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Black Diamond - Case Study

Published By: ExpertVoice
ExpertVoice
Published:  Jun 14, 2019
Length:  7 pages

Grab your harness as we take a deeper look into how Black Diamond partnered with ExpertVoice to assist with a product launch.

When Black Diamond decided to manufacture their own climbing shoe, they knew how critical a successful launch would be to long- term success: the climbing shoe market is dominated by one manufacturer, and climbers are an extremely loyal group. Breaking into the market would be tough.

Although ExpertVoice had a daunting task ahead of them, they knew honing in on Experts spreading word-of-mouth recommendations was key to a successful product launch.



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