awareness

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Published By: Utimaco     Published Date: Aug 18, 2008
Data protection programs at most organizations are concerned with protecting sensitive data from external malicious attacks, relying on technical controls that include perimeter security, network/wireless surveillance and monitoring, application and point security management, and user awareness and education. In this paper, the different leakage points are mapped with regulations and best practices.
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leak, leakage, data protection, pci, cardholder, cardholder data, utimaco, database security, security, best practices, pci compliance
    
Utimaco
Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
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microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing
    
Semphonic
Published By: VMS     Published Date: Jul 31, 2009
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
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awareness, preferences, share, share of discussion, brand equity, cgm/wom, goals, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see
    
VMS
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS
Published By: CareerBuilder     Published Date: Apr 20, 2010
Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.
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recruitment, careerbuilder, ebook, branding, awareness, engaging
    
CareerBuilder
Published By: Unitrends     Published Date: May 12, 2011
In this paper, we'll compare and contrast the advantages and disadvantages of each of these techniques and explain why incremental forever when combined with byte-level deduplication is the superior methodology for reducing redundant data in the most efficient manner possible.
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unitrends, redundant data, backup solution, data deduplication, olsen twins, mark kate olsen, ashley olsen, content awareness, file-level, block-level, byte-level, incremental forever, backup and recovery, storage management, application integration, data protection
    
Unitrends
Published By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings
Published By: Raritan     Published Date: Jul 30, 2015
Learn more about these trends and how Data Center Infrastructure Management (DCIM) software can help your staff improve productivity, improve awareness of potential issues, and enhance forecasting and decision making.
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raritan, data centers, dcim, infrastructure, network performance management, storage virtualization, server virtualization, data deduplication, data center design and management
    
Raritan
Published By: Polycom     Published Date: Aug 16, 2017
"WR believes that huddle rooms should be an integral part of every organization’s meeting room and collaboration strategy for several reasons including: - the addition of millennials to the work environment - the enhanced interest (and in some cases use) of open work spaces and telecommuting - the increased need to support large numbers of collaborative and distributed work teams But most companies remain stymied about how to deal with these spaces. This study, sponsored by Polycom, is intended to raise awareness of the value and importance of these misunderstood, mismanaged, and often under-appreciated meeting spaces."
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polycom, huddle room, wainhouse report, work environment, video collaboration
    
Polycom
Published By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
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offerpop, scout, commerce functionality, brand awareness, ecommerce site performance
    
Wyng
Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
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offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
Published By: Modis     Published Date: Mar 09, 2015
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies. Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond. Download to learn more!
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modis, security challenges, it spending, privacy concerns, cybersecurity, security experts, data breaches, consumer facing breaches, security, it management
    
Modis
Published By: SurveyMonkey     Published Date: Oct 26, 2015
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
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surveymonkey, customer experience, customer care, reputation
    
SurveyMonkey
Published By: SurveyMonkey     Published Date: Jan 28, 2016
Download our 21-page sample Brand Tracking study on top shampoo brands to see the insights and analysis you could be bringing to your business.
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surveymonkey, survey, purchase, usage, awareness, familiarity, consideration, choice, brand attribute, analysis
    
SurveyMonkey
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: Symantec     Published Date: Jan 10, 2013
The recent release of the Firesheep Wi-Fi attack tool has increased awareness among both users and attackers of the inherent insecurity of unprotected HTTP connections. This white paper is about protecting users from Firesheep and other attacks.
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firesheep, sidejacking attacks, ssl, unprotected networks, symantec, http connections, security, data management
    
Symantec
Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
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jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b, leads, data leads, quality data
    
Jigsaw
Published By: Jigsaw     Published Date: Apr 12, 2011
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
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jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads
    
Jigsaw
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube, flickr, social business, engagement, awareness, monitoring, spredfast, brand awareness, customer care, lead generation, social media objectives
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube, flickr, social business, engagement, awareness, monitoring
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions, real time trends
    
Spredfast, Inc.
Published By: Riverbed     Published Date: Jul 15, 2014
The Riverbed solution is one that exhibited strong capabilities across a broad number of our measured categories, without clearly dominating anything in particular. The solution is still going through integration between the Cascade and OPNET portfolios, and thus did not achieve full potential scores in some regards, but the breadth of design and capabilities is now among the very best in the ANPM sector.
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ema, application-awareness, network, performance, management, solution, opnet, network performance, network performance management, application performance management
    
Riverbed
Published By: Riverbed     Published Date: Jul 15, 2014
The intelligent economy is here, and it is transforming IT's mandate to deliver business value to the enterprise. Businesses recognize that to remain competitive, they need to embrace a broader array of collaborative applications and create ubiquitous access to these applications at the far reaches of the globe. Ensuring IT is the "must have" resource in new revenue-generating opportunities is top of mind for all IT professionals.
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business value, roi, application-awareness, network performance, network management, network performance management, it spending, return on investment, productivity
    
Riverbed
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