behavioral

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Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.
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silverpop, marketing, right message, email, social media
    
Silverpop
Published By: CEB     Published Date: Oct 30, 2015
Download this whitepaper to learn how to reinvent your organization's strategic workforce planning and get the most out of your data.
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strategic workforce planning, big data, behavioral data, organization profile, human resources
    
CEB
Published By: CA Technologies EMEA     Published Date: May 23, 2018
In his 1966 book “The Psychology of Science,” American psychologist Abraham Maslow tackled the idea that those in the field of psychology needed to approach treatment from multiple perspectives, to take on new ideas, and not just continue using the same theories and techniques created by Freud and his followers so many years ago. It may seem curious to refer to psychology in a work on REST and API Design, but it works to illustrate two distinctive points: (1) that all design decisions, regardless of whether they pertain to software or architecture, should be made within the context of functional, behavioral, and social requirements—not random trends; (2) when you only know how to do one thing well, everything tends to look identical. To get started, let’s take a look at REST in some detail by downloading this whitepaper today.
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CA Technologies EMEA
Published By: Trend Micro     Published Date: May 03, 2018
Since the early days of the Gartner Magic Quadrant for this category, there have been successive waves of innovation. Back in 2002, integrated firewalls captured the market’s (and Gartner’s) attention. Over the years, we’ve seen technologies, such as full disk encryption, data loss prevention (DLP), behavioral detection, application control, and more recently, machine learning, as effective new ways to protect endpoints, detect threats and give security teams peace of mind. Trend Micro has consistently been part of these innovation waves. It’s clear that the market is excited about Endpoint Detection & Response (EDR). There are two drivers for this, and we are committed to delivering effective solutions in both areas.
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Trend Micro
Published By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration
    
Unica
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal
Published By: Forcepoint     Published Date: Apr 19, 2016
Innovative practices lead to innovative results. Using our pillars to build a security program helps businesses develop user visibility and behavioral context. Total awareness — “seeing” the extent of your user behavior — starts with five pillars and ends with unquestioned success.
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Forcepoint
Published By: LogRhythm     Published Date: Aug 08, 2016
It feels as if these folks have been around forever. They started life as a SIEM with a heavy emphasis on log management. Today they are all that plus a solid suite of next-generation attributes. They have many of the attributes of next-gen SIEMs: artificial intelligence, sophisticated log correlation, sophisticated pattern recognition and behavioral analysis. Their strength is, as it always has been, log management. But “log management” has taken on an entirely new dimension with this product. As is absolutely necessary today, it has the intelligence to analyze, correlate and make sense of huge amounts of data.
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security, technology, best practices, information technology, business intelligence, business analytics, business management
    
LogRhythm
Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: Logrhythm     Published Date: Feb 24, 2016
In this webinar, learn how LogRhythm reduces mean time to detect (MTTD) and mean time to respond (MTTR) through machine-driven, real-time behavioral analytics, rapid forensic search and automated response.
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logrhythm, cyber attacks, cyber threat, security, security application, application security, compliance, hacker detection, intrusion detection, intrusion prevention, security management, security policies
    
Logrhythm
Published By: Unica     Published Date: Sep 08, 2010
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
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unica, behavioral analytics, personalized marketing, interactive marketing, lifecycle management, retention
    
Unica
Published By: iKnowtion     Published Date: Nov 17, 2011
Find out ways to understand the online and offline behavior customers and other impacts associated with this company's online marketing efforts.
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customer intelligence, behavioral analysis, customer analytics, channel optimization, iknowtion
    
iKnowtion
Published By: Citrix     Published Date: Nov 11, 2015
Join this webinar to hear author Colin Shaw explore the new science of behavioral economics and its impact on customer experience. As a bonus, everyone attending this session will get a free copy of Colin’s book, “Unlocking the Hidden Customer Experience.”
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customer experience, customer's actions, behavioral economics, enterprise applications
    
Citrix
Published By: Niara     Published Date: Jan 27, 2016
Download this whitepaper to learn some common myths to consider when deploying security analytics solutions.
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security analytics, security analytics solutions, analysts, attack detection, security, incident response, security monitoring, behavioral analytics, machine learning, user behavior analytics, user and entitiy behavior analytics, it management
    
Niara
Published By: Niara     Published Date: Jan 27, 2016
Download this white paper to learn the must-have tactics organizations can use to quickly detect attacks on the inside and severely limit the damage they can do.
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advanced attacks, attack detection, cybercriminals, perimiter defenses, security breach, learning-based security analytics, security monitoring, behavioral analytics, machine learning, user behavior analytics, user and entitiy behavior analytics, security, it management
    
Niara
Published By: Niara     Published Date: Jan 29, 2016
This handy guide, that also includes an evaluation checklist, will help you select one that’s right for your organization.
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security analytics, security analytics solutions, analysts, attack detection, security, incident response, security monitoring, behavioral analytics, machine learning, user behavior analytics, user and entitiy behavior analytics
    
Niara
Published By: Chango     Published Date: Apr 17, 2012
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
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retargeting, remarketing, remessaging, re-targeting, search retargeting, site retargeting, behavioral targeting, chango, magnetic, adwords, search engine marketing, paid search, sem
    
Chango
Published By: SAS     Published Date: Apr 25, 2017
Insurers have long been plagued by fraud, error, waste, and abuse in health care payments. The costs are huge – amounting to as much as 25 percent of payments made. Today’s data management and analytics platforms promise breakthroughs by incorporating comparative and behavioral data to predict as well as detect loss in all its forms. To explore the opportunities and how insurers can capitalize on them, IIA spoke with Ben Wright, Sr. Solutions Architect in SAS’s Security Intelligence Global Practice.
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SAS
Published By: Skillsoft     Published Date: Mar 27, 2015
In a leadership survey, the results reveal that respondents understand the attributes and behavioral trends that will drive success and innovation into the future, yet acknowledge that their organizations are celebrating and encouraging many behaviors and practices that created success in the last century. Where does your organization fit in? Are you encouraging yesteryear leadership traits? Download Actionable Leadership in the Creative Age and learn how to foster the right leadership traits within your organization.
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leadership, leadership development, leadership behaviors, leaders, managers, grit, human resources
    
Skillsoft
Published By: McAfee     Published Date: Mar 31, 2017
Fragmented and siloed security infrastructure is not sustainable against today’s threats. Adopt an optimized approach that encourages collaboration and visibility across the enterprise.
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secops, siem, soc, threat defense, continuous monitoring, remediation, response, automation, process integrations, behavioral analysis
    
McAfee
Published By: McAfee     Published Date: Mar 31, 2017
Infographic to accompany the "Sustainable Security Operations" white paper. It demonstrates how sustainable security operations overcomes major inhibitors.
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secops, siem, soc, threat defense, continuous monitoring, remediation, response, automation, process integrations, behavioral analysis
    
McAfee
Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
    
Unica
Published By: Unica     Published Date: Sep 08, 2010
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, customer relationships, social media, crm
    
Unica
Published By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting
    
Eloqua
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