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Published By: Marketo     Published Date: Feb 17, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
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marketo, marketing automation, roi, crm
    
Marketo
Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
    
Pardot
Published By: Gleanster Research     Published Date: May 08, 2014
This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.
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gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
Gleanster Research
Published By: Oracle     Published Date: Nov 21, 2013
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
    
Vocus
Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
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ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
    
Dotmailer
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik
Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
Published By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
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act-on, marketing, marketing automation, market planning, effective marketing
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.
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email marketing, marketing automation, email marketing personalization, marketing automation readiness
    
Act-On
Published By: Net Atlantic     Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, total engagement, email marketing, emarketing, social media, sms automation, churn
    
Net Atlantic
Published By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
    
Net Atlantic
Published By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
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tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies, enterprise applications
    
Tippit, CRM
Published By: Tippit, CRM     Published Date: May 18, 2009
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
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crm, hosted crm, tippit, marketing, market, hosted, on-premise, solution
    
Tippit, CRM
Published By: LeadMaster APAC     Published Date: Sep 06, 2011
LeadMaster experts will take you through Marketing Workflow Automation to automate your internal and external marketing processes in the cloud.
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LeadMaster APAC
Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
    
Gleanster Research
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing
    
IBM
Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch
    
Marketo
Published By: Marketo     Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
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marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits, return on investment
    
Marketo
Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit
    
Marketo
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