2015

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Published By: Intercom     Published Date: Apr 05, 2018
This was our thinking when we began publishing a companion podcast to this blog in the summer of 2015. A blog is an ideal channel when your audience is glued to a screen, actively looking for new information they can quickly read or scanning Twitter for headlines. But what about during a morning office commute? An evening run? A weekend break from the MondayFriday grind of desk work?
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Intercom
Published By: Starfleet Media     Published Date: Oct 14, 2015
Everything you need to know about next-generation Retail Management and POS Systems — and how to select the right one for your business.
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retail, management, pos systems, efficiency, data, crm, best practices, business analytics, business intelligence, business management, customer relationship management
    
Starfleet Media
Published By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
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shareablee, social media, social media growth, facebook, instragram, social engagement, social web, smart phones, business activity monitoring, customer interaction service, marketing automation, collaborative commerce, customer experience management, secure content management
    
Shareablee
Published By: IBM     Published Date: Mar 28, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs? To better understand what companies are doing in the area of employee listening and the extent to which employees are willing to participate, we analyzed data from the 2015 IBM Smarter Workforce Institute WorkTrends Survey – a broad-based survey of ov
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ibm, ibm smarter workforce, work trends, employee engagement, human resources management
    
IBM
Published By: IBM     Published Date: May 17, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps. Portal offerings must step up to meet escalating demands.
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ibm, horizontal portals, magic quadrant, digital business, engagement, portal, business analytics, business intelligence, business management, customer interaction service, customer relationship management, corporate portals, customer experience management, cloud computing
    
IBM
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate
Published By: BlackBerry Cylance     Published Date: Aug 22, 2018
Cylance engaged SE Labs to independently assess CylancePROTECT’s ability to predict and prevent previously unknown threats. SE Labs pitted the May 2015 version of CylancePROTECT® — without a cloud connection or updates — against some of the most destructive and disruptive threats that appeared between 2016 and 2018, after the model was trained and deployed.
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predictive, advantage, cylance, protect, cloud, connect
    
BlackBerry Cylance
Published By: iCims     Published Date: Oct 27, 2014
The "15 Tips for 2015" eBook will help you gain valuable insight into what your recruitment strategy is missing and what can set you up for success in 2015.
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icims, recruiting, staffing, hiring, technology tips, recruitment, hr technology, technology candidates, manage talent, strong employees, recruitment strategy, talent platform, talent aquisition, business management, employee performance, productivity
    
iCims
Published By: Esker     Published Date: Jun 23, 2015
When it comes to efficiency and innovation, accounts receivable (AR) departments are notoriously behind the times. Ready to move your billing and collections into the 21st century?
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billing, collections, technology, processing, finance
    
Esker
Published By: Esker     Published Date: Jun 29, 2015
Read the new independent research report from Ardent Partners, ePayables 2015: State of the Market Report. Drawing on the feedback of hundreds of AP and finance professionals, this unique report offers a comprehensive snapshot into what’s happening in AP, including insights on: • How the role of AP is continuously evolving • Key drivers that shape AP leaders’ plans and priorities • How automation technology is impacting AP • Operational benchmark statistics and recommended strategies
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epayables, accounts payable, exception-handling, root cause analysis, ap operations, ap strategy, finance
    
Esker
Published By: Intacct     Published Date: Jan 08, 2014
In the last few years, the demands on the finance department—from real-time reporting to global consolidation—have increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: • Why most financial software systems hinder your ability to get good financial information • The six key questions you need to ask before considering a move to a cloud-based financial solution • Why the process for evaluating software is different for cloud solutions – and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intaact, financial software, global consolidation, cloud, roi of cloud computing
    
Intacct
Published By: Cisco     Published Date: Sep 08, 2016
This white paper represents the vendor assessment model called the IDC MarketScape.
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Cisco
Published By: Webroot Inc     Published Date: Apr 29, 2015
Learn what the 2015 threat landscape looks like and gain some insights from this collective threat intelligence to position your company for success.
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puas, webroot, urls, intelligence, phishing, brightcloud, ips, security
    
Webroot Inc
Published By: Webroot Inc     Published Date: Aug 27, 2015
In the past year, Webroot encountered tens of millions of instances of malware and potentially unwanted applications (PUAs), monitored billions of IP addresses and URLs, analyzed millions of new and updated mobile apps for malicious behavior, and studied major malware trends based on data from millions of endpoints. This report contains insights, analysis, and information on how collective threat intelligence can protect organizations from sophisticated attacks.
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malware, unwanted applications, malicious behavior, threat intelligence, security
    
Webroot Inc
Published By: Webroot Inc     Published Date: Aug 01, 2015
PassMark Software® conducted objective performance testing on eight (8) security software products, on Windows 8.1 (64-bit) during July and August 2015. This report presents our results and findings as a result of performance benchmark testing conducted for these endpoint security products. The aim of this benchmark was to compare the performance impact of Webroot’s SecureAnywhere Business Endpoint Protection product with seven (7) competitor products. Testing was performed on all products using 13 performance metrics, including: installation time, boot time, CPU Usage, Memory Usage, Browse Time and many others. Does your endpoint security measure up?
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endpoint performance, software security, endpoint security products, performance metrics, security
    
Webroot Inc
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
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social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy, social marketing, social listening, analyst report, social business, socially enabled enterprise, marketing cloud
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation
    
Oracle Social Cloud
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this year • How retailers are dealing with the obstacles of cross-channel practices • Why smartphones are becoming the new retail hub
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customer experience, personalization, mobile, retail, adobe, marketing, trends, cross-channel, smartphones
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions for marketers, including: • How mobile technologies will disrupt entire industries. And what you must do to prepare. • Why mobile moments will shrink to micro-moments. And which strategies you’ll need to integrate. • How mobile wallets will soon take over. And what you can do to seize the opportunities.
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mobile marketing, mobile technology, personalization, mobile wallets, adobe, marketing
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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adobe, trends, content, experience, mobile, social, multichannel, video, automation, personalization, data, digital, personalization
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
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adobe, email, marketing, playbook, brands, digital marketing, integrated, contextual messaging
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
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adobe, mobile, strategy, devices, engagement, measurement, apps, optimization, multichannel
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers.
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adobe, mobile, retail, trends, device, sps, rsr, omnichannel, innovation, strategies
    
Adobe
Published By: Polycom     Published Date: Jun 08, 2016
There are an estimated 50 million huddle rooms, or small meeting spaces, around the world today.  But in 2015, only 10% of video systems purchased were for huddle rooms.  See how you can support the new ways people work by creating a productive huddle room meeting experience.  
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best practices, business optimization, business management, application management, enterprise application, business intelligence, productivity, network management, collaboration
    
Polycom
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