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Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
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spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
Published By: HERE Technologies     Published Date: May 24, 2019
How secure is your company’s network? The rising frequency of employee network access is fast becoming one of the most prevalent and unmanaged risks to the protection of critical enterprise data. When coupled with increasingly sophisticated cyber-attacks, the possibility of a security breach of enterprise networks becomes more likely. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing identity fraud. Discover the latest facts and statistics. Learn more about the use-case of location verification when logging into your company’s network. Download the infographic from HERE Technologies.
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technology, mapping, location data
    
HERE Technologies
Published By: Cisco EMEA     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
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sd-access, segmentation, network fabric, wan, automation, cisco, analytics
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: Mar 05, 2018
The competitive advantages and value of BDA are now widely acknowledged and have led to the shifting of focus at many firms from “if and when” to “where and how.” With BDA applications requiring more from IT infrastructures and lines of business demanding higher-quality insights in less time, choosing the right infrastructure platform for Big Data applications represents a core component of maximizing value. This IDC study considered the experiences of firms using Cisco UCS as an infrastructure platform for their BDA applications. The study found that Cisco UCS contributed to the strong value the firms are achieving with their business operations through scalability, performance, time to market, and cost effectiveness. As a result, these firms directly attributed business benefits to the manner in which Cisco UCS is deployed in the infrastructure.
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big data, analytics, cisco, value, business, enterprise
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: Jun 01, 2018
What if defenders could see the future? If they knew an attack was coming, they could stop it, or at least mitigate its impact and help ensure what they need to protect most is safe. The fact is, defenders can see what’s on the horizon. Many clues are out there—and obvious. The Cisco 2018 Annual Cybersecurity Report presents our latest security industry advances designed to help organizations and users defend against attacks. We also look at the techniques and strategies that adversaries use to break through those defenses and evade detection. The report also highlights major findings from the Cisco 2018 Security Capabilities Benchmark Study, which examines the security posture of enterprises and their perceptions of their preparedness to defend against attacks.
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Jun 01, 2018
It’s time to make working together what it should be—intuitive. Cisco Webex Teams enables teams to meet, create and communicate continuously on a single easy-to-use platform. Tools adapt, so teams don’t have to. The same page? Everyone is on it, no matter what device or apps they like to use or where they are. Innovation and work keep moving forward, even after a meeting ends. And everyone enjoys an exceptional experience safeguarded by enterprise-grade security no matter how big the business scales.
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cisco, webex, collaboration
    
Cisco EMEA
Published By: Cisco EMEA     Published Date: Jun 05, 2018
In Cisco abbiamo aiutato migliaia di aziende a prepararsi per il GDPR, il che significa che ci è stata fatta praticamente ogni domanda possibile sull’argomento. Così abbiamo pensato di riassumere le domande che ci sentiamo rivolgere più spesso e di fornire alcune risposte utili per chi si sta avviando sul percorso della conformità al GDPR.
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Jun 05, 2018
E se i responsabili della sicurezza potessero prevedere il futuro? Se sapessero che un attacco è imminente, potrebbero bloccarlo o almeno mitigarne l’impatto e si adopererebbero per mettere in sicurezza le risorse che più necessitano protezione. In effetti gli addetti alla sicurezza sono in grado di vedere cosa si profila all’orizzonte: gli indizi sono molti (ed evidenti).
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Cisco EMEA
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: goTransverse     Published Date: Nov 25, 2015
In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner as they seek to develop and support alternative business models for both existing and new products and services.
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goTransverse
Published By: Spectrum Enterprise     Published Date: Mar 01, 2019
The scalability of its EP-LAN lets MMC Corp seize new opportunities without adding infrastructure. For example, Scales and Trusler are looking at virtual desktops or virtual desktop image [VDI] files for some offices and even job sites. “We’ll probably have to scale some bandwidth internally for that,” Trusler notes, “but if we do the VDI internally or we do it with an external third party, it doesn’t really matter… because we can get them on that EP-LAN network and we can get the bandwidth that we need… quickly.” EP-LAN is scalable. In most cases, adding additional services at a specific customer location can easily be turned up by Spectrum Enterprise remotely. Choosing a fiber EP-LAN over MPLS not only met the challenge to connect MMC Corp locations: it created an IT platform that continues to scale to support rapid expansion and innovation.
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Spectrum Enterprise
Published By: Spectrum Enterprise     Published Date: Mar 01, 2019
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
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Spectrum Enterprise
Published By: Akamai Technologies     Published Date: May 08, 2017
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement. Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is. Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
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akamai, akamai gaming, game development, goal setting, web performance
    
