awareness

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Published By: ePharma     Published Date: Jan 08, 2018
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem. There are three key areas to explore: 1. Consumer Awareness 2. B2B Becoming B2C 3. Legal Aspects
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ePharma
Published By: HireVue     Published Date: May 18, 2018
Recruiting leaders know that if their companies aren’t sourcing and hiring for diversity they are missing valuable talent and experience. This is one of the reasons diversity has been a focus area for improvement in recent years. Many organizations start with training. While diversity training is important for creating awareness, it doesn’t a¬ffect human behavior. A 2017 meta-analysis of studies investigating bias training confirmed this. Formal training can reduce unconscious bias, but it does not change behavior.13 This has put talent leaders in a di cult position. The way to make real progress on diversity hiring initiatives is by using systematic processes that apply data-driven decision making. With structured interviews and AI, you can overcome unconscious bias and make hiring more equitable for all candidates.
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HireVue
Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes the McAfee 5206's throughput based on the latest version 5.8 software, with various firewall policies applied and different traffic scenarios.
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mcafee 5206's throughput, mcafee, testing of the mcafee ngfw, security, firewall, security internet, dpi, url filtering, http traffic, application awareness, application security, encryption, firewalls, internet security, network security appliance, security management, security policies, software testing
    
McAfee
Published By: F5 Networks Inc     Published Date: Aug 13, 2013
Applications running across networks encounter a wide range of performance, security, and availability challenges as IT department strive to deliver fast, secure access from anywhere, at any time, on any device. Read this paper to learn why applications fail, why network load balancing alone offers little protection, and why context-aware application delivery is so critical to making mission-critical applications highly available, fast and secure.
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network, load balancing, application awareness, resource, context-aware application delivery
    
F5 Networks Inc
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience
    
Spredfast, Inc.
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: HP Inc.     Published Date: Jun 03, 2019
Awareness of the issue is essential. As with most security threats, an understanding of how it operates will help determine next steps. Here we have outlined seven key actions to help prevent cryptojackers taking over your network.
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HP Inc.
Published By: Gemini Data     Published Date: Jan 16, 2018
The Gemini enterprise platform is designed from the groud up to help you extract the most from your data ultimately delivering true situation awareness to your organization
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Gemini Data
Published By: Trend Micro     Published Date: May 03, 2018
Osterman Research wants to make it clear at the outset that we believe Microsoft Office 365 to be a robust and capable platform, one that will serve most organizations well. If your organization is using Office 365, we recommend you continue to do so. If you’re not using it, we recommend you consider it. Microsoft offers a large, varied and growing number of features and functions in Office 365, and at a wide range of price points that will satisfy different markets. Decision makers evaluating the efficacy of Office 365 to meet their business requirements must be aware of its shortcomings in the areas of data protection, archiving, security, encryption, authentication and eDiscovery (among others) covering workloads like Exchange Online, SharePoint Online, OneDrive for Business, Skype for Business, and Azure Active Directory. An awareness of these shortcomings enables decision makers to plan for the mitigations required to assure the proper business performance of Office 365.
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Trend Micro
Published By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Burton Group     Published Date: Jul 07, 2008
Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling tools and techniques arrives in the nick of time, because new technical and regulatory realities demand that enterprises maintain scrupulous awareness of their data and how it is used. Data modeling is no longer for databases only, no longer for technologists only, and no longer optional.
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modeling, data modeling, data management, data mining, business intelligence, dba, database administration, burton group, business analytics
    
Burton Group
Published By: Jive Software     Published Date: Mar 03, 2010
Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.
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jive, netapp community, social business software, storage, data management, hosting, online community, brand awareness, web experience, deployment
    
Jive Software
Published By: EMC Corporation     Published Date: Aug 05, 2014
Large organizations can no longer rely on preventive security systems, point security tools, manual processes, and hardened configurations to protect them from targeted attacks and advanced malware. Henceforth, security management must be based upon continuous monitoring and data analysis for up-to-the-minute situational awareness and rapid data-driven security decisions. This means that large organizations have entered the era of data security analytics. Download here to learn more!
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big data, data management, security threats, advanced analytics, security management, predictive analytics, compliance, security
    
EMC Corporation
Published By: Skillsoft     Published Date: Jul 23, 2014
This ExecBlueprint discusses how companies can address these risks through the development of a comprehensive risk management framework that incorporates both company policy to enforce standards for safe social media and technology use and technical controls to monitor activity. Although no single blueprint exists, the framework should be sufficiently robust to prevent most employees from clicking on suspicious links and posting confidential information— and contain damage caused by inevitable human error, before the story ends up in The New York Times.
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skillsoft, compliance, social media, online activity, security standards, awareness, risk management, malware, threats, security
    
Skillsoft
Published By: McAfee     Published Date: Apr 16, 2014
This paper examines what US federal agencies and organizations should look for in log management strategy and integration into and support of applicable and prospective security and compliance programs and initiatives.
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siem, log management, federal agency, compliance, situational awareness, visualization, security
    
McAfee
Published By: McAfee     Published Date: Oct 28, 2014
For SIEM to help usher in more effective security and risk management strategies—particularly related to threat mitigation, embracing trends, and aligning with business priorities—these five business issues must be addressed. McAfee spoke with SIEM users and this brief lists those top issues along with corresponding customer case studies and use cases.
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big security data, situational awareness, real-time context, management ease, integrated security, siem, mcafee, risk management strategies, siem use cases, customer stories, federal government, healthcare provider, retailer, utility company, financial services, security
    
McAfee
Published By: CradlePoint     Published Date: Sep 04, 2014
Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!
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pop-up stores, secure infrastructure solutions, mobile pop-up, cradlepoint
    
CradlePoint
Published By: Turn     Published Date: Mar 09, 2016
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
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programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy, awareness, conversion
    
Turn
Published By: Forcepoint     Published Date: Apr 19, 2016
Innovative practices lead to innovative results. Using our pillars to build a security program helps businesses develop user visibility and behavioral context. Total awareness — “seeing” the extent of your user behavior — starts with five pillars and ends with unquestioned success.
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Forcepoint
Published By: Cisco     Published Date: Jul 11, 2016
The Internet of Things (IoT) stands to benefit a number of key public sector subverticals, particularly public safety, because it will be leveraged to enhance real-time situational awareness, improve response times and safety, function as a force multiplier, help minimize operational expenditures, and facilitate evidence-based operations and real-time safety decisions.
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Cisco
Published By: Plantronics     Published Date: Sep 27, 2013
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
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social media, facebook, twitter, customer relationship management, youtube, linkedin, marketing, brand awareness
    
Plantronics
Published By: Javelin Strategy & Research     Published Date: Jul 02, 2008
Javelin Strategy & Research has released a study covering data breach victims, which highlights the acute awareness among consumers about data security and the significant implications security breaches represent to businesses once consumer trust is compromised. Read this report, which also reveals Javelin's recommendations to institutions to address consumer security concerns and expectations in the event of a data breach.
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javelin, debix, customer service, customer experience, damage control, data breach, security breach, network security, intrusion detection, intrusion prevention, customer relationship management, customer experience management
    
Javelin Strategy & Research
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Tyco Integrated Security     Published Date: Dec 08, 2014
Establishing a thriving business takes dedication and hard work, yet that can easily be destroyed without taking precautionary measures. To create more safety awareness, we’ve listed the top five vulnerabilities business owners face every day.
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robbery, burglary, theft, liability, fire safety, vandalism, security, business intelligence
    
Tyco Integrated Security
Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
    
Wyng
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