date: May 14, 2019
Vehicle manufacturers stand poised to develop a new generation of onboard services and revenue streams that can be delivered through IVI systems. That’s why we’ve introducing HERE Navigation On Demand, the world's first SaaS connected navigation solution. It combines the integrated power of embedded navigation with the convenience and freshness of a mobile solution. Watch this joint webinar recording from HERE and ABI Research to understand how HERE Navigation On Demand can underpin a range of new digital services. Find out how HERE Navigation On Demand: Enables OEMs to create new location-based features that use over-the-air updates to remain fresh Reduces costs and simplifies the supply chain with an off-the-shelf solution that needs no infrastructure investment Enables an OEM to fully configure and brand the user experience – then deploy on any platform.
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auto, mapping, location data
    
Here Technologies
Published By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content
    
Brightcove
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
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spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday, captions
    
Spredfast, Inc.
Published By: Box     Published Date: Nov 12, 2014
Thanks to Box and Salesforce, a young luxury brand can go toe-to-toe with the major players. Learn how Bespoke Collection uses Box and Salesforce to professionalize the customer experience, reduce friction in the sales process, and boost communication across marketing and sales teams.
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customer experience, sales process, communication, marketing and sales teams, salesforce
    
Box
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
    
CEB
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
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business technology, customer engagement, customer experience, cios, enterprise applications
    
Netsuite DWASF Leads Display Q1 2015
Published By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization, ecommerce website optimization, optimizing ecommerce website
    
SiteSpect
Published By: NetSuite     Published Date: Feb 17, 2016
NetSuite and the National Online Retailers Association (NORA) recently gathered some of Australia’s leading retail leaders to examine the strategies that enable retailers to deliver a seamless brand experience across all channels and boost their bottom line. Download this report to learn more.
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customer experience, netsuite, nora retailers, national online retailers association, australia, brand experience, small business, finance
    
NetSuite
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