Akamai Technologies
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Security is a looming issue for businesses. The threat landscape is increasing, and attacks are becoming more sophisticated. Emerging technologies like IoT, mobility, and hybrid IT environments now open new business opportunity, but they also introduce new risk. Protecting servers at the software level is no longer enough. Businesses need to reach down into the physical system level to stay ahead of threats. With today’s increasing regulatory landscape, compliance is more critical for both increasing security and reducing the cost of compliance failures. With these pieces being so critical, it is important to bring new levels of hardware protection and drive security all the way down to the supply chain level. Hewlett Packard Enterprise (HPE) has a strategy to deliver this through its unique server firmware protection, detection, and recovery capabilities, as well as its HPE Security Assurance.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
La transformation numérique est incontournable pour les entreprises de taille moyenne (de 100 à 999 salariés) si elles veulent prospérer dans l’économie numérique. La transformation numérique permet aux entreprises d’augmenter leur avantage concurrentiel au travers d’initiatives telles que l’automatisation des processus métier, l’amélioration de l’efficacité opérationnelle, le renforcement des relations client, et la création de nouvelles sources de revenus basées sur des produits et des services reposant sur la technologie. La transformation numérique est un parcours. Ce parcours commence avec des entreprises qui adoptent une vision centrée sur l’informatique pour favoriser une stratégie elle-même centrée sur les données et les analyses. Le résultat des initiatives de transformation numérique dépend de la capacité d’une entreprise à exploiter efficacement les talents, les processus, les plates- formes et la gestion pour atteindre les objectifs commerciaux de l’entreprise.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
La sécurité est une préoccupation permanente pour les entreprises Le paysage des menaces ne cesse de se développer et les attaques sont de plus en plus complexes. Si les technologies émergentes telles que l'Internet des objets (IoT), la mobilité et les environnements informatiques hybrides font apparaître de nouvelles opportunités commerciales, elles introduisent également de nouveaux types de risques. Protéger les serveurs au niveau logiciel n'est plus suffisant ; pour garder un temps d'avance sur les menaces, les entreprises doivent se protéger au niveau des systèmes physiques. Avec la multiplication des contraintes réglementaires, la conformité joue un rôle de plus en plus critique à la fois sur l'augmentation de la sécurité et sur la réduction du coût des non-conformités. Ces différents aspects étant extrêmement critiques, il est très important de définir des niveaux de protection matérielle et d'appliquer les mesures de sécurité jusqu'à la chaîne d’approvisionnement. À cet effet,
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
IIDC erwartet, dass bei Unternehmenskunden das Wachstum bei Flash-Speicher weiterhin höher als bei rotierenden Festplatten ist und dass die ausgelieferte SSD-Kapazität jedes Jahr um mehr als 75 % ansteigt.2 Eine mögliche Ursache dafür ist, dass die Preise schneller sinken als erwartet. Eine aktuelle Studie zeigt, dass Flash in Bezug auf die Gesamtbetriebskosten über einen Zeitraum von vier Jahren gesehen das kostengünstigste Medium für alle Speicherumgebungen ab 2016 sein wird.3 Die Gesamtbetriebskosten für Flash werden bis 2020 weiter sinken und einen ROI ermöglichen, bei dem Lösungen mit rotierenden Festplatten nicht mithalten können.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Die digitale Transformation ist für mittelständische Unternehmen (100 bis 999 Mitarbeiter) ein absolutes Muss, um im digitalen Umfeld erfolgreich zu sein. Durch eine digitale Transformation können sich Unternehmen mehr Wettbewerbsvorteile verschaffen, indem sie Geschäftsprozesse automatisieren, operative Abläufe effizienter gestalten, Kundenbeziehungen vertiefen und neue Umsatzströme durch Produkte und Services generieren, die auf modernsten Technologien basieren. Die digitale Transformation kann durchaus als Reise gesehen werden, die damit beginnt, dass Unternehmen eine IT-basierte Vision entwickeln. Diese führt dann zu einer datenorientierten Strategie, bei der Analysen im Mittelpunkt stehen. Das Ergebnis solcher Initiativen hängt von der Fähigkeit des Unternehmens ab, Menschen, Prozesse, Plattformen und den Aspekt Governance effizient zu nutzen, um die Geschäftsziele des Unternehmens zu erreichen.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
In einem typischen Unternehmen steigt das Datenvolumen, das verwaltet und geschützt werden muss, um ca. 40 % pro Jahr. Dazu kommen die Performanceanforderungen neuer Anwendungen und der Wunsch nach kurzen Antwortzeiten, ständiger Verfügbarkeit und Zugri zu jeder Zeit und an jedem Ort. Diese Speicheranforderungen lassen sich nicht mit herkömmlicher Technik mit rotierenden Festplatten bewältigen.
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Hewlett Packard Enterprise
Published By: SAP     Published Date: May 18, 2014
For years, experienced data warehousing (DW) consultants and analysts have advocated the need for a well thought-out architecture for designing and implementing large-scale DW environments. Since the creation of these DW architectures, there have been many technological advances making implementation faster, more scalable and better performing. This whitepaper explores these new advances and discusses how they have affected the development of DW environments.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management, business insights, architecture, business intelligence, big data tools, database development, service oriented architecture
    
SAP
Published By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management, business insights, architecture, business intelligence, big data tools, it management, knowledge management
    
SAP
Published By: Vonage Business     Published Date: Aug 12, 2015
This paper explains both UC and the attraction to the cloud or specifically UCaaS (Unified Communications as a Service). Hosted communications is the only communications sector experiencing recent, consistent, year-over-year growth. The model offers businesses operational, financial and technical advantages. UCaaS offers a transformation in business communications and collaboration. There’s a lot of change taking place, and it is good news for business enterprises.
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Vonage Business
Published By: Vonage Business     Published Date: Aug 12, 2015
Download this white paper to learn more about Vonage's suite of feature-rich communication solutions that combine leading technology and flexibility to create the perfect solution for any business.
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Vonage Business
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
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