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Published By: Zuberance     Published Date: Oct 11, 2010
Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.
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zuberance, roi, paid media, rich media, advocacy, wom, impressions, sales value
    
Zuberance
Published By: IBM     Published Date: Aug 16, 2016
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
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ibm, commerce, retail, customer analytics, ibm institute for business value, digital technology, enterprise applications
    
IBM
Published By: Group M_IBM Q2'19     Published Date: Jul 01, 2019
The days of data being narrowly defined as highly structured information from a few specific sources is long gone. Replacing that notion is the reality of a wide variety of data types coming from multiple sources, internal and external, to an organization. All of it is in service of providing everyone from IT, to line-of-business (LOB) employees, to C-level executives with insights that can have an immediate and transformative impact.
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Group M_IBM Q2'19
Published By: Group M_IBM Q3'19     Published Date: Jul 01, 2019
The days of data being narrowly defined as highly structured information from a few specific sources is long gone. Replacing that notion is the reality of a wide variety of data types coming from multiple sources, internal and external, to an organization. All of it is in service of providing everyone from IT, to line-of-business (LOB) employees, to C-level executives with insights that can have an immediate and transformative impact.
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Group M_IBM Q3'19
Published By: Oracle     Published Date: Apr 05, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
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expect better service, better products, better communication, smarter service, contact center, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 01, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
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zenithoptimedia, oracle, smarter service, contact center, lowest tco, cloud-based contact center, contact-center solutions, oracle rightnow solutions
    
Oracle
Published By: Oracle     Published Date: Nov 13, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
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zenithoptimedia, oracle, smarter service, contact center, lowest tco, cloud-based contact center, contact-center solutions, oracle rightnow solutions
    
Oracle
Published By: iCims     Published Date: Oct 02, 2015
Did you know that 88% of all job seekers have at least one social networking profile? Because of this, 92% of companies have used or plan to use social media to recruit. If businesses aren't using social media for recruiting, they can potentially miss candidates that wouldn't be found elsewhere. Don't let your competition find these great candidates first, and even worse, your competition can find these great candidates.
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social and mobile, social, mobile, icims, enganging candidates, reaching candidates, talent platform, social mobile recruiting
    
iCims
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
    
IBM
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Download this White Paper to find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming the challenges of integrating social media across their organization.
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: Epson     Published Date: Jun 21, 2018
Solvent printing is the perfect solution for signs, vehicle wraps, and many other print applications. Solvent inks produce top-quality graphics, enabling printing service providers (PSPs) to maintain high-volume output and lower production costs while providing their customers superior color gamut and accuracy. Although solvent inks provide great performance and have many additional bene ts, they come with one frustrating work ow drawback: the delays PSPs experience by having to wait for solvent ink to dry, particularly when the application requires lamination. A new breakthrough solvent ink technology solves this problem by reducing print curing time by at least 75% of the 24 hour waiting period normally recognized by media manufacturers and industry specialists. These new solvent inks make it possible for PSPs to laminate solvent prints on the same day they are printed. PSPs can achieve high image quality without sacri cing valuable time, plus they can avoid clutter and reduce spa
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Epson
Published By: Butler Technologies     Published Date: Jul 02, 2018
Increasingly complex networks, require more than a one-size-fitsall approach to ensuring adequate performance and data integrity. In addition to the garden-variety performance issues such as slow applications, increased bandwidth requirements, and lack of visibility into cloud resources, there is also the strong likelihood of a malicious attack. While many security solutions like firewalls and intrusion detection systems (IDS) work to prevent security incidents, none are 100 percent effective. However, there are proactive measures that any IT team can implement now that can help ensure that a successful breach is found quickly, effectively remediated, and that evidential data is available in the event of civil and/or criminal proceedings.
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Butler Technologies
Published By: Vocus, Inc     Published Date: Jan 16, 2009
Rapid media changes make it challenging for PR professionals to keep up.  Discover methods to navigate through today’s media landscape, while you stay ahead of the changes. Uncover techniques for building strong media relationships using the latest technology, to achieve PR success.
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vocus, media landscape, pr professionals, public relations, media relationships, pr success
    
Vocus, Inc
Published By: Socialbakers     Published Date: Jan 26, 2015
Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
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social media kpis, social media strategy, network management, network performance, network performance management, business metrics
    
Socialbakers
Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation
    
Oracle Social Cloud
Published By: Bluewater Learning     Published Date: Apr 09, 2018
As great as Cornerstone OnDemand is, anyone could use a little help solving more of their learning and talent management challenges. With the right partner, you can achieve greater business results with Cornerstone almost immediately.
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bluewater, bluewater assurance, cornerstone ondemand support, cornerstone ondemand administration, cornerstone ondemand assurance, cornerstone ondemand reporting, cornerstone ondemand ux workflows, cornerstone ondemand content
    
Bluewater Learning
Published By: iCims     Published Date: Oct 02, 2015
Recruiting departments are increasingly adopting marketing techniques to attract the best talent to their organizations. Software solutions, such as the iCIMS Talent Platform, can help companies keep their brand consistent across all recruiting mediums through branded email communication, social media micro sites and more. Recruiting with an effective employment brand can increase candidate engagement and interest in joining your company.
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recruiting, talent management, talent recruitment, recruiting solutions, human resources
    
iCims
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics
    
Adobe
Published By: Marketo     Published Date: Oct 04, 2017
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns. This ebook will cover the eight most common digital marketing pitfalls, including those related to channel optimization, social media, metrics, and more, to help you understand how to avoid or fix them.
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digital marketing, channel optimization, social media, metrics, pitfalls
    
Marketo
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book from uberVU via Hootsuite will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
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social media, social media fails, avoiding mistakes, branding, failproof
    
uberVU via HootSuite
Published By: Adobe     Published Date: Mar 26, 2018
Just off the coast of Grenada, West Indies, in the depths of Molinere Bay, marine life thrives amid an eerie art installation of lifelike mixed-media figures. Sculptor and conservationist Jason deCaires Taylor is the visionary behind this first-ever underwater sculpture gallery. Created as more than a unique place to showcase his talents, his art allows people, marine life, and fragile underwater habitats to coexist in harmony.
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Adobe
Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding, web design, service, quality
    
Bizmago
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
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